Otros libros que te pueden interesar

• 

  Crystallizing Public Opinion -...

  Edward Bernays, Mitch Horowitz

  • 0
  • 0
  • 0

  The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you.  His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising. Bernays, who believes the public behaves like a herd of animals, shows how ideas about what to eat, and how we should look and dress can easily be put into our heads. He outlines how the masses can be controlled in whatever way the influencer chooses.This original and complete edition includes a new Introduction by PEN Award-winning historian, Mitch Horowitz.By adapting the ideas that this pioneering PR strategist, who considered himself part of an intellectual and economic elite entitled to govern public opinion and global policy, governments and advertisers have been able to “regiment the mind.” His work explains the popularity of today’s TV news shout-fests and angry social media posts because, as Bernays observed, crowds love a contest. This crowd-contest dynamic fuels the hostile and sarcastic comment chains that populate Twitter, Facebook, and other social media outlets.We know that beliefs can gain sudden popularity based on the public’s proclivity for seven factors: “flight-fear, repulsion-disgust, curiosity-wonder, pugnacity-anger, self-display-elation, self-abasement-subjection, parental-love-tenderness.”Named as one of the 100 most influential Americans of the 20th Century by Life magazine, Bernays’ clients included the American Tobacco Company, several U.S. presidents and the opponents of the Guatemalan revolution. This Austrian-born nephew of Sigmund Freud made a study of the different ways to use propaganda.  "Crystallizing Public Opinion" was his first major effort to sell himself and his philosophy of public relations.

  Ver libro

• 

  Strength in Numbers - How Polls...

  G. Elliott Morris

  • 0
  • 0
  • 0

  Public opinion polling is the ultimate democratic process; it gives every person an equal voice in letting elected leaders know what they need and want. But in the eyes of the public, polls today are tarnished. Recent election forecasts have routinely missed the mark and media coverage of polls has focused solely on predicting winners and losers. 
   
   
   
  In Strength in Numbers, data journalist G. Elliott Morris argues that the larger purpose of political polls is to improve democracy, not just predict elections. Whether used by interest groups, the press, or politicians, polling serves as a pipeline from the governed to the government, giving citizens influence they would otherwise lack. No one who believes in democracy can afford to give up on polls; they should commit, instead, to understanding them better. 
   
   
   
  Morris takes listeners from the first semblance of data-gathering in the ancient world through to the development of modern-day scientific polling. He explains how the internet and "big data" have solved many challenges in polling—and created others. He covers the rise of polling aggregation and methods of election forecasting, reveals how data can be distorted and misrepresented, and demystifies the uncertainty of polling. Acknowledging where polls have gone wrong in the past, Morris charts a path for the industry's future.

  Ver libro

• 

  The Olympian Gods

  Henry M. Tichenor

  • 0
  • 0
  • 0

  The Olympian GodsBy Henry M. Tichenor Narrated by Oberon MichaelsHenry Mulford Tichenor (1858 - 1922) was a writer and journalist, who was a very active free thinker in the early Twentieth Century.A special target of Tichenor was organized religion, which he viewed as an absurdly contrived cultural artefact. In The Olympian Gods he applies a critical scalpel to the religion of the ancient Greeks,  which he regarded as an obvious precursor to Christianity.   Production copyright 2024 Voices of Today

  Ver libro

• 

  Nicholas and Alexandra Majesties...

  Elena Sommers

  • 0
  • 0
  • 0

  This is a book about love, life and death set in Russia, during Czar Nicholas the II’s reign. It commences at the end of the 19th century with his father’s burial and his subsequent inheritance of the Crown – with absolute power. His reign is underpinned by the strong love between him and his wife Alexandra and overshadowed by the presence of Rasputin.
   
  But his unwise decisions lead to chaos, including the Khadynka Tragedy, Bloody Sunday, 1905 revolution and the Czar’s abdication. His family is imprisoned, first in Tobolsk and then in Ekaterinburg, and the story concludes with the communists obtaining power and executing the entire royal family.
   
  Become entangled in the tales of love, hate, conflict, sex, treachery, and murder between the characters. Dive into a horrifying historical moment from one hundred years ago and experience for yourself life at a crucial turning point in Russia’s bloody history.

  Ver libro

• 

  Bad Thoughts - A Preacher and a...

  Judah Smith, Les Parrott

  • 0
  • 0
  • 0

  Read by the authors. 
  Overcome bad thoughts and discover lasting inner health that transforms your life and faith by the renewing of your mind. 
  Your thoughts don't have to control you. You can control your thoughts--if you know how. And that's exactly what Judah Smith (New York Times bestselling author and popular pastor) and Les Parrott (New York Times bestselling author and trusted psychologist) will teach you. 
  Drawing on cutting-edge neuroscience, the principles of Christian formation, and their unique relationship as therapist and client, Smith and Parrott give you a fresh, easy-to-understand, and highly practical guide to curbing your compulsive negativity and finding inner health that lasts. 
  In these pages, they dive into what they call the "Big 5"--the most commonly held self-destructive thoughts--revealing what they are, why they happen, and how you can overcome them. You'll be equipped to:Let go of false guilt and discover the road to graceCure your disease to please and cultivate authentic relationshipsExtinguish self-doubt and rekindle your confidencePut pride in its place and embrace humilityQuit questioning your personal value and receive God's gift of love 
    
  Smith brings the sermon. Parrott brings the science. Together, they're dedicated to helping you retrain your brain and refresh your spirit. 
  Assessments and visuals can be found in the audiobook companion PDF download.

  Ver libro

• 

  Unraveling Habits - An...

  MAX EDITORIAL

  • 0
  • 0
  • 0

  Presentation of the objectives of the book and the proposal to offer an alternative perspective to "The Power of Habit."Welcome to the book "Unveiling Habits: An Alternative Approach to The Power of Habit Book." In this work, we embark on a journey of exploring and questioning traditional theories about habits, presenting an alternative perspective to that proposed by the author Charles Duhigg in his acclaimed book.Since the publication of "The Power of Habit," many readers have been inspired by Duhigg's ideas about how habits shape our lives and how we can transform them to achieve success and happiness. However, while we recognize the merit of your contributions, we also believe that it is essential to question and deepen the understanding of the complex mechanisms that govern our automatic behaviors.Our approach is not simply to challenge Duhigg's work for contesting. On the contrary, we seek to expand knowledge on the subject of habits and to provide readers with a more complete and refined view of how they are formed, how they are maintained and how they can be modified.Our goal is to go beyond the simplistic idea that all habits follow a pattern of trigger-routine-reward, highlighting that habits are much more complex than this formula. We will investigate the influence of the social and cultural context on the formation of habits, as well as the importance of self-awareness for the change of entrenched behaviours.As we dive into this journey, we will seek support in recent research on neuroscience, behavioral psychology and other relevant disciplines. We will be looking for a deeper understanding of the brain connections that support habits, as well as identifying effective strategies for the adoption and maintenance of positive habits.Throughout the next chapters, we invite you to reflect with us and question the established premises without fear of exploring new horizons. Our intention is to offer a complementary rather than competitive approach to Duhigg's work, providing readers with a comprehensive and grounded view of the habits that govern our lives.We hope that, at the end of this journey, you will feel empowered to understand better the mechanics of habits and to make conscious choices that lead you to a healthier, more productive and satisfying life. Accompany us in discovering the nuances and secrets behind habits, and together we will unravel the power that they really exercise in our lives.

  Ver libro