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  Don't Trust Your Gut - Using...

  Seth Stephens-Davidowitz

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  Seth Stephens-Davidowitz is as good a data storyteller as I have ever met.” — Steven Levitt, co-author, Freakonomics 
  Big decisions are hard. We consult friends and family, make sense of confusing “expert” advice online, maybe we read a self-help book to guide us. In the end, we usually just do what feels right, pursuing high stakes self-improvement—such as who we marry, how to date, where to live, what makes us happy—based solely on what our gut instinct tells us. But what if our gut is wrong? Biased, unpredictable, and misinformed, our gut, it turns out, is not all that reliable. And data can prove this. 
  In Don’t Trust Your Gut, economist, former Google data scientist, and New York Times bestselling author Seth Stephens-Davidowitz reveals just how wrong we really are when it comes to improving our own lives. In the past decade, scholars have mined enormous datasets to find remarkable new approaches to life’s biggest self-help puzzles. Data from hundreds of thousands of dating profiles have revealed surprising successful strategies to get a date; data from hundreds of millions of tax records have uncovered the best places to raise children; data from millions of career trajectories have found previously unknown reasons why some rise to the top. 
  Telling fascinating, unexpected stories with these numbers and the latest big data research, Stephens-Davidowitz exposes that, while we often think we know how to better ourselves, the numbers disagree. Hard facts and figures consistently contradict our instincts and demonstrate self-help that actually works—whether it involves the best time in life to start a business or how happy it actually makes us to skip a friend’s birthday party for a night of Netflix on the couch. From the boring careers that produce the most wealth, to the old-school, data-backed relationship advice so well-worn it’s become a literal joke, he unearths the startling conclusions that the right data can teach us about who we are and what will make our lives better. 
  Lively, engrossing, and provocative, the end result opens up a new world of self-improvement made possible with massive troves of data. Packed with fresh, entertaining insights, Don’t Trust Your Gut redefines how to tackle our most consequential choices, one that hacks the market inefficiencies of life and leads us to make smarter decisions about how to improve our lives. Because in the end, the numbers don’t lie. 
  Supplemental enhancement PDF accompanies the audiobook.

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  Restarting the Future - How to...

  Jonathan Haskel, Stian Westlake

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  Radical ideas for restoring prosperity in today's intangible economyThe past two decades have witnessed sluggish economic growth, mounting inequality, dysfunctional competition, and a host of other ills that have left people wondering what has happened to the future they were promised. Restarting the Future reveals how these problems arise from a failure to develop the institutions demanded by an economy now reliant on intangible capital such as ideas, relationships, brands, and knowledge.In this groundbreaking and provocative book, Jonathan Haskel and Stian Westlake argue that the great economic disappointment of the century is the result of an incomplete transition from an economy based on physical capital, and show how the vital institutions that underpin our economy remain geared to an outmoded way of doing business. The growth of intangible investment has slowed significantly in recent years, making the world poorer, less fair, and more vulnerable to existential threats. Haskel and Westlake present exciting new ideas to help us catch up with the intangible revolution, offering a road map for how to finance businesses, improve our cities, fund more science and research, reform monetary policy, and reshape intellectual property rules for the better.Drawing on Haskel and Westlake’s experience at the forefront of finance and economic policymaking, Restarting the Future sets out a host of radical but practical solutions that can lead us into the future.

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  Social TV - How Marketers Can...

  Mike Proulx, Stacey Shepatin

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  TV consumption is on the rise, but consumers are viewing and  experiencing TV in a vastly different way than they were even 5  years ago.  TV viewership has radically transformed from a  passive experience to a more engaged, interactive, and on-demand  experience. Content producers will not only have to continue to  create quality entertainment products, but they will now need to  consider ways to a) enhance the viewing experience, b) leverage  social media to promote their properties, and c) distribute their  content across multiple platforms.   Trends in TV Consumption:         Digital recording devices have allowed for consumers to  time shift. At the end of 2010, 38% percent of  all U.S. TV households had a DVR; however, those viewers are still  watching commercials. Nielsen also found that in DVR homes,  playback actually improves commercial ratings by 44% among 18-49s  after three days.      People are watching full-length videos on computers. In  Jan. 2011 143.9 million Americans viewed videos online  (Source:Nielsen). Furthermore, eMarketer reports that a full third of U.S.  adult Internet users watch full-length TV shows online.      Third-screen viewing via mobile devices is on  the rise. Consumers are viewing more of their favorite shows  from mobile devices, such as phones and tablets  a habit  that has increased 41% year-over-year. The majority users of  mobile video are teens, clocking in more than seven hours a month  on average.      Multi-screen viewing is also on the rise. Per a recent  Nielsen study,70 percent of tablet owners and 68 percent of  smartphone owners said they use their devices while watching  television.  In another study from late 2010, 86% of mobile  Internet users said they were using their devices while watching TV  (Source: Nielsen/Yahoo). What are people doing while  interacting with these devices during TV shows? Nielsen/Yahoo found  that a third were using mobile apps, 37% were browsing the web, 40%  were engaging via social networks and 56% were texting with a  friend or family member.      Examples of how companies are responding:    Old Navy partnered with music tagging app Shazam to  make their commercials more interactive.  Consumers who tag  the commercial as it airs are driven to a custom experience where  they can download music, learn more about the clothes, get coupons,  and more.  Wheat Thins thrust unexpected Twitter users (who  happened to tweet about their product) into the starring role of  their TV commercials. Their ad shows a Wheat Thins team delivering  a truckload of crackers to this unsuspecting fan who mentioned they  ran out of their product in a tweet  USA Network recently launched Chatter app, which lets viewers talk to other  fans and engage with content from several social channels while  viewing the show.

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  Thinking in Systems - A Primer

  Donella Meadows

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  In the years following her role as the lead author of the international bestseller, Limits to Growth—the first book to show the consequences of unchecked growth on a finite planet— Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001.
   
  Thinking in Systems, is a concise and crucial book offering insight for problem solving on scales ranging from the personal to the global. Edited by the Sustainability Institute’s Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world, showing readers how to develop the systems-thinking skills that thought leaders across the globe consider critical for 21st-century life.
   
  Some of the biggest problems facing the world—war, hunger, poverty, and environmental degradation—are essentially system failures. They cannot be solved by fixing one piece in isolation from the others, because even seemingly minor details have enormous power to undermine the best efforts of too-narrow thinking.
   
  While readers will learn the conceptual tools and methods of systems thinking, the heart of the book is grander than methodology. Donella Meadows was known as much for nurturing positive outcomes as she was for delving into the science behind global dilemmas. She reminds readers to pay attention to what is important, not just what is quantifiable, to stay humble, and to stay a learner.
   
  In a world growing ever more complicated, crowded, and interdependent, Thinking in Systems helps readers avoid confusion and helplessness, the first step toward finding proactive and effective solutions.

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  Value-Based Fees - How to Charge...

  Alan Weiss

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  In the newly revised Third Edition of Value-Based Fees: How to Charge What You're Worth and Get What You Charge, bestselling author, speaker, and renowned consultant Dr. Alan Weiss delivers a thoroughly updated guide to proposing, and receiving, consistently high fees that are based on the value you deliver to each client you serve.The author walks you through the many reasons that time-and-materials pricing models are outdated and inadequate and how to convert existing clients to your new value-based fee model. He also discusses fundamental new developments in consulting, including the remote delivery of services, the waning market power of the consulting giants, economic globalization, and the shift from project work to advisory work. Among the step-by-step techniques and strategies provided in the book, you'll find: how to establish value-based fees, including determining your unique value and creating a "good deal" dynamic; how to create, capitalize on, and market to trusted advisor relationships; and how to implement fee increases immediately, prevent and rebut fee objections, create consulting products, and explore lucrative new fields. Perfect for newcomers to the consulting field as well as time-tested veterans, Value-Based Fees is an indispensable guide for every solo consultant, entrepreneur, and small consulting firm.

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  Metaverse investing for...

  John Dane

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  The Metaverse is a great investment opportunity, and the best thing is that you don't need to be an expert to get started.We are in a new era, and only those who dare to understand, comprehend and take advantage of it, will be able to make a quantum leap financially.In this audiobook, you will learn the basic principles to understand what the Metaverse is and how to take advantage of this new wave that is here to stay.From the most elementary to the most advancedEverything you need to know has been condensed in this audiobook. You will be able to go through the history and background of the metaverse concept, so you will know how it has evolved and you will be sure to understand that it is an opportunity.The Metaverse generates benefits for users, companies, corporations, merchants, and more. Knowing these benefits will also give you a better investment perspective.If you are interested in the business of the future, then it is time to take advantage and enter this new financial world to generate more capital and profitability.Discover how to invest in the MetaverseThis is an audiobook for everyone, the steps are explained in an easy-to-understand way so that nothing stands in your way to financial freedom.In this audiobook you will discover: - Everything you need to know about the Metaverse- How to invest in the Metaverse- Blockchain and Cryptocurrency - The real truth about investing in the Metaverse - Metaverse technology and health- The future of the Metaverse - Web 3.0And so much more!So don’t wait. Scroll up, click on “Buy Now”, and get your audiobook today.

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