Outros livros que poderiam interessá-lo

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  Rapid Google Ads Success - And...

  Claire Jarrett

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  Get Google Ads working FAST for your business! 
  In Rapid Google Ads Success, Claire Jarrett sets out to show you the reality of how to create a successful Google Ads campaign. 
  By talking through examples in various industries such as locksmiths, relationship coaches, will writers and personal trainers, Claire Jarrett debunks the often-held belief that Google Ads should be managed by a specialist. 
  Drawing from real-life examples and her 15 years of experience, she details the strategies that work for developing a profitable Google Ads account. 
  Rapid Google Ads Success is for anyone who is frustrated by the complex Google Ads interface, or for anyone fretting about poor results from their existing campaigns. It will change the way you think about Google Ads marketing and the crafting of a winning strategy. 
  “If it wasn't for Claire and her team, I would not have a business - honestly.” 
  David Nicholls, Will Writer

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  Catching Cheats - Everyday...

  Erik Lie

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  A renowned researcher takes listeners inside the hunt for Wall Street's biggest frauds, revealing the forensic techniques that catch corporate criminals in the act.The world of business runs on trust, but that trust is routinely broken. From stock market manipulation to accounting fraud, corporate executives and Wall Street insiders find endless, creative ways to cheat the system. With engaging stories and compelling data analysis, Erik Lie reveals how these schemes work and how to catch them.Through real cases such as Martha Stewart's insider trading, Bernie Madoff's Ponzi scheme, and the LIBOR rate-fixing scandal, listeners will learn two powerful methods for detecting systematic fraud using data; how cheaters leave behind telltale statistical patterns; why some of Wall Street's biggest frauds persisted for years despite red flags; and the role of whistleblowers, journalists, and researchers in exposing deception. 
  Packed with intriguing examples, this eye-opening guide shows how anyone can help expose corporate misconduct hiding in plain sight.

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  The Dark Side of Influence and...

  Edward Hamilton

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  "The Dark Side of Influence and Persuasion" authored by renowned expert Edward Hamilton, is a compelling and comprehensive guide that unveils the intricate psychology behind manipulation tactics while empowering readers with the tools to resist them. Drawing from an extensive range of academic research and real-world examples, this transformative book equips individuals with the knowledge and strategies necessary to identify and counteract the harmful effects of manipulation in their personal and professional lives. 
  With a keen understanding of the tactics employed by manipulators, Hamilton navigates readers through the hidden realms of influence, shining a light on the dark side that often goes unnoticed. Through the exploration of psychological manipulation techniques, readers gain valuable insights into how manipulators exploit vulnerabilities, distort perceptions, and erode autonomy. By examining these insidious tactics, the book serves as a beacon of awareness, enabling readers to recognize and resist manipulation. 
  Empowered by the knowledge gained from "The Dark Side of Influence and Persuasion," readers learn to discern the subtle signs of mind control and manipulation in various contexts. By understanding the underlying principles behind these tactics, they are equipped with the tools to protect themselves from manipulation's harmful effects. From emotional manipulation to gaslighting, readers gain practical advice and guidance on how to assert boundaries, strengthen their emotional intelligence, and develop mental resilience.

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  Time is Now - A Journey Into...

  Raj Verma

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  Technology has transformed our professional and personal lives. In the future, the integration of tech, business, and life will become even more seamless. With so much rapid change, how can leaders adapt their decision making for success?In Time is Now, Raj Verma takes readers on a journey to demystify AI and the future of decision making. Through both personal and professional reflections, Verma shows the power of Now as a convergence of Information, Context, and Choice:Information is data, the collection of memory which shapes our identity.Context is the analysis of all information in the present.Choice is focused on the future, approached with courage and conscience.From these three pillars of Now, we write our future—for better or worse. How can we leverage artificial intelligence to amplify our own intelligence? By demystifying AI, can we demystify ourselves? The pages inside provide the first steps to answer these important questions.

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  Triple Fit Strategy - How to...

  Mehak Gandhi, Christoph Senn

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  Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business. 
   
   
   
  There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy. Based on a hands-on tool set, Triple Fit ensures that customer and supplier are aligned across three areas: planning, execution, and resources. The Triple Fit canvas, a diagnostic and action framework, provides a systematic approach that every account manager and sales team can use to boost business results. Companies who use it can contribute ten times more to their customers' success and can double account values in less than three years. 
   
   
   
  What's more, the Triple Fit Strategy helps sales and business leaders better understand the health of their customer relationships and allocate resources for faster breakthroughs. It's a proven approach that Senn and Gandhi have implemented with hundreds of companies over twenty-five years and validated with data from more than ten thousand cases.

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  The Coaching Compass

  Santiago Machain

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  The Coaching Compass offers an in-depth introduction to the world of professional coaching. Designed for aspiring coaches, career changers, or professionals looking to integrate coaching into their practice, this book walks readers through the essential principles, mindset shifts, and foundational skills needed to coach others —and themselves— effectively. Whether you're just beginning or seeking to deepen your understanding of coaching fundamentals, this book is your gateway to a transformational career path rooted in clarity, compassion, and confidence.

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