Outros livros que poderiam interessá-lo

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  How to Create an Idea If You Are...

  Alexey Ivanov

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  Why are recommendations like "Think outside the box!", "Go around", "Think Different!" the real killers of creative thought? 
  
  What are the eight proven tools which lead to a winning idea, even for one who does not consider himself a creative person?
  
  What is the ideal product and how does it help to sell the real product?
  
  What is a powerful approach ad people can borrow from physicists and children?
  
  Why is the trial-and-error method a sure way to waste intellectual resources?
  
  How do you force competitors to advertise your services?
  
  What is functional blindness and how does it reduce human creativity?
  
  How can you compel a banker to pay you 10 times more for your job?
  
  Why does a true ad man constantly feel like a loser?
  
  How does a poetry reading improve response on copywriting?
  
  Which useful insights can an advertiser learn from a taxi driver?
  
  How has symmetry prevented seeing the obvious solution during seven decades?
  
  Which tool is the favorite among advertising men of all countries, times, and nationalities?
  
  Alexey Ivanov, one of the best 'advertising men' and copywriters in Russia, gives convincing answers and provides fresh new insights.

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  Take Your Company Global - The...

  Nataly Kelly

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  Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have.Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement: MA: market availability—the size of the market opportunity within a given country; RA: real-time analytics—data indicating how your company is currently performing in that market; and CA: customer addressability—the measure of your company's ability to address the market, no matter its size.The book is based on Kelly's experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities.

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  The Upside of Uncertainty - A...

  Nathan Furr, Susannah Harmon Furr

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  Whether you're searching for courage to start a new project, change careers, launch a business, develop an idea, or reinvent yourself after a disappointment or life change, you will face uncertainty—that ambiguous and uncomfortable state that often makes us feel confused, anxious, and afraid to act. Though these moments are difficult, they offer opportunities for personal growth, innovation, and creativity.In The Upside of Uncertainty, INSEAD professor Nathan Furr and entrepreneur Susannah Harmon Furr provide a sweeping guide to embracing uncertainty and transforming it into a force for good. Drawing from hundreds of interviews, along with pioneering research in psychology, innovation, and behavioral economics, Nathan and Susannah provide dozens of tools—including mental models, techniques, and reflections—for seeing the upside of uncertainty, developing a vision for what to do next, and opening ourselves up to new possibilities.In our fast-paced, ever-changing world, uncertainty is on the rise. We face it every day. But few of us have been taught the techniques to navigate it well. The Upside of Uncertainty provides the inspiration, tools, and strategies you need to thrive through the inevitable plot twists in your life and career.

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  Inspired to Soar! - 101 Daily...

  T. D. Jakes

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  101 Daily Readings That Will Ignite Your Entrepreneurial Drive 
  In his bestselling book Soar! T. D. Jakes reveals how to build your uniquely personal vision into a special contribution to the world. 
  Now, in Inspired to Soar! Jakes has written 101 daily readings that will motivate you to launch your entrepreneurial drive. Blending the practical business acumen of a successful CEP with the dynamic voice of a life coach and pastor, T. D. Jakes will challenge you to embrace your God-given purpose. Each reading is designed to fit into the schedule of a busy professional, while providing Biblical wisdom, reflections, and inspiration. Buckle your seat belt-you have been cleared to fly beyond your fears, to absolutely soar!

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  Focus on Your Customer - Profit...

  Brian Tracy

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  The Customer is the most important part of any business. Let best-selling author and International speaker Brian Tracy teach you the best way to: Serve your customer Distribute your product Pump up your profits Turbocharge your business Learn the key result areas of business success Finance your business Negotiate the best deal

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  Raising Your Money-Savvy Family...

  Carol Pittner, Doug Nordman

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  "How Will Your Kids Reach Financial Independence?" 
  That's the question Doug Nordman and his spouse heard at so many personal-finance meetups and conferences. They finally asked their daughter, Carol Pittner: "What do you remember about us teaching you to manage your money?" 
  Carol lit up with her stories, and now they're sharing them with your family. 
  Pittner and Nordman show you how to motivate your kids to manage their money. They'll make lots of mistakes. When you start teaching them at a young age, though, their mistakes are a lot smaller (and cheaper) than years later when they're in the workforce. Raising Your Money-Savvy Family For Next-Generation Financial Independence will help you learn to validate their feelings about money, talk through their mistakes, and think of better ways to manage their money the next time. Later you'll help them find their own motivations to earn, save, and invest. 
  This is not just another parenting manual or child-development textbook. Doug Nordman and Carol Pittner share their stories in a back-and-forth narrative that helps you see how your kids might perceive your parenting. They show you what worked for them (and what didn't) and they'll give you actionable ideas to try with your family. 

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