Outros livros que poderiam interessá-lo

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  Crystallizing Public Opinion -...

  Edward Bernays, Mitch Horowitz

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  The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you.  His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising. Bernays, who believes the public behaves like a herd of animals, shows how ideas about what to eat, and how we should look and dress can easily be put into our heads. He outlines how the masses can be controlled in whatever way the influencer chooses.This original and complete edition includes a new Introduction by PEN Award-winning historian, Mitch Horowitz.By adapting the ideas that this pioneering PR strategist, who considered himself part of an intellectual and economic elite entitled to govern public opinion and global policy, governments and advertisers have been able to “regiment the mind.” His work explains the popularity of today’s TV news shout-fests and angry social media posts because, as Bernays observed, crowds love a contest. This crowd-contest dynamic fuels the hostile and sarcastic comment chains that populate Twitter, Facebook, and other social media outlets.We know that beliefs can gain sudden popularity based on the public’s proclivity for seven factors: “flight-fear, repulsion-disgust, curiosity-wonder, pugnacity-anger, self-display-elation, self-abasement-subjection, parental-love-tenderness.”Named as one of the 100 most influential Americans of the 20th Century by Life magazine, Bernays’ clients included the American Tobacco Company, several U.S. presidents and the opponents of the Guatemalan revolution. This Austrian-born nephew of Sigmund Freud made a study of the different ways to use propaganda.  "Crystallizing Public Opinion" was his first major effort to sell himself and his philosophy of public relations.

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  Game of Mind Manipulation

  Instafo Instafo, Edwin Piers

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  Win and Beat Manipulators at Their Own GamesA game can be defined as “an activity that has rules for winning and losing.” Contrarily, another definition of it is “to use those rules of an activity to get what you want, in a way that is dishonest.” Whether you want to admit it, you are already playing a game called “life,” and in it there are those who live by the latter definition - willing to cheat the game via manipulation.What is manipulation? It’s the controlling of an individual through misleading means to get something that these manipulators want, whether money, power, relationship, or sex.Many people are victims of others’ manipulative behaviors without realizing it, including you. Think about those people from your life ranging from families and friends to acquaintances and strangers you’ve met on the street. Were there times when you had a gut-wrenching feeling that something was wrong, and it turned out to be they were manipulating you? How did it make you feel? Confused? Angry? Miserable?Nobody likes being taken advantage of, but unfortunately it’s a part of human nature to want to assert control over others as survival of the fittest. Being ignorant to that will only continue to make you a victim.But now you can do something about it by beating manipulators at their own mind games with “Game of Mind Manipulation.” By taking a page out of their playbook, you’ll be guided on the following:* Patterns for predicting manipulator’s next move* Subtle manipulations going on behind the scene* Tactics to stop manipulator dead right in the track* In-depth look into the most pervasive mind games* Expert solutions for specific manipulative behaviors* And much more!Who said the game of life was going to be easy? While it may not always be ideal, it certainly can be won once you know all the right strategies to maneuver. Either you play it to win it, or get played by it to lose it. The choice is yours. Make your first move now, and checkmate!

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  Gaza Faces History

  Enzo Traverso

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  Is the destruction of Gaza only a consequence of the October 7, 2023 attack, or is it also the outcome of a long process of dispossession and eradication? Do Palestinians have the right to resist the occupation? Is talking about genocide anti-Semitism? Enzo Traverso goes to the root of the Israeli–Palestinian conflict by calling history into question and offers a critical interpretation that overturns the one-sided perspective from which we have become accustomed to observing what is happening in Gaza. 
   
   
   
  Israel is usually described as a democratic island in the middle of an obscurantist ocean, and Hamas as a movement inspired by bloodthirsty fanaticism. The destruction of Gaza is reminiscent of the golden age of colonialism, when the West perpetrated genocides in Asia and Africa in the name of its civilizing mission. But if a genocidal war is unleashed in the name of fighting anti-Semitism, it is our own ethical values and political norms that are tarnished: the assumptions of our moral conscience risk being turned upside down. The October 7 attack was terrifying, but it must be analyzed and not just condemned. And we must do so by summoning all the critical tools of historical research. In that case, neither American weapons nor Western media, nor the distorted and outraged memory of the Holocaust will be able to redeem it.

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  Indiana Jones and Philosophy -...

  Dean A. Kowalski

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  If adventure has a name, it must be Indiana Jones! He's both a mild-mannered archaeology professor and an intrepid adventurer traversing the globe in search of lost artifacts. Whether seeking the Ark of the Covenant in Egypt, the Sankara Stones in India, the Holy Grail in Turkey, or a mysterious crystal skull in Peru, Indy's adventures never fail to delight audiences. 
   
   
   
  Indiana Jones and Philosophy takes you on a whirlwind journey to investigate some of the most enduring questions about the human condition. You'll learn about how Indy has wronged Marion Ravenwood, how a virtuous person would make amends, the strides Indy makes to repair his relationship with his father, why Indy distinguishes fact from truth when he pursues archaeological treasures, and much more. With trusty guides such as Aristotle, Camus, Kant, and Nietzsche at your side, you'll consider possible answers to these questions and see Indiana Jones in a whole new light! 
   
   
   
  Comprehensive, immersive, and engaging, Indiana Jones and Philosophy offers you an accessible and lively opportunity to dive deeper into the world of Indiana Jones and appreciate the character's greatness anew!

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  Hospitality - Creating a Space...

  Esther Jameson

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  The concept of hospitality goes beyond simply entertaining guests. It is the art of making people feel valued, comfortable, and at ease in a given space. True hospitality is not about perfection or impressing others but about creating an environment where people feel welcomed and cared for. It is an intentional practice that involves thoughtfulness, warmth, and a genuine desire to serve. 
  Why hospitality matters can be seen in everyday interactions. Whether welcoming a friend into your home, greeting a stranger with kindness, or ensuring a guest feels at ease, hospitality has the power to transform relationships. It fosters connection, builds trust, and creates lasting memories. In a world where many feel disconnected, a hospitable spirit can make all the difference. It allows people to feel seen and valued, offering them a sense of belonging in an unfamiliar or even familiar space. 
  There is a difference between hosting and hospitality. Hosting often focuses on preparation, aesthetics, and the logistics of entertaining, such as planning meals or setting up a guest room. While these elements are valuable, true hospitality goes deeper. It is about the atmosphere and emotions a person experiences in a space. A well-decorated home means little if guests feel uncomfortable, unwelcome, or like an inconvenience. On the other hand, a modest setting can feel like a sanctuary when hospitality is extended with sincerity and care.

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  Missy's Guide - How to transform...

  Melissa (Missy) Weikel

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  Weikel inspires readers to dance for the Lord in this debut Christian work.For a time when she was younger, Weikel turned to stripping to support herself and her daughter. The shame she felt—rooted in sexual abuse she suffered as a child—was so great, she needed to numb the pain with drinking and drugs. It could have been enough to keep Weikel from ever dancing again, but she found ways to overcome her fears and dance like no one was watching—well, except for one being. “There is nothing more powerful than dancing with our heavenly father,” writes Weikel in her introduction. “Feeling his presence and love as I move across the floor is the ultimate high. I finally shed the care about what others think and know how much God loves me.” With this book, Weikel hopes to help others who feel trepidation about dancing find their inner Ginger Rogers. Dance, according to the author, is a form of worship—one that doubles as a source of healing for the dancer. Through personal anecdotes, explorations of Scripture, and dance exercises, Weikel encourages her readers to leave it all on the dance floor at the next wedding they attend or even to enjoy a solo dance party in the mirror. Weikel’s prose is enthusiastic and mystical, full of accounts of personal rituals and attestations about hearing God: “Today as I lit the final fire of the year and began to think about how the seasons change, I was overwhelmed by what the Holy Spirit downloaded as I was sweeping up the mess that the wood and paper make. God said, ‘You are approaching a new season, and I know you have felt all over the place like all this dust and dirt you are sweeping.’ ” It’s a short book at only 50 pages (including several full-page black-and-white photos). While probably not for everyone, Weikel’s open-hearted, judgment-free approach will undoubtedly speak to certain Christian readers who want a bit more dancing in their lives.A slim, inspiring work rooted in the author’s practice of dance-as-worship.

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