Outros livros que poderiam interessá-lo

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  Cancer - A Very Short...

  Nick James

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  In 1961 John F. Kennedy pledged to put a man on the moon by the end of the decade. Nine years later, Neil Armstrong and Buzz Aldrin walked on the moon. Ten years later, Richard Nixon echoed this pledge by declaring a "war" on cancer. More than thirty years later, however, cancer remains one of the largest causes of death worldwide, with around one in three developing the disease. Curing cancer is not "rocket science," but the question is, why has cancer proved to be harder to tackle than the moon landings turned out to be? 
   
   
   
  Cancer research is a major economic activity. There are constant improvements in treatment techniques that result in better cure rates and increased quality and quantity of life for those with the disease, yet stories of breakthroughs in a cure for cancer are often in the media. 
   
   
   
  In this Very Short Introduction Nick James, founder of the CancerHelp UK website, examines the trends in diagnosis and treatment of the disease, as well as its economic consequences. Asking what cancer is and what causes it, he considers issues surrounding expensive drug development, what can be done to reduce the risk of developing cancer, and the use of complementary and alternative therapies.

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  Digital Niche Marketing -...

  David Finstein

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  Digital niche marketing is a focused marketing strategy that targets a specific, often smaller segment of a broader audience. Unlike traditional, mass-market approaches that aim to reach as many people as possible, niche marketing hones in on groups with distinct interests, needs, or lifestyles. By tailoring campaigns to resonate with these unique groups, brands can foster stronger connections, drive higher engagement, and establish themselves as trusted experts within a particular domain. This approach helps brands stand out in an oversaturated digital environment, where audiences are increasingly selective about what content they engage with and trust. 
  A central feature of digital niche marketing is its emphasis on relevance. By developing content, messages, and offerings that directly speak to the values, preferences, and challenges of a particular group, businesses can achieve a higher level of personalization. For example, a skincare brand might focus exclusively on consumers with sensitive skin, designing its messaging and products to address the specific needs of that audience. This focus not only appeals to a select group but also builds credibility, as audiences perceive that the brand understands their needs on a deeper level. 
  Digital niche marketing thrives on digital channels that enable precise audience targeting. Social media platforms, search engines, and specialized forums or communities allow brands to interact directly with their niche audience. Tools like Google Ads, Facebook Audience Insights, and email marketing analytics offer data on audience behavior, allowing businesses to refine and adjust their campaigns in real time. These tools also make it feasible for smaller companies to compete with larger ones, as they can concentrate resources on a well-defined market segment rather than spreading efforts across a broad, often competitive field.

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  Evolution of Modern Mathematics...

  Editors Charles River

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  In the last 50 years, life has been simplified by the awe-inspiring advancements that have been achieved in the world of computer science and technology. In 1976, Steve Jobs and Steve Wozniak unveiled the Apple I, the first-ever computer that operated on a single-circuit board, just five years after a team of IBM engineers introduced the “floppy disk,” which revolutionized data-sharing. In 1981, the first personal computer – IBM's Acorn – equipped with an optional color monitor, two floppy disks, and an intel chip was rolled out to the masses, and the dynamic evolution of the World Wide Web soon followed. 
  Today, the world is in the midst of the transformative and ever-developing Digital Age, otherwise referred to as the “Age of Information.” It has been an unprecedented, remarkable, and explosive era marked by social media and computer-generated imagery (and with it, deep fakes), among other novel, previously unimaginable concepts. The bulky monitors and blocky towers of personal computers and laptops, which were once upon a time considered fashionable, futuristic contraptions, have since been replaced with a sleek and stylish array – both multi-functional and specialized – of aerodynamic, minimalistic devices, ranging from smartphones and tablets to lightweight laptops and full-fledged gaming set-ups packed with powerhouse processors. 
  This new age was brought forth in large measure by the different works of scientists and mathematicians spanning several centuries, from Blaise Pascal's work on calculators to Charles Babbage's Difference Engine and Alan Turing's groundbreaking cryptography work.

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  Beyond The Breaking Point - The...

  Davis Truman

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  Welcome to the captivating world of "Beyond The Breaking Point: The Tragedy of Climate Changes"!  
  Get ready to dive into the heart of pressing environmental issues in a friendly, approachable tone that welcomes readers from all walks of life. We'll sail through rising sea levels and coastal erosion, witnessing the power of nature and the resilience of communities facing this challenge head-on. 
  As we delve into extreme weather events like hurricanes, floods, and droughts, we'll be amazed by how nature adapts and how the human spirit perseveres. You'll find yourself empowered to take on these challenges with newfound determination. 
  But it's not just about the environment; we'll also explore the delicate balance between biodiversity and ecosystem collapse. Prepare to be captivated by the wonders of our planet's diverse life forms and the urgency of protecting them. 
  As we shift our focus to human societies, we'll face the heart-wrenching reality of displacement and climate refugees. Yet, in this struggle, we'll discover the resilience and compassion that bind us together as a global family. 
  But don't worry, it's not all heavy topics! We'll also explore positive initiatives and success stories, illuminating the hope and potential within us all. From grassroots movements to youth activism, you'll be inspired by the incredible work being done to combat climate change. 
  Get inspired and motivated to adopt responsible consumption and production practices, embrace sustainable agriculture, and advocate for climate-resilient cities. 
  Join us in cultivating a sustainable mindset where every choice becomes a powerful action toward a brighter future. From personal lifestyle changes to the role of businesses and corporations, we'll unveil the potential for change within us all.

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  Binary Options Simplified - A...

  Emma Walker

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  The best manual available for anyone wishing to confidently and clearly enter the realm of binary options trading is "Binary Options Simplified: A Beginner's Guide to Understanding and Trading." Designed especially for novices, this book simplifies binary options into manageable chunks. It starts out with a definition of binary options, their workings, and how they are not like other financial instruments. The mechanics of trading—including the various kinds of binary options, the function of brokers, and fundamental market principles—will be well-established for readers. 
  The book goes into sophisticated methods and approaches meant to improve trading success as readers go. It addresses trading psychology, risk management, and fundamental and technical analysis and offers doable guidance on creating a solid trading plan, establishing reasonable objectives, and upholding discipline. Case studies, real-world examples, and illustrative graphics are included to assist reinforce important ideas and make learning interesting and useful. 
  Its fair viewpoint is what distinguishes "Binary Options Simplified." It gives an open discussion of the dangers and difficulties associated with binary options trading, in addition to highlighting the possible benefits. This guarantees readers are knowledgeable and ready for the realities of the market. This book gives you the information and resources you need to successfully negotiate the ever-changing world of binary options, whether you are brand-new to trading or looking to diversify your investment approaches. By the time this book ends, you will have a thorough comprehension and a self-assured attitude to trading.

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  Language Unleashed - Unveiling...

  Laura Walker

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  Embark on a linguistic journey like never before with "Language Unleashed: Unveiling the Future of Communication and Information Retrieval." This groundbreaking book captures your attention from the first page, promising a transformative exploration into the evolving landscape of language and communication. 
  Delve into the future of language and communication as the book navigates through cutting-edge insights, revolutionary technologies, and emerging trends. From the intricacies of linguistic evolution to the forefront of information retrieval, each chapter unveils a new layer of understanding, keeping readers engrossed and curious. 
  As you progress through the pages, a desire to unravel the mysteries of language's future intensifies. The book explores the technological advancements shaping communication and sparks a yearning to adapt and thrive in this dynamic linguistic era. Discover how language, once confined to spoken and written forms, is now unleashed in realms unimaginable. 
  Ready to embark on this linguistic odyssey? Take action now and secure your copy of "Language Unleashed." Whether you're a language enthusiast, a tech-savvy individual, or someone intrigued by the evolving nature of communication, this book is your gateway to understanding and navigating the language landscape of tomorrow. Take advantage of the opportunity to be at the forefront of linguistic innovation. 
  With "Language Unleashed," the future of communication is not just a concept—it's a tangible exploration waiting for you to seize. Unveil the secrets, adapt to the shifts, and redefine how you perceive and engage with language in this digital age. Your journey begins here.

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