Other books that might interest you

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  The Child's Book of American...

  Mary Stoyell Stimpson

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  In every country there have been certain men and women whose busy lives have made the world better or wiser. The names of such are heard so often that every child should know a few facts about them. It is hoped the very short stories told here may make boys and girls eager to learn more about these famous people. (from the Forward of the text)

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  Honorable Business - A Framework...

  James R. Otteson

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  Business has a bad name for many people. It is easy to point to unethical and damaging behavior by companies. And it may seem straightforward to blame either individuals or, more generally, ruthless markets and amoral commercial society.In Honorable Business, James R. Otteson argues that business activity can be valuable in itself. Done correctly, honorable business can enable flourishing for individuals and prosperity for society.Otteson connects honorable business with the political, economic, and cultural institutions that contribute to a just and humane society. He builds on Aristotle's conception of human beings as purposive creatures who are capable of constructing a plan for their lives that gives them a chance of achieving the highest good for humanity, focusing on autonomy and accountability, as well as good moral judgment. This good judgment can enable us to answer the why of what we do, not just the how. Otteson offers a pragmatic Code of Business Ethics, linked to a specific conception of professionalism, and defends this Code on the basis of a moral mandate to use one's limited resources of time, talent, and treasure to provide value for oneself only by simultaneously providing value to others. The result is well-articulated parameters within which business can be an acceptable—perhaps even praiseworthy—activity.

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  Marketing Study Cases for People...

  Marcelo Gameiro

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  This book is made for people who love to learn from stories. Each chapter is a small study case of about 2000 words that will tell the story of a company or a person who did thrive in the world of business and marketing to make his mark in the world. Those stories may inspire you and will give you insights into business and marketing concepts that you may learn in business or marketing courses. 
    
  Also to learn in such a way, by reading stories like this, is very entertaining and pleasurable, you may even read this book just for entertaining purposes and by the end of the book, you did learn a lot of concepts without even noticing it, while enhancing your knowledge about famous brands, companies, and people. 
  If you were learning the English language, a good exercise is to read in English every day and test your reading comprehension. Every chapter is designed to be a small chunk of information that can be digested very easily while learning concepts and words that can be tested by the questionary at the end of every chapter (with the answer by the end of the book). 
    
  If you were teaching marking this can be a very good source of cases that can be discussed in class with your students, fostering learning and interesting conversations about the topic at hand 
    
  Some people just like good reading to pass their time, and this book can be it, and because some of the cases are the story of a life time of person or company, some folks will like to read or listen many times over (disponible in Audible too). 
    
  ● 15 study cases 
  ● 10 questions with answers by the end of every chapter 
  ● Excellent for building up vocabulary 
  ● Good for training in information retention for students 
  ● Very entertaining and pleasurable to read

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  Small Business Big Pressure - A...

  Darryl W. Lyons

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  Small Business Big Pressure is the only book written by a small business owner for the small business owner that truly addresses the unique pressures faced daily by small business owners. Darryl is an entrepreneur, from a family of entrepreneurs, who has spent years advising entrepreneurs and small business owners. In Small Business Big Pressure, his unique perspective is evident.

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  Expert Copywriting Bundle: 2 in...

  Keila Porter, Jenifer Hedress

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  Expert Copywriting Bundle: 2 in 1 Bundle, The Copywriter and Copywriting SecretsMore and more companies are realizing the value of good copywriting and its benefits for their business. Communicating with customers is an important part of any marketing strategy and this is where effective copywriting comes into play. Copywriting is writing the text for the purpose of advertising or marketing products and services. Research shows that content marketing costs 62% less than traditional marketing strategies while still generating three times more leads. And great copywriting increases not only the quantity but the quality of leads as well.If you have a flair for writing, you can definitely earn a good income as a copywriter. You can even build a business around it. Businesses are hiring copywriters nowadays not just for their grammar skills but because copywriters can write copies that could showcase their brand well and can leave a lasting impact on their customers that would make them come back for more.  This bundle will teach you all the essential information on the art of copywriting. You will learn what goes on behind the entire process of copywriting. You will learn the skills of how to write compelling and inviting copies that will entice your readers to buy. You will discover different copywriting techniques and styles that you can use for different copywriting projects you might encounter.This two-in-one bundle includes the following audiobooks:1. The Copywriter: The Ultimate Guide to Copywriting Success, Learn the Tips and Proven Techniques on How to Master the Art of Copywriting2. Copywriting Secrets: The Essential Guide for Successful Copywriting, Get a Step-by-Step Guide on How To Be More Influential at CopywritingGet your copy of Advertising Hacks 2 in 1 Bundle today!

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  Emotional Intelligence - How to...

  Philip Morra

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  Emotional intelligence is a term or concept popularized by researchers in the 1990s. This concept differs from general intelligence. 
  Emotional intelligence is the ability to understand and manage your own emotions. People who possess this trait also have the ability to understand and influence the emotions and behavior of others. 
  And with this understanding, some are able to enjoy greater success in life. 
  Five elements define emotional intelligence. These components include:Self-awareness: Self-awareness is being conscious of your own feelings and motives. Emotionally intelligent people often demonstrate a high level of self-awareness. You know how your emotions affect yourself and others, and you don’t allow your emotions to control you.Self-regulation: People with the ability to self-regulate don’t make impulsive decisions. You pause and think about the consequences of an action before proceeding.Motivation_ People with emotional intelligence are productive and driven. You think about the big picture and assess how your actions will contribute to long-term success.Empathy: Emotionally intelligent people are less likely to be self-centered. Instead, you empathize with others and your situations. You tend to be a good listener, slow to judge, and understanding of the needs and wants of others. For this reason, an emotionally intelligent person is often seen as a loyal, compassionate friend.Social skills: It’s easier for you to collaborate and work in teams. You tend to be an excellent leader because of your strong communication skills and ability to manage relationships. 
  Some people are born with the gift of emotional intelligence, but others have to learn it. Either way, the ability to know yourself and understand the emotions of others can have a positive impact on your relationships and help you succeed in every area of life.

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