Qatar communication Strategies

Zakhour Dr. Salim, Karam Dr. Nadine Mounzer

Verlag: Hamad Bin Khalifa University Press

Beschreibung

An insightful examination of the various communication
strategies that Qatar has undertaken in recent times to enhance
its brand image and engage in practices of nation-branding.
Through analysis of contextual examples, this book explores
the role of reputation, identity, and image in shaping Qatari
domestic politics, along with its foreign policies.
The book explains advances in relevant technologies including
Artificial Intelligence, as well as best communication practices
learned from the private sector. The authors relate in detail
how Qatar invented, re-invented, and solidified its image, and
the benefits emerging from Qatar’s communication strategies
on a domestic and global level.

Verfügbar seit: 13.11.2022.

Handel & Wirtschaft

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