Join us on a literary world trip!
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Subscribe to read the full book or read the first pages for free!
I want to read the book!
All characters reduced
Sorry Spock Emotions Drive Business - Proving the Value of Creative Ideas With Science - cover

Sorry Spock Emotions Drive Business - Proving the Value of Creative Ideas With Science

Adam W. Morgan

Publisher: Morgan James Publishing

  • 0
  • 0
  • 0

Summary

Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line.Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it’s just window dressing. With data-driven marketing, the divide is only increasing. Today, more than ever, creative professionals need a concrete answer to the question, “Do creative ideas work better?”Fortunately, science has finally caught up. There is an answer that isn’t based on subjective case studies. More than that, Adam shows how emotional ideas create experiences that are more effective and reveals why creativity is actually less risky for business. Sorry Spock, Emotions Drive Business shows readers how they can create the ideal experiences to improve their bottom line.
Available since: 11/27/2018.
Print length: 239 pages.

Other books that might interest you

  • Mind Your Mindset - The Science That Shows Success Starts with Your Thinking - cover

    Mind Your Mindset - The Science...

    Michael Hyatt, Megan Hyatt Miller

    • 0
    • 0
    • 0 
    Harness the power of brain science for greater successEveryone has two remarkable, related capacities: we can aspire to something more and we can envision ways to achieve it. But if we’re capable of aspiring to something better and making plans to achieve it, why is it sometimes so hard to reach that next level of success?It all comes back to our minds. Maybe we’re making off-base assumptions we’re not even aware of. Or maybe we’re operating off partial or outdated information. Whatever the issue, to achieve the results we want, we first must look at our thinking. By understanding the latest science about how the brain works, we can leverage it to maximize our performance. Our daily experience, our plans and goals, our actions and reactions are all the product of our thoughts and mindset.Drawing upon the latest insights from the fields of performance psychology, neuroscience, and cognitive science, as well as case studies from clients and their own personal experiences, Michael Hyatt and Megan Hyatt Miller explore the power of ideas to shape superior outcomes, not only in business, but in every aspect of life.
    Show book
  • Establish Brand Recognition Bundle 2 in 1 Bundle - cover

    Establish Brand Recognition...

    Mike Hamill, Jan Carl Stevens

    • 0
    • 0
    • 0 
    Establish Brand Recognition Bundle, 2 in 1 Bundle: Digital Branding and Designing Brand IdentityBranding is all about the image of your business. The concept doesn't only include style, emblems and logos, but also the image of perceived quality. The perceived image may be of total quality, reliability, and more. Branding is also about your business and how it's different from your competitors. The purpose of a brand is to distinguish yourselffrom your competitors. Once you make a distinguishing impact then your promotion and advertising campaigns will be much more effective. An important step in the process of developing a personal brand is deciding who it is you want to be. This doesn't mean who you want to be as a brand. When branding, it is always the better choice to be yourself. After all, there is only one you. What better brand could there be?In this bundle, you will learn all about branding and different branding strategies that will help your business. You will learn the secrets on what it takes to create a successful personal brand. You will learn tips on how to make it easier to brand yourself, your products and services and make it easier to earn the trust of your customers This 2 in 1 bundle includes the following audiobooks:1. Digital Branding: Learn All the Successful and Effective Methods of Branding That Will Propel Your Business to Success!1. Designing Brand Identity: The Essential Guide on Personal Branding. Discover What Branding is and What it Takes to Establish a Successful Brand. If you want to learn more, download your copy of Establish Brand Recognition 2 in 1 Bundle today!
    Show book
  • Secrets of Effective Leadership for IT Managers - Tips and Techniques that IT Managers Can Use in Order to Develop Leadership Skills - cover

    Secrets of Effective Leadership...

    Dr. Jim Anderson

    • 0
    • 0
    • 0 
    Anyone can manage IT employees. Due to the fact that the employees have agreed to work for the company, as their manager you hold the ability to fire them in your hands. If they don’t do what you tell them to do, you have the right to terminate them. That’s management, not leadership.
 
What You’ll Find Inside:
4 DRIVERS OF EMPLOYEE MOTIVATION THAT ALL IT LEADERS MUST KNOW
 IT LEADERS HAVE TWO OF THESE BUT DO THEY USE THEM?
 WHAT CAN COOL DESIGN FIRMS TEACH IT MANAGERS?
 IT MANAGER SECRETS FROM THE FOLKS AT PIXAR
 
Leadership has to do with getting your IT team to WANT to do what you need them to do. When you are leading your team, when you are not around they continue to work towards the goals that you have established for the team because they believe in the goals and in you. Leadership is much more powerful than management.
 
Leadership is also much harder to learn how to do. It has a great deal to do with understanding what motivates the members of your team and then finding ways to associate the team’s goals with what each member of the team is trying to accomplish in both their career and in their personal life.
 
Examples of how to be a better leader can be found in many different places. Not all of these examples come from within IT. As an IT manager you need to learn how to keep your eyes open so that you can spot and learn from the good examples of leadership that are all around us each and every day.
 
Understanding the various members of your team is a key part of knowing how best to lead them. This requires you to be socially intelligent and to have the ability to be “tuned in” to their needs.
 
This book will provide you with numerous examples of good leadership. I’ll be showing you the skills and talents that IT leaders must have in order to do a good job of motivating their team. Creating a culture of leadership will allow your team to achieve more using the resources that are available to you.
    Show book
  • The No Asshole Rule - Building a Civilized Workplace and Surviving One That Isn't - cover

    The No Asshole Rule - Building a...

    Robert I. Sutton PhD

    • 0
    • 0
    • 0 
    The definitive guide to working with -- and surviving -- bullies, creeps, jerks, tyrants, tormentors, despots, backstabbers, egomaniacs, and all the other assholes who do their best to destroy you at work. "What an asshole!"How many times have you said that about someone at work? You're not alone! In this groundbreaking book, Stanford University professor Robert I. Sutton builds on his acclaimed Harvard Business Review article to show you the best ways to deal with assholes...and why they can be so destructive to your company.  Practical, compassionate, and in places downright funny, this guide offers:Strategies on how to pinpoint and eliminate negative influences for goodIlluminating case histories from major organizationsA self-diagnostic test and a program to identify and keep your own "inner jerk" from coming outThe No Asshole Rule is a New York Times, Wall Street Journal, USA Today and Business Week bestseller.
    Show book
  • Bad Apples - How to Manage Difficult Employees Encourage Good Ones to Stay and Boost Productivity - cover

    Bad Apples - How to Manage...

    Brette McWhorter Sember,...

    • 0
    • 0
    • 0 
    Unlike other career books, this book offers managers a team-focused approach to neutralizing a not-so-pleasant—or productive—working atmosphere. Instead of isolating the one problem employee, relevant teams are considered as part of the solution. The result? Solutions stick and there's less likelihood of the bad apple ruining the bunch.Complete with situational advice and case studies taken straight from the trenches, this simple and straightforward guide teaches managers how to:Calm down combatantsMotivate wastersSilence gossipsDe-arm backstabbersConvince passive-aggressives to open upTeach narcissists the importance of the team This book helps managers decide what the right course of action is—whether it means chastising negative behavior, encouraging positive outlooks, separating certain folks, creating teams for success, giving employees warnings, and/or firing the ones who are pretty much rotten through and through. This book is essential reading for any manager looking to ensure a pleasant, productive—and fruitful—work environment.
    Show book
  • The Financial Times Guide to High Impact Negotiation - A comprehensive guide for executing valuable deals and partnerships - cover

    The Financial Times Guide to...

    Dr. Kasia Jagodzinska

    • 0
    • 0
    • 0 
    Strategy, tactics and templates to prepare for high-impact negotiations that result in successful long-lasting deals.The Financial Times Guide to High Impact Negotiation provides a comprehensive and strategic roadmap to the whole negotiation process from preparation to execution. Follow the practical steps to complete negotiation successfully, build relationships, and finalize your deal.
    Show book