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Plant-Powered Beauty - The Essential Guide to Using Natural Ingredients for Health Wellness and Personal Skincare (with 50-plus Recipes) - cover

We are sorry! The publisher (or author) gave us the instruction to take down this book from our catalog. But please don't worry, you still have more than 1 million other books to choose from, so you can read without limits!

Plant-Powered Beauty - The Essential Guide to Using Natural Ingredients for Health Wellness and Personal Skincare (with 50-plus Recipes)

Amy Galper, Christina Daigneault

Publisher: BenBella Books

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Summary

Publicity team working in tandem with BenBella:







Creating a professional media kit and launch press release



Planning a high-profile book launch in NYC, where thousands of supporters and natural beauty influencers reside



Coordinating a national book tour with stops including independent bookstores, health food and beauty/spa shops, house parties, and more



Building valuable brand alliances with fashion and retail establishments that share an audience of informed female beauty consumers



Connecting with top reporters and editors in the lifestyle, beauty, natural living, women's interest, and wellness categories



Pitching national morning shows, news programs, newspapers, online outlets, and radio shows



Implementing a social media campaign (and giveaways) to spread the word virally



Promoting the book at the New York Institute of Aromatherapy and other learning institutions (and conferences) nation-wide



Providing local publicity outreach for bookstore signings to help strengthen awareness, attendance, and sales



Seeking out celebrity endorsers to applaud the book



Tapping into the authors' network of natural beauty students, fellow beauty experts, and industry and media influencers



Aligning with celebrity events and offering signed books and private talks as silent auction items



Holding events at prominent spa hotels world-wide (Amy already has a strong relationships with leading chains)



Current planned promotions at the New York Institute of Aromatherapy in NYC, The Standard Hotel in Miami, New York, and Los Angeles, and Credo Beauty Store in San Francisco, Los Angeles, Manhattan, and Williamsburg, Brooklyn

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