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  From Big Data to Big Profits -...

  Russell Walker

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  In From Big Data to Big Profits, Russell Walker investigates the use of Big Data to stimulate innovations in operational effectiveness and business growth. Walker examines the nature of Big Data and how businesses can use it to create new monetization opportunities. Using case studies of Apple, Netflix, Google, LinkedIn, Zillow, Amazon, and other leaders in the use of Big Data, Walker explores how digital platforms such as mobile apps and social networks are changing the nature of customer interactions and the way Big Data is created and used by companies. Such changes, as Walker points out, will require careful consideration of legal and unspoken business practices as they affect consumer privacy. Companies looking to develop a Big Data strategy will find great value in the SIGMA framework, which he has developed to assess companies for Big Data readiness and provide direction on the steps necessary to get the most from Big Data. 
   
   
   
  Rigorous and meticulous, From Big Data to Big Profits is a valuable resource for students, researchers, and professionals with an interest in Big Data, digital platforms, and analytics.

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  Hacking for Beginners -...

  Ross Menzies

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  NEW 2022 UPDATE! THE NEW EDITION INCLUDES ALL OF THE READERS' SUGGESTIONS.  
    
  The books have been appropriately updated, edited, and proofread, and new information has been added. 
  This Guide will spend some time looking at the realm of hacking and some of the fantastic skills that come with this sort of procedure. Whether you are an unethical or ethical hacker, you will employ many of the same tactics. This manual will go over them in more depth along the way, quickly transforming you from a beginner to a specialist.  
    
  In this Guide, we will look at a variety of hacking subjects, including: 
   The fundamentals of hacking and some of the advantages of knowing how to apply this programming style.The many sorts of hackers, why they are significant, and how they vary from one another.How to use your penetration test.The significance of strong passwords and how a skilled hacker would try to crack them.A look at how to hack into any company's website that does not have enough protection in place.Some of the actions you may take to guarantee that your network remains safe and secure in the face of any threats.  
  And Much More!... 
    
  Are you ready to learn more about hacking and what it may do to your personal or corporate network's safety and security? 
    
  Scroll to the top of the page and click the "Buy Now" button. 
   

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  Life Between the Tides

  Adam Nicolson

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  Inside each rockpool, tucked into one of the infinite crevices of the tidal coastline, lies a rippling, silent, unknowable universe. Below the stillness of the surface course different currents of endless motion—the ebb and flow of the tide, the steady forward propulsion of the passage of time, and the tiny lifetimes of its creatures, all of which coalesce into the grand narrative of evolution. 
   
   
   
  In Life Between the Tides, Adam Nicolson investigates one of the most revelatory habitats on earth. Under his microscope, we see a prawn's head become a medieval helmet and a group of "winkles" transform a Dickensian social scene, with mollusks munching on Stilton and glancing at their pocket watches. Or, rather, is a winkle more like Achilles, an ancient hero, throwing himself toward death for the sake of glory? For Nicolson, the world of the rockpools is infinite and as intricate as our own. 
   
   
   
  As Nicolson journeys between the tides, both in the pools he builds along the coast of Scotland and through the timeline of scientific discovery, he is accompanied by great thinkers. We meet Virginia Woolf and her Waves; a young T. S. Eliot peering into his own rockpool in Massachusetts. And, of course, scientists populate the pages; not only their discoveries, but also their doubts and errors, their moments of quiet observation and their realizations.

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  Why Whales Sing

  Eduardo Mercado III

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  With breathtaking complexity and haunting beauty, the songs of whales have long fascinated scientists. Whales are the only mammals that can sing continuously for ten hours or more, changing the unique songs they sing every year. In Why Whales Sing, bioacoustician and cognitive scientist Eduardo Mercado transforms our understanding of these enigmatic sounds and proposes a groundbreaking theory that challenges decades of established science. 
   
  Fifty years of field research have led most scientists to conclude that humpback whales sing for the same reason that birds do: to advertise their sexual fitness. But if whale songs are nothing more than tools of attraction, why do whales sing even when they're alone? In light of modern advances in neuroscience and ocean acoustics, Mercado reaches the surprising conclusion that whales may not actually be "singing," but rather engaging in an activity more commonly associated with dolphins and bats—echolocating—which enables them to see their world with sound.  
   
  Sophisticated, long-range sonar can enable whales to perceive their vast underwater worlds in unimaginable ways. From the military origins of whale song recordings to the persistent mysteries of cetacean communication, this book displays the wonder of whales and reshapes how we view their intelligence, behavior, and acoustic mastery.

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  Cultivated Cuisine - The Future...

  Gordon Rayner

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  Dive into the Future of Feasting: Where Science Meets Your Dinner Plate 
   
  Prepare to be transported to a future where dinner grows in a lab, not a field. "Cultivated Cuisine: The Future of Lab-Grown Meat" offers a cutting-edge exploration of the revolutionary world of cellular agriculture. Attention: The book takes a thrilling plunge into the complexities of lab-grown meat, examining its scientific origins, environmental implications, and potential to redefine our food system. 
  Author Gordon Rayner, a biologist by education and agribusiness professional by experience, unravels this innovative food technology with dexterity and wit. He skillfully bridges the divide between hard science and accessible storytelling, offering a comprehensive guide that enlightens as much as it entertains. 
   
  Imagine a world where the burger on your plate is just as juicy and flavorful as the one from your favorite barbecue joint but without the associated environmental or ethical concerns. That's the promise of cultured meat that Rayner interrogates from every angle. 
   
  Whether you're a food enthusiast curious about sustainable trends, a science geek hungry for innovative topics, or a concerned citizen seeking balanced information on the future of food, this book is a must-read. Feast on a hearty serving of knowledge – sink your teeth into "Cultivated Cuisine: The Future of Lab-Grown Meat" today!

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  Lest We Forget - A Doctor’s...

  Kwan Kew Lai

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  In 2014 after fighting through yards of bureaucratic red tape, leaving her family, and putting her own health at risk in order to help suffering strangers, Kwan Kew Lai finally arrived in Africa to volunteer as an infectious disease specialist in the heart of the largest Ebola outbreak in history. What she found was not only blistering heat, inhospitable working conditions, and deadly, unrelenting illness, but hope, resilience, and incredible courage. 
   
   
   
  Lest We Forget chronicles the harrowing and inspiring time spent serving on the front lines of the ongoing Ebola outbreak—the complicated Personal Protective Equipment, the chlorine-scented air, the tropical heat, and the heartbreaking difficulties of treating patients she could not touch. Dr. Lai interweaves original diary entries to create a gripping narrative about life, death, and human relationships that will leave no listener unmoved. 
   
   
   
  Lest We Forget exposes the raw brutality of Ebola, as well as the chaotic nature of the undersupplied and understaffed health infrastructure in the developing world. At once a memoir of triumphs and failures and a memorial, this book will ensure that the victims of Ebola and the fighters who sought to heal them will not be forgotten.

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