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Publisher: Thomas Nelson
Why are the Dallas Cowboys, once revered as "America's Team," now so often reviled and the subject of controversy? The Law of Magnetism makes it clear.
The first biography of the massively popular author of Exodus and Trinity, who “was as feisty as any of his fictional creations” (Publishers Weekly). As the #1 New York Times–bestselling author of Exodus, Mila 18, QB VII, and Trinity, Leon Uris blazed a path to celebrity with books that readers couldn’t put down. Uris’s thirteen novels sold millions of copies, appeared in fifty languages, and were adapted into equally successful movies and TV miniseries. Few writers equaled his fame in the mid-twentieth century. His success fueled the rise of mass-market paperbacks, movie tie-ins, and author tours. Beloved by the public, Uris was, not surprisingly, dismissed by literary critics. Until now, his own life—as full of drama as his fiction—has never been the subject of a book. Now Ira Nadel traces Uris from his disruptive youth to his life-changing experiences as a marine in World War II. These experiences, coupled with Uris’s embrace of his Judaism and desire to write, led to his unprecedented success and the lavish excesses of a career as a best-selling author. Nadel reveals that Uris lived the adventures he described, including his war experiences in the Pacific (Battle Cry), life-threatening travels in Israel (Exodus), visit to Communist Poland (Mila 18), libel trial in Britain (QB VII), and dangerous sojourn in fractious Northern Ireland and the Irish Republic (Trinity). Nadel also demonstrates that Uris’s talent for writing action-packed yet thoroughly researched novels meshed perfectly with the public’s desire to revisit and understand the tumultuous events of recent history—making him far more popular (and wealthier) than more literary authors—while paving the way for future blockbuster writers such as Irving Wallace and Tom Clancy.Show book
The classic work on how media affects us by the man who helped create the most famous political ad in television history. Tony Schwartz drew on his unparalleled experience in the communications industry to give us The Responsive Chord, an engaging read and one of the seminal books on media. Famed for his “Daisy” campaign ad and a pioneering anti-tobacco PSA, Schwartz came to understand that most advertisers, politicians, and educators?in fact, almost all of us?use a model of communication long outmoded by the coming of electronic media: a model which has made us blind to many of the inner workings of modern communication. In The Responsive Chord, he puts forth the resonance principle—that the meaning of an ad (or any other piece of communication) is not present in the ad itself but rather in how the ad relates to the vast array of knowledge and associations already held in the mind of the viewer, both factual and emotional. Thus, audience members do not merely digest a message; they are an essential force in creating it. Schwartz guides us through the many fascinating consequences. The implications for anyone looking to impart a message or influence decisions are enormous. With so many people now getting their information through social media and “fake news” sites, it is crucial that we understand the strong forces by which these outlets act upon us and, yes, manipulate our ideas and actions. The Responsive Chord reveals these forces in a compelling, revealing read. “I read The Responsive Chord as a freshman in college and it affected everything I've ever made since. Its message is practical and deep. I'd recommend it to anyone.”?Ira Glass, creator and host of NPR's This American Life “Maybe reading this book will prepare us to think more critically about the way social media is used on, and against, us today.”?Douglas Rushkoff, author, Program or Be ProgrammedShow book
The methods and techniques shared in this book have been used to help members of The Alternative Board (TAB) since 1990 when I started TAB. Since that time over 25,000 business owner members have benefitted from the TAB system, which is currently operating in over 20 countries. Based upon what we have experienced, it is undeni- able that business owners universally face the same kinds of challenges in their businesses and their lives. We’ve also learned a lot about the tools and processes business owners, executives and other managers should apply to lead their organizations to make them more successful. TAB’s international community of Facilitator/Coaches have made a positive impact on the TAB business owners and their businesses around the world. Helping business owners run their businesses better also provides a positive impact on their employees, the family members of the business owners and their communities.Show book
“An instruction manual for developing your personal brand and then leveraging that brand to command your career” by the New York Times bestselling author (New York Post). From Dan Schawbel, Managing Partner of Millennial Branding, LLC, and the man the New York Times calls a “personal branding guru,” comes a guide detailing how to survive the modern job hunt and thrive in the digital age. Packed with expert insights and concrete, step-by-step instructions to create and maintain one’s personal brand, Me 2.0 shows potential job-hunters how to use digital media and social networks to find job opportunities and careers based on their passion and experience. For those on the edge of starting their career or trying to catch up fast, Me 2.0 offers practical, straightforward advice for driven jobseekers looking for an edge in a fast-paced work environment. “A comprehensive guide for leveraging the big three social media features: LinkedIn, Facebook and Twitter . . . This is a must-read for those who want to create a powerful persona that truly separates them from the competition amidst the war for talent.”—The Washington Post, “Summer Reading List for Business Leaders” “An easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card.”—Entrepreneur “Contains practical ways of harnessing online tools to professional advantage.”—Financial Times “You can read it cover to cover for a comprehensive guide to branding in this social media age or you can simply access the section you need in the moment.”—FoxBusiness.comShow book
Justin Breen considers himself a results guy; he’s great at making things happen, but not so great at generating awesome ideas. But that hasn’t stopped him from creating an epic business and life!What Breen lacks in idea generation, he makes up for in his ability to recognize when an amazing idea is presented to him. The concepts that rule his life and success evolved from conversations with innovators.Learn the thirty transformational ideas Breen has gathered from some of the world’s top business leaders. Each idea’s chapter concludes with simplified takeaways to help you think and take action to incorporate them into your own business and life.The author of international bestseller Epic Business is back with Epic Life. This sequel details how the ideas within led Breen to create and build two successful global companies—all while spending more time with his friends and family.Start your journey to creating your epic life today!Show book
Between the extremes of passive and aggressive styles is an effective, winning management approach—the assertive style. Assertive doesn't mean overbearing, pushy, or autocratic. It's a valuable, balanced approach that assures you'll handle people, get things done, and communicate—all in the same level-headed, confident manner. Understand the three styles of management. Specify what you need, when you need it, and the quality you receive. Motivate others to perform as expected. Learn the skills that guarantee you'll leap the hurdles you face everyday, earn more respect at work, and feel better about your role as leader. Learn how to understand the three styles of managing; specify what you need, when you need it, and set quality standards; motivate others to perform as expected; master the four "R's" of assertion; prepare for conflict and never be caught off guard again; negotiate conflict in the workplace; and communicate assertively and effectively.Show book
