William Arruda
William Arruda A citizen of the world with boundless energy and a genuine passion for human potential, William Arruda is a personal branding pioneer, bestselling author, and public speaker. He is credited with turning the concept of personal branding into a global industry, and his leadership in the field has inspired thousands of coaches to become personal branding strategists. His company, Reach, is the global leader, with consultants in 31 countries and 20% of the Fortune 100 as clients....