Altri libri che potrebbero interessarti

• 

  The Network - The Battle for the...

  Scott Woolley

  • 0
  • 0
  • 0

  The astonishing story of America’s airwaves, the two friends—one a media mogul, the other a famous inventor—who made them available to us, and the government which figured out how to put a price on air. 
  This is the origin story of the airwaves—the foundational technology of the communications age—as told through the forty-year friendship of an entrepreneurial industrialist and a brilliant inventor. 
  David Sarnoff, the head of RCA and equal parts Steve Jobs, Jack Welch, and William Randolph Hearst, was the greatest supporter of his friend Edwin Armstrong, developer of the first amplifier, the modern radio transmitter, and FM radio. Sarnoff was convinced that Armstrong’s inventions had the power to change the way societies communicated with each other forever. He would become a visionary captain of the media industry, even predicting the advent of the Internet. 
  In the mid-1930s, however, when Armstrong suspected Sarnoff of orchestrating a cadre of government officials to seize control of the FM airwaves, he committed suicide. Sarnoff had a very different view of who his friend’s enemies were. 
  Many corrupt politicians and corporations saw in Armstrong’s inventions the opportunity to commodify our most ubiquitous natural resource—the air. This early alliance between high tech and business set the precedent for countless legal and industrial battles over broadband and licensing bandwidth, many of which continue to influence policy and debate today.

  Mostra libro

• 

  Leadership and Self-Deception...

  The Arbinger Institute

  • 0
  • 0
  • 0

  With almost 3 million copies sold worldwide, this new edition of an enduring classic is the definitive guide to dramatically improve leadership effectiveness, transform personal and professional relationships, and unleash organizational results. 
   
   
   
  Significantly revised throughout, this edition includes updated stories, brand new content, and a practical group discussion guide. 
   
   
   
  Over two decades since first being published, Leadership and Self-Deception continues to help audiences discover and overcome the persistent lies that are at the heart of the people-related dysfunction that plagues relationships and hinders organizational results. Told through an engaging story, this book reveals the ways we blind ourselves to our true motivations and unwittingly sabotage our efforts to achieve success and rebuild broken relationships. Completely rewritten throughout, this fourth edition features important updates: 
   
   
   
  ● A broader cast of characters who resonate with a wide and diverse audience 
   
   
   
  ● Updated stories and examples 
   
   
   
  ● An individual study and group discussion guide to facilitate personal and team discoveries 
   
   
   
  ● Practical guides to apply the tools on a personal, team, and organization-wide level

  Mostra libro

• 

  So You Want To Be A Leader -...

  Wiiliam F. Merck II

  • 0
  • 0
  • 0

  Being a leader is not easy for anyone. Thankfully, this book transforms more than a half-century of leadership experiences into a practical handbook for those looking to excel in leadership roles. In candid fashion, "So, You Want to Be a Leader: Secrets of a Lifetime of Success," reveals what works-along with an unvarnished examination of what doesn't-in a myriad of work-related situations. The author's stories help the reader avoid the pitfalls of poor leadership by providing personal examples of what leads to success. 
  After completing the book, the reader will: 
  - Become more aware of how they are perceived by others; 
  - Understand the enormous influence they have; 
  - Recognize the differences among the individuals reporting to them; 
  - Know how to influence and improve morale in the workplace; 
  - Be able to avoid common leadership mistakes; 
  - See how every action impacts their sense of self-worth; 
  - Have the courage to make the right decisions, even when they are not popular.

  Mostra libro

• 

  Pinterest Marketing

  Introbooks Team

  • 0
  • 0
  • 0

  Before the roar of social media, marketers assumed that social media marketing was just a new craze which would fade away soon. The marketers were awestruck when social media started attracting attention of the users at a reckless pace. The social media marketing tool is inexpensive, and at the same time grabs the attention of several users at one go. 
  There are more than two billion users of internet online at any point of time, out of which 23% of their total time spent on the internet is spent on browsing the social sites. More than half of these users on the social sites are following a brand and almost everyone expects their brands to have an online presence. As long as there is internet social media will continue to be a platform for the brands and will be an essential part of marketing strategies. 
  Since their inception social networking sites have attracted millions of users, many of whom have assimilated these social sites into their daily routine. Different sites have varied ways of connecting friends and strangers so that they can share their interests, activities or views on different aspects of life. One such site that seems to be gaining rapid recognition is Pinterest. 
  Since its inception Pinterest has gained its popularity and seems to be capturing millions of hearts. This tool is now being sought by renowned brands to market their products. In this eBook we shall study everything about how you could use Pinterest to market your products and services, so as to boost your company’s sale. I will discuss how you can use the features of Pinterest and also give you tips to help you familiarize with this social site.

  Mostra libro

• 

  Wealth Without Capital - The...

  Bright 'UK' Ukwenga

  • 0
  • 0
  • 0

  Since its release in July 2020, the Wealth Without Capital Book has revolutionized the way people think about wealth and how it is created. Its paradigm-shifting effect has been experienced by many across the socio-economic spectrum worldwide. 
  Zooming in on defining points of the biblical stories of Jacob and Joseph who created wealth without inheriting financial capital, author Bright UK has created outstanding frameworks to demystify the concepts of money and capital, insightfully showing how ordinary individuals can build businesses and create wealth with little or no financial capital at their disposal. 
  “One thing that makes people poor is that they think almost strictly in terms of money,” he states. “You can create Wealth Without Capital if you can recognize and utilize Capital Beyond Money”. 
  To buttress his ideas, he employs several case studies of resilient individuals who have created wealth without capital amidst the murky waters of the African business environment, beginning from creating value to driving innovation and leading the future.

  Mostra libro

• 

  Crucial Conversations - Tools...

  Emily Gregory, Ron McMillan,...

  • 0
  • 0
  • 0

  The book that revolutionized business communications has been updated for today's workplace. Crucial Conversations provides powerful skills to ensure every conversation—especially difficult ones—leads to the results you want. Written in an engaging and witty style, it teaches listeners how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person. 
   
   
   
  This new edition addresses issues that have arisen in recent years. You'll learn how to: respond when someone initiates a Crucial Conversation with you; identify and address the lag time between identifying a problem and discussing it; and communicate more effectively across digital mediums. 
   
   
   
  When stakes are high and emotions run strong, you have three choices: Avoid a crucial conversation and suffer the consequences; handle the conversation poorly and suffer the consequences; or apply the lessons and strategies of Crucial Conversations and improve relationships and results. Whether they take place at work or at home, Crucial Conversations have a profound impact on your career, your happiness, and your future. With the skills you learn in this book, you'll never have to worry about the outcome of a Crucial Conversation again.

  Mostra libro