Outros livros que poderiam interessá-lo

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  More Sales from the Same Clicks...

  Chris Barin

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  Twenty-five form fields. To buy one jar of peanut butter. 
  That store was paying for ads. The ads worked fine. The store didn't. 
  Chris Barin spent five years running an online food brand in Romania and took it to about EUR 700,000 a year. Almost all of the growth came from fixing what happened after the click, not from finding a cleverer ad. 
  This is what he checks first, in order. 
  Inside: 
  • Checkout and forms, and which fields are quietly costing you orders 
  • Product pages that answer the question blocking the sale 
  • Photos and descriptions that sell instead of decorate 
  • Mobile, where most of your traffic already is 
  • Page speed, because you already paid for that click 
  • Reviews, urgency, bundles and free-shipping thresholds used honestly 
  • What to measure, and what to ignore 
  He is blunt about the things that don't work. The diagnostic scores he chased for five years and what they were actually worth. Why a performance marketing agency cannot rescue a broken store. When you need a coder and when AI is enough. 
  No growth hacks, no case studies with the numbers removed. Just the order of operations for a store that is already buying traffic and cannot get its conversion rate to move. 
  Find the biggest leak. Fix that one. Then find the next. 
  Closes with a store audit and a checklist you can run this week.

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  A Question of Standing - The...

  Rhodri Jeffreys-Jones

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  The mission of the CIA has always been intelligence. Seventy-five years ago, in the year of its creation, the National Security Act gave the agency, uniquely in world history up to that point, a democratic mandate to pursue that mission of intelligence. It gave the CIA a special standing in the conduct of United States foreign relations. That standing diminished when successive American presidents ordered the CIA to exceed its original mission. When they tasked the agency secretly to overthrow democratic governments, the United States lost its international standing, and its command of a majority in the United Nations General Assembly. Such dubious operations, even the government's embrace of assassination and torture, did not diminish the standing of the CIA in United States public opinion. However, domestic interventions did. CIA spying on domestic protesters led to tighter congressional oversight from the 1970s on. 
   
   
   
  A Question of Standing offers a balanced narrative and perspective on recognizable episodes in the CIA's history. Famous incidents include the Bay of Pigs invasion, the War on Terror, 9/11, the weapons of mass destruction deception, the Iran estimate of 2007, the assassination of Osama bin Laden, and Fake News. The book also defends the CIA's exposure of foreign meddling in United States elections.

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  Proof of Stake: The Making of...

  Vitalic Buterin, Nathan Schneidor

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  This book is an assortment of papers including "On Free Discourse," which makes an entirely different norm with the expectation of complimentary discourse and how to safeguard it; "Forecast Markets: Stories from the Political race," in which Buterin wagers on the Trump-Biden political decision when it was chosen, and the way that the forecast markets assist with making sense of the political circumstance today where so many accept Trump won; and the last exposition in the book, "Crypto Urban communities," where Buterin notices the starting points currently moving of a future where urban areas represented through blockchain preferable serve the public great over overseeing political organizations do today.

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  AI Development for the Modern...

  Samantha Reed

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  When delving into the dynamic and rapidly evolving field of artificial intelligence (AI), “ AI Development for the Modern World: Shaping the Future with Intelligent Systems: A Comprehensive Guide to Building and Integrating AI Solutions ” stands out as an essential tool. This book offers a practical and comprehensive approach to understanding, creating, and integrating AI technology into various businesses, effectively bridging the gap between theoretical knowledge and real-world applications. 
  This comprehensive guide covers everything from AI fundamentals to sophisticated ideas and is appropriate for both novices and seasoned experts. It begins with core principles before going on to more complicated subjects like computer vision and natural language processing. It explains essential ideas like machine learning, deep learning, and neural networks. Every chapter is designed to help you thoroughly understand AI development by gradually increasing your expertise. 
  The book also strongly emphasizes practical application, offering thorough guidelines for gathering and preparing data, creating models, and implementing AI solutions. You'll discover how to use widely used AI frameworks and tools, use cloud-based AI systems, and incorporate AI into business solutions for improved automation and decision-making. 
  By exploring future trends in AI, this guide equips you with the knowledge and resources to navigate the opportunities and challenges that lie ahead. It also provides technical insights and ethical considerations, ensuring you are well-prepared to leverage intelligent systems for future innovation in your industry or to understand the broader societal impact of AI. 

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  To Infinity - The Space Economy...

  Raphael Roettgen

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  Reusable rockets and mass production of spacecraft and their components mean that the cost of access to and operation in space is dropping rapidly and making ever more space businesses economically viable. There are now already thousands of space start-up companies. The space economy is expected to grow to several trillion dollars over the next decades. Space technology may help solve challenges on Earth, ranging from climate change over food and energy security to quality healthcare. This book, written by renowned space investor and educator Raphael Roettgen, explains these trends, the implications for all of us, and how each and every one of us can be part of this exciting sector, whether as a pioneering entrepreneur or a space tourist. 
  Testimonials (incl. for the German and Portuguese editions) 
  "Raphael Roettgen has written a critical entry in space literature - a lucid, concise introduction to the space economy. This book is great for everyone from an investor to an enthusiast." 
  - Zaheer Ali, Professor of Space and Technology Leadership, Thunderbird School of Global Management 
  "Remote sensing, navigation and telecommunications are the backbone of our digital economy. Therefore, no one will be able to ignore space going forward." 
  - Frank Salzgeber, Acting Vice Governor for Space; Communications, Space & Technology Commission (CST), Kingdom of Saudi Arabia 
  "I thoroughly enjoyed the book "To Infinity - The Space Economy and How You Can Participate." It's written in simple language yet has many layers of depth. It's perfect for both beginners with no knowledge of space tech and professionals. Some of the ideas presented are refreshingly unique and innovative." 
  - Alexandra Vidyuk, Founder of Space Ambition & Space VC Investor

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  Quando l'audiolibro è donna: io...

  Valerio Di Stefano

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  Questo è il primo di una serie di cinque piccoli volumetti sulla mia esperienza con gli audiolibri.Non si tratta di manualistica o del solito metodo miracoloso per far soldi, bensì di vita vissuta, di quello che si tocca con mano davvero e non in ipotesi in questo particolarissimo settore dell'editoria. Una sorta di "case history" a puntate o a episodi su audiolibri e podcast, ma da leggere. Possibilmente con un sorriso.  
  Valerio Di Stefano (1964) è filologo, linguista e ispanista. Siccome non sapeva cosa fare, quindici anni fa è penetrato nella gabbia degli audiolibri e non è più riuscito a uscirne, ma si sta già attrezzando. Come narratore ha pubblicato, tra gli altri, “La voce nel deserto”, “Malinverno”, “Confessione d’un amore fascista”, “La mossa del cavillo” e il recentissimo “Minchia, Signor Tenente!”. In realtà nella vita è padre di Adele Marie e ‘tato’ di Birba che gli ha regalato soltanto dodici cuccioli.

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