Other books that might interest you

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  Do It Yourself PR Tour - DIY...

  Bryan Heathman

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  So you’ve finished writing your book and now is the time to build your platform. By platform, we are talking about your fan base. But how does an author with little or no budget make people aware of a new release on the market? 
  This audio program features stories and hands-on information from the perspective of an ad agency and book publisher. You’ll gain practical tips on how to manage your own PR campaign, ranging from scheduling radio interviews to managing an effective social media campaign. You will also gain valuable insights on working with Goodreads, the online community of avid readers. 
  If you are in the planning phase of your book marketing plan, now is the perfect time to absorb the information in this audio. You will learn DIY tips for running your own PR on a shoestring budget, finding centers of influence online and naturally getting exposure for your book.

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  The Least Likely Millionaire

  Jonathan Beskin

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  From mental hospital to millionaire. Everyone told Jonathan Beskin that his ideas would never work, his business would never succeed, and he would be a failure. He endured bullying and abuse from family, peers, teachers, and even doctors, but refused to believe them.The Least Likely Millionaire is a triumphant memoir of overcoming crippling anxiety, toxic parenting, and a total lack of support to start and build a wildly successful company in spite of the naysayers. It's a tale of resilience, of passionate tenacity that every underdog needs to hear.Discover Beskin's secret of leaning into a "healthy obsession" to fuel your quest for greatness. Let his real-world examples and key strategies motivate you to keep going. Filled with actionable takeaways, The Least Likely Millionaire will inspire you to rise to new heights and empower you to prove the critics wrong.

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  Auction Theory

  Introbooks Team

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  This theory finds its origins in field of economics. It is said to be an applied branch of the very same field. In this theory, many ways in which people act in auctions are included. This theory also describes properties possessed by auction markets. An auction may follow a certain rule or set of multiple rules. Such sets of rules are known as auction designs. These designs are also a part of this particular theory. Auction theory is said to be a representation of a standard and utilized design for real life auctions. This theory particularly targets auction designs for public sector companies and the use of sale of license. 
  Some main parts of this broad theory about auctions may also include the following:EfficiencyOptimal bidding strategiesRevenue comparison 
  Every individual that is familiar with economics or is building up his career in the field of economy or corporate is most likely to be very much familiar with the term auction. Auction is indeed a simpler term to understand. Main goal of auction is to put an effort to sell selective stuff at a most convincing and affordable rate according to sellers prospective. This statement can be said most simple definition for auction. According to a more descriptive and professional definition, Auction is a public or private sale (In many cases) in which the sellers makes a deal with the bidder that offers highest amount for the respective stuff. Some experts also consider that auction can be called a system for selling since it is holds a well-structured format. According to this theory or concept, the definition for auction is, ‘It is a system, in which competitive bids from potential buyers are placed on stuffs that is put for sale. The selling item can be a property or even goods. The goods are handed over to the highest bidder in exchange of the price that he previously offered for the very same item. Both seller and buyer [in most cases it is seller only] have to pay a small fee to the auctioneer for listing the item. Usually, sellers pays the fees for listing the item in particular auction and buyer pays entry fees o get the right to bid from the auctioneer. Once the deal has been finalized or bids have put on the item, seller have no right to refuse to pay the fees in any terms, not even if the item is not sold at a desired price or revenue. Most of the modern auctioneers make a legal contract with both sellers and bidders so they are not caught in such situation where buyer and sellers make a deal and refuse to pay fees for their services or intermediation, whatever it is called. 
  All the concepts that are related to auction in any way are included in Auction theory. Like any other theories, it explains all terms related to the field while making sure that the description is much likely related to the main subject.

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  Summary of Nir Eyal with Ryan...

  Falcon Press

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  Summary of Nir Eyal with Ryan Hoover's Hooked is a textbook for developers and designers who wish to build a product or app that will repeatedly engage its users. Today, more than ever, a product needs to be self-sustaining in its ability to keep its users loyal and active. In the past, companies could rely on advertising to remind users to purchase or interact with their product. Today, however, the most successful companies in the world—Facebook, Google, Apple, to name a few—all thrive on becoming an instinctive part of their target users’ lives, triggering them to continue using the product without so much as a reminder. 
  A habit is an action that is performed with little thought or conscious compulsion. If a person needs to overcome a major hurdle to complete the action, it’s unlikely to become an ingrained habit. However…

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  The Innovator's Solution with a...

  Clayton Christensen, Michael E....

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  Clayton Christensen's bestselling book, The Innovator's Dilemma, introduced the groundbreaking idea of disruptive innovation, revealing how even well-run companies can do everything right and yet still lose market leadership.In The Innovator's Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. Now with a foreword by innovation expert Scott Anthony, this classic work shows just how timely and relevant these ideas continue to be in today's hyper-accelerated business environment and will help anyone trying to transform their business right now.Christensen and Raynor give advice on the business decisions crucial to achieving truly disruptive growth and propose guidelines for developing your own disruptive growth engine. The authors identify the forces that cause managers to make bad decisions as they package and shape new ideas—and offer new frameworks to help create the right conditions, at the right time, for a disruption to succeed. This is a must-listen for all senior managers and business leaders responsible for innovation and growth, as well as for members of their teams.

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  All Rise - Somebodies Nobodies...

  Robert W. Fuller

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  A look at the damage abuses of power inherent with rank do to private relationships & public institutions and how to prevent it.In his groundbreaking book Somebodies and Nobodies, Robert Fuller identified a form of domination that everyone has experienced but few dare to protest: rankism, or abuse of the power inherent in rank. Low rank—signifying weakness—marks people for abuse and discrimination in much the same way that race, religion, gender, and sexual orientation have long done. In All Rise, Fuller examines the personal, professional, and political costs of rankism and provides compelling models and strategies for realizing a post-rankist world in which everyone’s dignity is upheld. Fuller makes the case that rankism is the chief remaining obstacle to achieving liberty and justice for all, and shows how we can root it out. He doesn’t propose that we do away with rank—without it organizations become dysfunctional—but rather argues for a “dignitarian” society in which rankism is no longer tolerated. He begins by demonstrating how rankism is rife in our social and civic institutions and then explores alternative dignitarian models for education, health care, politics, and religion.All Rise describes an emerging “politics of dignity” that bridges the conservative-liberal divide to put the “We” back in “We the people.” It argues that democracy is a work in progress and that its next natural step is the building of a dignitarian society.“All Rise gives us a clear mandate for transforming our society into a true democracy.” —Rosalind Wiseman, author of Queen Bees and Wannabes (the inspiration for the film Mean Girls) and Queen Bee Moms and Kingpin Dads “Fuller has it right: many are just plain tired of the somebodies stealing their dignity…. [He] provides us a roadmap to a better society, one that’s characterized by equal dignity for all.” —Robert Spanogle, National Adjutant, The American Legion “All Rise gives us the essential tools to fight abuses of rank and to build high-performing institutions and organizations based on respect. It is the operating manual for leaders who recognize the latent power of each individual to make a difference in a free and fair society.” —Wes Boyd, Co-founder, MoveOn.org

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