Tony Schwartz
Tony Schwartz (1923-2008) was a media theorist, audio documentarian and advertising creator. Considered a guru of the newly emerging "electronic media" by Marshall McLuhan, Schwartz ushered in a new age of media study in the 1970's. His works anticipated the end of the print-based media age, and pointed to a new electronic age of mass media. Known as the "wizard of sound," he is perhaps best known for creating the most talked about political commercial in television history: the "Daisy" ad...
