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Marketing for Dummies 2nd Ed - cover
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Marketing for Dummies 2nd Ed

Alexander Hiam

Narrator Brett Barry

Publisher: HarperCollins

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Summary

Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing For Dummies leads you step by step through the four P's of marketing—product, pricing, positioning, and placement. 
Discover how to:Prepare hard-hitting campaignsPlan and stick to your budgetUse research effectivelyIncrease consumer awarenessSatisfy your clients' needsBoost your sales
Duration: about 3 hours (03:06:37)
Publishing date: 2007-11-06; Abridged; Copyright Year: — Copyright Statment: —