Other books that might interest you

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  Built by enterprise - unlocking...

  Dr Peter Bamkole

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  Built by Enterprise is the culmination of a 20-year journey that brings to light the remarkable growth and impact of the Enterprise Development Centre, Pan-Atlantic University on SMEs in Nigeria and beyond. The author uses dynamic storytelling, insightful case studies and visual maps to create this masterpiece which effortlessly awakens the entrepreneurial giant in its readers. The book is not just about EDC; it is a testament to the power of entrepreneurship and collaboration in driving social and economic change. Beyond capturing the essence of EDC’s transformative journey, it serves as a beacon of guidance and motivation for those who aspire to build and contribute to thriving entrepreneurial communities.

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  The Spotify Play - How CEO and...

  Sven Carlsson, Jonas Leijonhufvud

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  Steve Jobs tried to stop this moment from ever happening. Google and Microsoft made bids to preempt it. The music industry blocked it time and again. Yet, on a summer's eve in 2011, the whiz kid CEO of a Swedish start-up celebrated his company's US launch.In the midst of the Apple-Android tech war and a music label crusade against piracy and illegal downloading, Spotify redrew the battle lines, sent shockwaves through Silicon Valley, and got the hardline executives at Universal, Sony, and Warner to sign with its "free-mium" platform.In The Spotify Play, Swedish investigative tech journalists Sven Carlsson and Jonas Leijonhufvud, who covered the company from its inception, draw upon hundreds of interviews, previously untapped sources, and in-depth reporting on figures like Mark Zuckerberg, Sean Parker, Steve Jobs, Taylor Swift, Jay-Z, Pony Ma Huateng, and Jimmy Iovine. They have captured the riveting David vs. Goliath story of a disruptive innovator who played the industry giants in a quest to revolutionize the consumption of sound, building today's largest online source of audio, with more than 50 million songs, one million-plus podcasts, and over 300 million users.

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  Creative Selection - Inside...

  Ken Kocienda

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  An insider's account of Apple's creative process during the golden years of Steve Jobs. 
  Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era—the Golden Age of Apple. 
  Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies. 
  Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation—inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy—and uses these as a lens through which to understand productive work culture. 
  An insider's tale of creativity and innovation at Apple, Creative Selection shows listeners how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

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  Braam van Huyssteen - Mind Your...

  Theo Vorster

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  Advice from South Africa's top business leader, Braam van Huyssteen. Part of an ebook short series extracted from Theo Vorster's Mind your Business. The inspiring success story of Braam van Huyssteen, founder and chief executive of Tekkie Town. Theo Vorster is a co-founder and chief executive of Galileo Capital. He is a regular market commentator on RSG's Geldsake programme and a weekly guest on kykNET's breakfast programme Dagbreek.

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  Bigger Than This - How to Turn...

  Fabian Geyrhalter

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  What do brands like Planet Fitness, Everlane, and Bombas all have in common? They're capturing peoples' emotions and winning customers' hearts. And they are based on commodity products or services. 
   
  Following the success of his best-selling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand creation. Bigger Than This challenges companies - from startups to Fortune 100s - to (re)discover their spark and connect with today's consumers on a deeper level. 
   
  In Bigger Than This, Geyrhalter analyzes brands that are based on commodity products - watches, socks, shoes, fish - yet they quickly turn into beloved brands. He emphasizes the importance of storytelling, encouraging brands to embrace eight simple traits these brands showcase and offers specific, actionable commandments that any brand can implement - story, belief, cause, heritage, delight, transparency, solidarity, and individuality. Instead of playing "dress-up" he wants businesses to uncover the roots of their ventures and share honest, empathetic stories that resonate with consumers, creating a loyal following that leads to strong, successful brands. 
   
  Delightfully concise and refreshing, Geyrhalter draws on his personal experience of having helped shape over 60 brands, and intentionally (and noticeably) steps away from marketing fluff and business lingo that often clouds the integrity of marketing books.

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  Disrupters - Success Strategies...

  Dr. Patti Fletcher, Lisa Ling

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  Disrupters shows what different women in business have done to reach success as they define it. From board members to CEOs to freelancers, the business world is stacked against women because they follow the unspoken rules of business culture made long before women entered the workforce.Tech executive, board member, and angel investor Dr. Patti Fletcher recognizes those rules and then showcases the women who have found success by breaking them. With exciting insights and uplifting stories, Disrupters demystifies what it takes to go where so few have gone before by:Exploring the mindsets that help or hinder success against all oddsDiscovering the right time to begin the journey to a role that feels too big and too hard to obtainLearning the habits, tactics, and relationships that separate those who succeed from those who do notBuilding a personal board of directors that will catapult you to the professional boardroomRevealing what it means to achieve your own version of success with case studies and interviews with women of diverse races, ages, backgrounds, and industries

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