The Illusion Of Seamless Adoption - Navigating Disillusionment In The Technology's Life Cycle
Publishing Cambridge Review
Verlag: Cambridge Review Publishing
Beschreibung
THE ILLUSION OF SEAMLESS ADOPTION NAVIGATING DISILLUSIONMENT IN THE TECHNOLOGY'S LIFE CYCLE (MARKETING & GROWTH) WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING ABOUT THIS BOOK This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available. CONTENT: The Siren's Lure: High-Tech Marketing's Initial Illusion Mapping The Terrain: Understanding The Technology Adoption Life Cycle First Cracks: The Stalling Of Early Market Enthusiasm The Great Divide: Discovering The Chasm The Visionary Drive: Early Adopters And Strategic Breakthroughs The Pragmatic Pull: Early Majority And Incremental Progress Bodies In The Chasm: Real-World Failures And Their Lessons The D-Day Analogy: Aggression And Focus For Mainstream Entry Targeting The Attack: Selecting The Niche Market Beachhead Assembling The Force: The Whole Product Imperative Partners And Allies: Building The Whole Product Ecosystem Defining The Battle: Positioning Against The Competition Launching The Invasion: Distribution And Pricing Strategies Leaving The Chasm Behind: From Pioneers To Settlers And Sustained Growth The New Frontier: The Four Gears Model For Digital Consumer Adoption
