Outros livros que poderiam interessá-lo

• 

  Marketing to Mindstates - The...

  Will Leach

  • 0
  • 0
  • 0

  Your nonconscious mind will filter out more than 99 percent of marketing you “see” today. Traditional marketing simply doesn’t work in today’s complex world. To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors—a process called Behavior Design.In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement.With this book, researchers and marketers will finally have a practical guide to creating behaviorally designed marketing that psychologically breaks through your customers’ nonconscious to drive new behaviors and topline growth.

  Ver livro

• 

  Change Your Thinking Change Your...

  Patrick Lynen

  • 0
  • 0
  • 0

  Wake up and take control of your life! Too many people stay where they are, and end up wasting weeks, months, or even years. And no matter how dissatisfied they are, they don't change their situation.Every change — be it private or personal — has to come from the individual. With humor, wit, and pointed insight, change expert Patrick Lynen exposes our patterns of avoiding change and offers proven strategies for starting anew — strategies that are founded in science and never judgmental.If you're seeking new solutions to old problems, or are finally ready to overcome your fears, frustrations, and dependencies, you've found the right audiobook! It'll catapult you from intention to implementation. It arms you with the information and insights you need to achieve success and significance in your life.**** CHANGE YOUR THINKING - CHANGE YOUR LIFE# "Your horse is dead? Patrick Lynen explains in a wonderful way how to start mastering change in your life."(Cyriak Roeding, Investor, Silicon Valley)# "Patrick Lynen is the european authority on showing you how to dramatically improve your life. I've learned so much from this guy that I can't thank him enough!"  (Prof. Dr. Detlef Beeker, University of Applied Sciences)# "An incredible audiobook which shows individuals how to identify realistic goals and develop a plan on how to achieve these goals."  (Martin Sacht, RTL, Leading German Media Group)

  Ver livro

• 

  The Psychology of Selling

  Bryan Flanagan

  • 0
  • 0
  • 0

  Having the right mindset towards selling is essential to your success, your income and career advancement.  In this entertaining and fast-paced program from Bryan Flanagan you will learn how to plan, prepare and to expect success each and every day of your sales career.  Enjoy the wisdom gleaned from two entirely different perspectives – one from the height of professional corporate sales with IBM, to the hard knocks learned from door to door kitchenware sales.  Knowing that being successful in sales starts in the mind, this program is perfect to help you overcome internal barriers to your success.

  Ver livro

• 

  Long Fuse Big Bang - Achieving...

  Eric Haseltine

  • 0
  • 0
  • 0

  Eric Haseltine has applied discoveries about the human brain to his work in fields as diverse as aerospace, entertainment, and national defense. And all too often he has come up against short-term thinking that focuses on putting out fires instead of long-term thinking that can create explosive opportunities and open up new markets.Our brains have let the tyranny of the urgent stifle the pursuit of the important for too long, Haseltine says. It's time to find a way to work around our hard-wired short-term orientation in order to light that long fuse. And in Long Fuse, Big Bang, he shows how to do just that. From learning how to see through blind spots to looking to the future for revolutionary ideas, long-term thinking is the key to success-and survival-in an era of accelerating change.The essence of Long Fuse thinking is to imagine where the arc of history is going, then figure out how to take short-term steps in that direction. Long Fuse, Big Bang shows listeners how to apply enduring strategies in a quick-fix world, to translate long-term Big Bang opportunities into short-term projects that are in harmony, not in conflict, with our "got to have it now" nature.

  Ver livro

• 

  Think Like Zuck - The Five...

  Ekaterina Walter

  • 0
  • 0
  • 0

  Wall Street Journal Bestseller
  
   
  Make Your Mark in the World with the Five Success Principles of the World-Changing Social Media Site
  
   
  If Facebook were a country, it would be the third largest in the world. 
  
  Facebook accounts for one of every seven minutes spent online. 
  
  More than one billion pieces of content are shared on Facebook.
  
   
  There’s no doubt about it. Mark Zuckerberg’s creation has changed the world. Literally. Facebook has singlehandedly revolutionized the way more than one-seventh of the world’s population communicates, engages, and consumes information.
  
   
  If you run a business or plan to start one, you’re probably asking yourself the same question organizational leaders worldwide are asking: What did Mark Zuckerberg do right?
  
   
  At long last, the answer is here. Think Like Zuck examines the five principles behind Facebook’s meteoric rise, presented in actionable lessons anyone can apply-in any organization, in any industry. Written by social business trailblazer Ekaterina Walter, this groundbreaking book reveals the five “P”s of Facebook’s success:
  
   
  PASSION-Keep your energy and commitment fully charged at all times by pursuing something you believe in 
  
  PURPOSE-Don’t just create a great product; drive a meaningful movement 
  
  PEOPLE-Build powerful teams that can execute your vision 
  
  PRODUCT-Create a product that is innovative, that breaks all the rules, that changes everything 
  
  PARTNERSHIPS-Build powerful partnerships with people who fuel imagination and energize execution
  
   
  Packed with examples of Facebook’s success principles in action-as well as those of Zappos, TOMS, Threadless, Dyson, and other companies-Think Like Zuck gives you the inspiration, knowledge, and insight to make your own mark in the world, to build a business that makes a difference, and to lead your organization to long-term profitability and growth.
  
   
  “Think Like Zuck is a fascinating look at how entrepreneurial vision drives success. If you want more out of work than just a job, if you have the burning desire to build something of lasting value, then this is your guide.” 
  
  -DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing and PR
  
   
  “Whether you’re a seasoned business executive or the next Mark Zuckerberg in your dorm room right now, this book is a must-read! Two likeable thumbs up!” 
  
  -DAVE KERPEN, New York Times bestselling author of Likeable Social Media and Likeable Business
  
   
  “True success lies at the place where passion and purpose collide-this book will help you uncover yours.” 
  
  -JOHN JANTSCH, bestselling author of Duct Tape Marketing and The Commitment Engine
  
   
  “Think Like Zuck is a must-read for any innovator, social entrepreneur, or business owner looking to capitalize on the success of Facebook to propel and realize their own vision.” 
  
  -SIMON MAINWARING, New York Times bestselling author of We First
  
   
  “This book takes you on the ride of a lifetime and shows you how YOU can be successful! The question is: What does it take? Ekaterina gives us the answers!” 
  
  -JEFFREY HAYZLETT, bestselling author of Running the Gauntlet and global business celebrity
  
   
  “In Think Like Zuck, you will find important principles to infuse meaning into your business strategies and inspire change. Don’t just read this book; use it.” 
  
  -SHAWN ACHOR, author of the international bestseller The Happiness Advantage

  Ver livro

• 

  Vital Voices - The Power of...

  Hillary Rodham Clinton, Alyse...

  • 0
  • 0
  • 0

  The world is waking up to a new reality, a rising consciousness of  women's contribution to our shared progress. In the past, those who  have cared about improving the lives of girls and women have spoken  a language of fairness. While that language and that sentiment are  still relevant today, there is something even more compelling to be  said about women: women are the most consistently under-utilized  resource in just about every country in the world, and are vehicles  of transformational change. The Economist estimates that women have  contributed more to global GDP growth over the past decade than new  technology or emerging heavyweights India and China. The UN has  found that women reinvest up to 90 percent of their income in their  families and communities. Where we see an increase in women's  university enrollment rates, an increase in women's earnings,  improved maternal health and a reduction in violence against women,  we see more prosperous communities, better educated, healthier  families and the preservation of equal human rights.   There can be no question - women's progress is global progress,  and now is the opportune moment to put forward a concrete approach  for women's proven transformational style of leadership. Vital  Voices presents the unique model of women's leadership that  Vital Voices Global Partnership has identified in 14 years of  engaging and supporting a network of thousands of women leaders in  127 countries around the world.  Two years ago, Vital Voices  began actively incorporating the leadership model in the curricula  of international trainings and programs with emerging and  established women in our global network of leaders, and the  response has been overwhelming, leading to new regional chapters,  businesswomen's networks, mentoring clubs, and events around the  world.  The Vital Voices Leadership Model defines six characteristic  practices of a leader who has sustainable, transformative impact:  finding your voice, leading with purpose, crossing lines that  divide, going against the grain, paying it forward, and  understanding that leadership is not a destination. Four detailed  profiles of real women leaders will anchor chapters on each  practice, based on interviews with figures such as Aung San Suu  Kyi, the Burmese pro-democracy leader and Nobel Peace Prize  recipient, as well as many lesser-known stories of inspiring women  generating real change in their local communities. Throughout the  book, internationally recognizable, established women leaders (a  potential list includes Michele Bachelet, former president of  Chile, and Ellen Johnson Sirleaf, president of Liberia) will serve  as contributors. This theory of women's leadership will mobilize a  surge of women to realize the tenets of leadership, thereby  contributing to a transformative shift in global dynamic - social,  economic, political - that accelerates peace and prosperity in our  world.  Women are agents of progress, and their leadership is not  qualified by title, salary or social standing.  The women  featured in Vital Voices are leaders of a new order who are  changing the world, and the Vital Voices Leadership Model will  enhance the anyone's potential to lead the way to transformational  change.

  Ver livro