Outros livros que poderiam interessá-lo

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  100 Marketing Gimmicks that...

  Jack Pemberton

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  Unconventional Wisdom: Dive Deep into the World of Marketing Like Never Before! 
   
  Ever felt like traditional marketing methods were a tad too boring? Maybe even outdated? Dive into the edgy, humorous, and downright audacious world of "100 Marketing Gimmicks that F*cking Work." 
   
  The modern consumer has seen it all, heard it all, and frankly - they're a bit tired. In the cacophony of brands screaming for attention, how do you make your voice heard? The answer lies in being bold, being different, and sometimes, being a little irreverent. This book is not for the faint-hearted or those deeply rooted in old-school methods. It's for the brave, the risk-takers, and those willing to color outside the lines. 
   
  "Yes, Cursing in the Title is a Marketing Gimmick" - and that's just the tip of the iceberg. The author, with a sharp wit and keen understanding of modern marketing dynamics, takes you on a roller-coaster ride. From tales of audacious brand campaigns that garnered millions in revenue, to the psychology behind why these gimmicks are so effective, prepare to be enlightened and entertained. 
   
  But it's not all fun and games. Behind the humor and edgy examples lies a deep understanding of marketing principles. Each gimmick is dissected, analyzed, and presented with actionable insights you can implement in your campaigns. Whether you're a budding entrepreneur, a seasoned marketing professional, or just a curious reader, there's a wealth of knowledge waiting for you. 
   
  So, are you ready to change the way you view marketing? To embrace the unconventional and get results? Grab your copy today and dive into a world where rules are meant to be broken, and the results speak for themselves. Your audience is waiting for something fresh. Give them what they never knew they needed.

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  Peru - A Historical and Economic...

  Anya Solace

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  Peru, a nation of remarkable diversity, is a land where history and economy intertwine to shape its identity. Situated on the western coast of South America, it is home to towering Andean peaks, vast coastal deserts, and the lush Amazon rainforest. These geographic variations have influenced its people, cultures, and economic activities for centuries. From ancient civilizations to modern industries, Peru’s journey has been one of resilience, adaptation, and transformation. Understanding its past and present is key to appreciating the forces that have shaped the country’s economic and social landscape.  
  The history of Peru is as rich and complex as its terrain. Long before Spanish colonization, the region was home to advanced societies that flourished through agriculture, trade, and engineering. The Inca Empire, with its vast network of roads and innovative agricultural terraces, stands as one of the greatest pre-Columbian civilizations in the Americas. However, the arrival of the Spanish in the 16th century marked a turning point. Colonization led to profound economic and political changes, as the Spanish exploited Peru’s vast silver mines and established a rigid social hierarchy. This period set the foundation for many of the economic structures that persisted for centuries.  
  Peru’s economic evolution has been shaped by both internal and external forces. Following independence in the 19th century, the country faced political instability and economic challenges, struggling to define its national identity. The exploitation of natural resources remained central to the economy, from guano and rubber in the 19th century to copper and gold in the modern era. Industrialization and foreign investment played key roles in Peru’s economic development, but these also led to periods of inequality and social unrest.

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  Close Every Sales Call - A...

  Edward C Rich

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  The Last Sales Book You Will Ever Need 
  Sales is a profession and needs to be treated that way. Learning your craft and what it takes to close business from others is the fastest way to success. 
  Most of the time, being able to sell better than the next guy in the door is often all that you need - but that's easier said than done. 
  This book will teach you what it takes to become an “All Pro” salesperson, and then, teach you how to pass those skills onto your sales force and make your company successful!  
  www.CloseEverySalesCall.com

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  Power Through Partnership - How...

  Betsy Polk, Maggie Ellis Chotas,...

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  WINNER OF THE 2015 SILVER MEDAL IPPY AWARD IN BUSINESS/CAREER/SALES 
   
   
   
  Betsy Polk and Maggie Chotas have learned something powerful: when women work together they discover a level of support, flexibility, confidence, accountability, and freedom to be themselves that they rarely find in other work relationships. Drawing on their own twelve-year partnership and from interviews with 125 women business partners, Polk and Chotas demolish the myths that keep women from collaborating and offer advice for handling a host of potential challenges. This groundbreaking book shows that when women team up—combining complementary skills, channeling their egos into the partnership, and encouraging each other—they can work as full equals to achieve something that's exponentially greater than each woman alone.

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  Running with Grace - A Wall...

  Lori Van Dusen

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  A 2023 Wall Street Journal Bestseller 
  Nothing about Lori Van Dusen’s childhood indicated she’d become one of the nation’s top independent financial advisors. She was born prematurely on the wrong side of the tracks and with a genetic blood disorder. Her parents divorced when she and her twin brother were less than a year old. But her big, boisterous, loving Italian family, led by her beloved grandfather, a first-generation American with only an eighth-grade education, taught her that the only limitations in life are those we impose on ourselves. 
  As a young person, Lori wanted to sing on Broadway, not manage money on Wall Street. But in 1986, this quiet, serious young woman walked into the rough-and-tumble, eat-what-you-kill world of Shearson Lehman Brothers and never looked back. She fought her way to the top by thinking outside the box and working her ass off despite the jeers, insults, and sideways glances. Her secret weapon? A need to prove herself so strong she could outwork anyone. 
  But Lori’s trajectory to the top was not a straight, upward line; it was a rollercoaster. She hit the pinnacle of success only to have it ripped away in a legal battle with one of the biggest banks in the world. She was raped by a PhD candidate at Harvard, swindled by a business partner, and battled two life-altering medical diagnoses. None of that, though, would compare to having the two people she loved most in the world taken way too soon. 
  Despite the fear and pain, Lori remained hopeful and resilient. In this memorable, poignant, and inspiring memoir, she shares her lowest lows and highest highs as well as hard-earned wisdom from her bumpy personal, professional, and spiritual journey. Life was never meant to be fair, she learned, but we must keep running with grace if we are to find purpose and joy in the face of adversity.

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  Spirituality in business - An...

  Jaime Meschoulam

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  Some aspects of our daily life are so disparate that it might seem impossible to bring them together. It's like trying to mix water with oil, success with humility, or spirituality with business and money. However, Jaime Meschoulam, a well-known entrepreneur, athlete, and speaker, believes that it's not only possible but also highly desirable to mix business with spirituality. In his book, Spirituality in Business, Jaime shares his family's tradition and various spiritual approaches to demonstrate how this union can be achieved. In today's world, full of challenges as it is, adopting a spiritual approach might be just what anyone involved in  business and, entrepreneurship needs, or indeed anyone seeking to improve their spirituality. Spirituality in Business represents an exciting attempt to reconcile material and productive gain with spiritual themes, such as ethics and honesty. It is an enjoyable read that makes discovering these themes easy—a must-read for anyone looking to enrich their personal and business libraries with contemporary literature.

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