Otros libros que te pueden interesar

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  Product Management in Practice -...

  Matt LeMay

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  Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying visionaries who build products that people love. In practice, they're hard-working facilitators who bring clarity and focus to their teams. 
   
   
   
  In this thoroughly revised and expanded edition, Matt LeMay provides real-world guidance for current and aspiring product managers. Updated for the era of remote and hybrid work, this book provides actionable answers to product management's most persistent and confounding questions, starting with: What exactly am I supposed to do all day? 
   
   
   
  With this book, you'll learn what the day-to-day work of product management entails—and how to excel at it; why no job title or description will resolve the ambiguity of your role; how to bridge the false dichotomy between "strategy" and "execution"; why the temptation to focus on decks and documentation can be bad for your team (and for you); and how to prioritize your time and pick your battles.

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  Job Search: Where and How to...

  Marshall Noble

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  Are you struggling to find your dream job? Do your special and high-worthy qualities go often unnoticed? Then you need to keep reading... 
  Over the last decade, the world of job-hunting has incredibly changed. It is crucial now to show transparency in any situation, to have the right knowledge about self-marketing, and to know how to use the right technology tools to make everything possible. 
  In this book, you'll discover:Essential tips for standing out in a highly competitive market. (Follow these sure-fire strategies and employers will immediately start seeing the potential in you!)How to answer the ten MOST IMPORTANT questions during your job interviews.Which is the best online portfolio you need to create to attract your dream job and get immediately hired.How to negotiate your ideal salary with seven crucial techniques.How to implement the most successful self-marketing with these methods.The EXACT formula to be good at networking even if you're an introvert.The reasons why you're sabotaging your job search by making these four little mistakes (Stop acting in this way and you'll start to see results in an INSTANT!) 
  And much, much more... 
  Even if it's the first time for you to look for a job or you just feel that landing your dream career is just impossible, this guide will teach you to develop the most important networking skills, to get rid of your self-sabotaging habits, and to identify the right path to take to obtain your dream job 
  If you want to access these advanced tips and finally make strides towards a career you can be proud of, then you should start this book today!

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  Marketing Study Cases for People...

  Marcelo Gameiro

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  This book is made for people who love to learn from stories. Each chapter is a small study case of about 2000 words that will tell the story of a company or a person who did thrive in the world of business and marketing to make his mark in the world. Those stories may inspire you and will give you insights into business and marketing concepts that you may learn in business or marketing courses. 
    
  Also to learn in such a way, by reading stories like this, is very entertaining and pleasurable, you may even read this book just for entertaining purposes and by the end of the book, you did learn a lot of concepts without even noticing it, while enhancing your knowledge about famous brands, companies, and people. 
  If you were learning the English language, a good exercise is to read in English every day and test your reading comprehension. Every chapter is designed to be a small chunk of information that can be digested very easily while learning concepts and words that can be tested by the questionary at the end of every chapter (with the answer by the end of the book). 
    
  If you were teaching marking this can be a very good source of cases that can be discussed in class with your students, fostering learning and interesting conversations about the topic at hand 
    
  Some people just like good reading to pass their time, and this book can be it, and because some of the cases are the story of a life time of person or company, some folks will like to read or listen many times over (disponible in Audible too). 
    
  ● 15 study cases 
  ● 10 questions with answers by the end of every chapter 
  ● Excellent for building up vocabulary 
  ● Good for training in information retention for students 
  ● Very entertaining and pleasurable to read

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  Lucky Iron Fish - A Social...

  Gavin Armstrong, Herb Shoveller

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  Research into iron deficiency and entrepreneurial determination brought the Lucky Iron Fish to cooking pots around the world. 
  When Canadian researcher Dr. Christopher Charles was studying the devastation caused by iron deficiency in impoverished populations in Southeast Asia, he discovered an innovative way to help people get iron into their diets: place an iron ingot right into their cooking pots. 
  Dr. Gavin Armstrong, a biomedical scientist and entrepreneur, built upon Charles’s findings to develop, manufacture, and distribute that ingot, which became the Lucky Iron Fish, a cost-effective solution to iron deficiency. The business thrived and the product was recognized around the world by NGOs and organizations such as World Vision, CARE International, Catholic Relief Services, and GlobalMedic. While sustaining growth through the pandemic was a challenge, Lucky Iron Fish met it head-on and now looks ahead to a bright future.

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  Mobile Marketing: 7 Easy Steps...

  Santino Spencer

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  Are you new to mobile marketing or struggling to get started with understanding the mobile space? 
  Do you want to be able to answer questions like - how do our mobile marketing activities compare to the competition? 
   Are your mobile marketing resources properly allocated? 
    
  Mobile Marketing is the guide you need! We will teach you how to establish your mobile marketing strategy in 7 easy steps. This guide is designed to provide you with all the tools you need in a concise, easy to understand format that will answer all your burning questions and get you on your way to establishing successful mobile marketing. 
    
  YOU’LL LEARN:The importance of mobile strategyStrategies for Push NotificationsThe importance A/B testingHow to understand the critical components of App Marketing FunnelsThe power of SMS marketingWhat Location-Based Marketing isHow social media plays into Mobile MarketingWhat QR codes areHow QR codes can transform the customer experienceAnd much more!  
    
  To help you on this journey of achieving the goal of becoming a mobile marketer, this guide goes through many actionable examples and strategies. As you press yourself to grow, you will find that there are so many experiences you have already had that will help formulate your ability to establish successful mobile marketing. Let’s get started! 
   

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  Project Management Mastery &...

  Peter Spencer

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  Project Management Mastery & Leadership 
  Study Guide to Ace Your Certification, Transform Your Role, and Lead Projects with Confidence – Includes Exam Practice Tests & Answers 
  Are you ready to master the art and science of project management and step confidently into a leadership role? 
  Whether you're a student, PMP candidate, team leader, or a seasoned professional looking to elevate your impact, Project Management Mastery & Leadership is your ultimate 2-in-1 guide to mastering the fundamentals, passing certification exams, and becoming a transformational project leader.

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