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  Crystallizing Public Opinion

  Edward Bernays

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  "Crystallizing Public Opinion" by Edward Bernays is a seminal work that delves into the intricacies of shaping public perception and manipulating mass opinion. As the nephew of Sigmund Freud and a pioneer in the field of public relations, Bernays offers profound insights into the mechanisms behind influencing public attitudes and behaviors. Through a blend of theory, case studies, and practical strategies, Bernays illuminates the power dynamics at play in the dissemination of information and the molding of societal beliefs. Published nearly a century ago, this timeless classic remains relevant today, serving as a foundational text for marketers, politicians, and anyone seeking to understand the complex interplay between communication, persuasion, and the public mind.

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  Viral Voices - From TED Talks to...

  Carmine Gallo

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  The brain does not pay attention to boring things! In our attention economy, it’s more important than ever to cut through the noise online. In Viral Voices—available exclusively in audio—Carmine Gallo, author of the bestseller Talk Like TED, provides tools to succeed in our digital world and tactics anyone can use to grab attention and keep it. Gallo breaks down how effective communicators from Mr. Beast to Barack Obama inspire their audiences and craft stories that stick in the mind. Through exclusive interviews with business leaders, speech writers, and influencers such as Richard Branson, Guy Kawasaki, and Nancy Duarte as well as clips from historical speeches and the most engaging online videos and digital content, Gallo shows that ancient principles remain highly relevant for influencing people today, even across modern platforms. He also demonstrates how we can bring classic tools like the three-act structure and “beats” into the future as we navigate the implications of artificial intelligence. And, backed by psychology, listeners will learn how to overcome the fear of public speaking by understanding how the human brain works.Viral Voices will give even the most timid of speakers the tools to transform their ideas into unforgettable moments, the skills to influence people, and the ability to craft and deliver content with confidence—online and offline. The opinions expressed by Carmine Gallo in Viral Voices are his own. His audiobook is not endorsed, sponsored or authorized by TED Conferences, LLC, or its affiliates or TikTok or its affiliates.An audio original from Macmillan Audio.

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  Boards That Lead - When to Take...

  Dennis Carey, Ram Charan,...

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  Is your firm's board creating value—or destroying it? 
   
   
   
  Change is coming. Leadership at the top is being redefined as boards take a more active role in decisions that once belonged solely to the CEO. But for all the advantages of increased board engagement, it can create debilitating questions of authority and dangerous meddling in day-to-day operations. Directors need a new road map—for when to lead, when to partner, and when to stay out of the way. 
   
   
   
  Boardroom veterans Ram Charan, Dennis Carey, and Michael Useem advocate this new governance model—a sharp departure from what has been demanded by governance activists, raters, and regulators—and reveal the emerging practices that are defining shared leadership of directors and executives. Based on personal interviews and the authors' broad and deep experience working with executives and directors from dozens of the world's largest firms, Boards That Lead tells the inside story behind the successes and pitfalls of this new leadership model and explains how to define the central idea of the company; ensure that the right CEO is in place and potential successors are identified; recruit directors who add value; root out board dysfunction; select a board leader who deftly bridges the divide between management and the board; and set a high bar on ethics and risk.

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  AML Compliance Fundamentals

  M.L. Humphrey

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  M.L. Humphrey draws upon twenty years of experience with regulatory compliance, and AML compliance in particular, as both a regulator of broker-dealers and a consultant to some of the largest financial institutions in the world, to give an overview of the main AML compliance requirements, with a particular focus on customer identification and suspicious activity monitoring and reporting.This book is meant to be a high-level overview of AML compliance requirements, which means it focuses on the general concepts behind the regulations as opposed to any specific industry- or country-level regulations or any specific suspicious activity fact patterns. But the book should give a strong foundation for understanding those industry- or country-level requirements.

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  Land - A New Paradigm for a...

  Martin Adams

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  What if we lived in a world where everyone had enough? A world where everyone mattered and where people lived in harmony with nature? What if the solution to our economic, social, and ecological problems was right underneath our feet? Land has been sought after throughout history. Even today, people struggle to get onto the property ladder; most view real estate as an important way to build wealth. Yet, as readers of this book will discover, the institution of land ownership — and our urge to make money from land — causes economic booms and busts, social and cultural decline, and environmental devastation. Land: A New Paradigm for a Thriving World introduces a radically new economic model that promises a sustainable and abundant world for all. This book is for those who dream of a better world for themselves and for future generations.

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  The Happy Index

  James Timpson

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  Discover the key to positive workplaces and better results from one of Britain's most successful leaders. 
  'Mr Timpson is a role model as an employer. Other businesses could learn from his approach.' The Guardian 
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  The Happy Index: a tool designed to measure and enhance workplace satisfaction, boost morale and empower teams. 
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  James Timpson is renowned for leading with empathy and understanding, often by example. His acclaimed people-first approach to management empowers colleagues, putting measurable job satisfaction at the heart of corporate strategy. 
  The Happy Index invites readers into a world where employee happiness isn't just a buzzword – it's a powerful catalyst for success that should be at the core of any successful organisation. Drawing on his decades of experience leading one of Britain’s best-loved high-street brands, Timpson shares the secrets behind his unique approach to ‘upside-down’ management. His infectious passion for people shines through every page and in the very real measures he has introduced – from days off for birthdays to free-to-use luxury holiday homes. And with a workforce comprised of at least 10 per cent ex-offenders at any one time, Timpson shows the value of an imaginative approach to hiring, with a staff retention rate to be proud of. 
  From a leader who knows what it takes to build thriving organisations, The Happy Index gives companies, start-ups and leaders the tools they need to bring Timpson’s revolutionary approach to their working lives. 
  The Happy Index, a Sunday Times bestselling book, is a must-read for anyone interested in organisational culture and economics. It's a non-fiction masterpiece that delves into the behaviour of successful businesses and the importance of employee satisfaction. 
  For fans of Will Guidara (Unreasonable Hospitality), Rory Sutherland (Transport for Humans), Dan Heath (Reset), Patrick Lencioni (The 6 Types of Working Genius), and Simon Sinek (Start With Why). 
  HarperCollins 2024

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