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Sinopsis

Useful books already exist to provide tactical overviews for how to  apply social media to various areas of a business (marketing,  customer service, product development, etc.) There are also fairly  strong books that evangelize social media at a strategic level. But  there is no definitive management book with detailed, credibile  specifics on how to rethink the modern organization for the social  media era. Social Business is that book.       Social Business begins by exploring how the social,  cultural, and technological trends provoked by the social media  explosion are transforming the business environment. From this big  picture view, the book then steps down to closely analyze the  various tools of social media strategy: social media marketing,  social product development, crowdsourcing, social customer research  management, and more. The author then shows how to choose and  implement a social business strategy and reveals the exact playbook  to maximize its impact. These strategies are grounded in real-world  examples from high-profile organizations such as Accenture, Best  Buy, DIA, GEICO, ING, LG, Missile Defense Agency, Gucci, World  Bank, and IBM.  Social Business draws on the rich unique set of assets of  the Dachis Group. With a leading consulting business for numerous  senior executive clients in Fortune 500 and Global 2000 companies,  Dachis uses its "front row" seat in the industry to complete  research work with large enterprises in their industry-leading  Social Business Council. The books combines compelling explanation,  hard-hitting research, and strategic recommendation, very much in  line with the way Dachis practices.

Duración: alrededor de 6 horas (05:45:44)
Fecha de publicación: 20/07/2020; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Empresa y economía