Publisher: The National Underwriter Company
Financial Social Media expert Amy McIlwain reveals cutting-edge social media secrets that are rapidly changing the marketing landscape as we know it. Discover how the industry’s elite advisors are leveraging this new form of communication and watching their business soar.
"American Notes" by Charles Dickens is a vivid travelogue depicting the author's journey to the United States during the 19th century. Dickens offers a detailed account of his experiences and observations, sharing insights into American society, customs, and cultural aspects of the time. The audiobook provides a fascinating perspective on his encounters, impressions, and reflections while exploring the landscape, cities, and people of America.Show book
We live in the suburban era. Well over half of all Americans and two-thirds of Canadians live in suburbs. Tracts of suburban bungalows ring Sydney and Melbourne. Suburban apartments rise on the outskirts of Paris, Prague, Singapore, and Beijing. Nearly everyone has a strong opinion about suburbs. Folks who love dense cities scorn "suburbia," while people who like big yards dislike bustling sidewalks and subways. Social scientists argue whether suburbs are losing their luster or if a supposed back-to-the-city trend is a mirage—a debate that has been exacerbated by uncertainty over the effects of COVID-19.This Very Short Introduction tackles two central questions: What is the history behind a suburbanizing world? What does the suburban trend mean for society, politics, and culture? Two chapters describe the ways that the new technologies of streetcars, trains, automobiles, and internet have allowed the compact cities of Britain and the United States to grow into sprawling metropolitan regions. The following chapters explore the vertical suburbs of Europe and East Asia, improvised or do-it-yourself suburbs in both North America and Latin America, and suburbs as places of employment. The book concludes by exploring criticism and praise of suburbs in popular sociology, fiction, film, and the Americanization of twenty-first-century suburbs around the globe.Show book
Written in the accessible style of Seth Godin and Spencer Johnson, The Loudest Duck is a business fable which offers readers an alternate view of diversity through the use of practical stories and cultural anecdotes. It will explain, for instance, how a culture such as China teaches its children, "The loudest duck gets shot," a viewpoint that gets carried into adulthood, while many Americans are taught the opposite idiomatic lesson: "The squeaky wheel gets the grease." What you find as a result are two distinct ways of doing business, neither one being necessarily the right way or even the better way. Yet by understanding the viewpoints from which others see the world, readers can understand how better to work with them. The Loudest Duck is a book for managers and executives faced with the productivity and leadership challenges of a heterogeneous, multicultural workplace. It's a book for anyone working his or her way up the ladder in this new corporate world order. It's a book for anyone who belongs to a non-dominant group, be it women, people of color, short people, or employees who don't play golf but whose bosses do.Show book
Financial observer and journalist Walter Bagehot sheds light on the world of banking in his influential tract Written in response to a nineteenth-century banking crisis in England, Walter Bagehot’s influential treatise was one of the first to clearly explain complex financial systems like international banking, currency, and corporate finance in clear and easy-to-understand language. Credit, Bagehot suggests, is based primarily on trust. When the banks lose the public’s trust, the entire system can collapse. In Lombard Street, Bagehot—who was the editor in chief of the Economist—sets forth a series of proposals for the strengthening and survival of struggling financial institutions, such as allowing irresponsible banks to collapse and creating strong central banks to combat inflation. His insights are as relevant in today’s economic climate as they were when the book was first published in 1873. This ebook has been professionally proofread to ensure accuracy and readability on all devices.Show book
Retail arbitrage is considered one of the most legitimate and proven ways to make money online. It doesn’t make false promises, but if you play your cards right, then it can provide you a very handsome extra income. If you are looking for a serious way to make money online, look no further! This method will allow you to develop your entrepreneurial skills and to become a visionary, just like some of the wealthiest people on the planet, like Jeff Bezos (Amazon) and Jack Ma (Alibaba).Learn everything you need to know about sourcing products and selling them online! Discover the best tips and methods to help your business grow! Find out how you can make money by selling your products through Amazon or eBay or by using Shopify with your own online store!You don’t know anything about sourcing products? Don’t worry about it! This book will show you the best methods and sources to get the best deals on the products you want to sell online. So what are you waiting for?Read this book now to radically change your life!Show book
Do we really need more consumer ‘stuff’? While most everyone will answer ‘No,’ we still see thousands of new products and services launched every day.These compete for our attention with already inundated markets filled with existing products – in the midst of the most intense information flows in history.Traditional adverts are not a cost-effective solution and like much more.So how can you successfully catch consumers’ interest?This book provides the answer. It’s all about adapting to the demands of entertainment – which means product stories that are simultaneously sales driving and identity building.The book presents volumes of examples – including how one of the most wide-spread breakfast cereals was originally developed as a way to counteract masturbation. It also fully explains concepts like Business mindfulness, the ‘Happy Valley phenomenon,’ and ‘Copperfield rhetoric.’ Moreover, you read about how a single word is used to encourage consumers to buy eggs from chickens that are less healthy and how consumers were led to pay 12 times more for their bowl of oatmeal porridge. Before concluding, the book provides a simple model for how to build quality product stories using four cornerstones, five elements that sell stories, and the ‘ICE’ you need. Ingemar Fredriksson has over 40 years’ experience in business development and marketing while holding senior management positions in many Swedish and international companies. His previous books have all reached best-seller listings, several for many years, having received many positive reviews and wide media attention.Show book
