D'autres livres qui pourraient vous intéresser

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  Conversations Worth Having -...

  David L. Cooperrider, Jacqueline...

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  Conversations can be critical and destructive, or they can be affirmative and energizing. This book shows how to guarantee your conversations will help people, organizations, and communities flourish. 
   
  We all know that conversations influence us. But we rarely stop to think about how much impact they have on our well-being and our ability to thrive. This book shows how Appreciative Inquiry (AI)--one of the most widely used new approaches for fostering positive change for individuals, groups, organizations, and communities--can help everyone communicate better and flourish in all areas of their lives. Stavros and Torres spell out 2 practices and 5 principles to create great conversations. Each chapter is built around real-life stories of people using AI practices and principles to transform their conversations and their organizations.

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  Unforgettable Presence - Get...

  Lorraine K. Lee

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  Selected as a Next Big Idea Club Must Read 
   
   
   
  Are you an ambitious hard worker and high-achiever—but feeling stuck, unseen, and struggling to move up in your career? 
   
   
   
  Being great at your job isn't enough anymore. In today's competitive workplace, ambitious professionals need to master both how and where they show up if they want to stand out and be recognized. 
   
   
   
  Drawing from research-backed principles, personal anecdotes, and insights from interviews with dozens of industry leaders, Unforgettable Presence teaches you how to master virtual presence using proven frameworks for standing out in today's workplace; deliver impactful presentations with confidence and authority; develop executive presence at any career stage; leverage LinkedIn to stay top-of-mind and be recognized for your expertise; transform your team's presence and impact as a leader; give and receive feedback that inspires change; and lead meetings that your teammates don't dread. 
   
   
   
  Whether you're an introvert seeking greater visibility or a leader looking to amplify your team's impact, Unforgettable Presence provides the proven frameworks and practices to ensure you're remembered for all the right reasons. 
   
   
   
  This audiobook includes a bonus afterword not included in the print edition.

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  One Day I'll Work for Myself -...

  Benjamin C. Waterhouse

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  What makes the dream of self-employment so alluring, so pervasive in today's world? Benjamin C. Waterhouse offers a provocative argument: the modern cult of the hustle is a direct consequence of economic failures—bad jobs, stagnant wages, and inequality—since the 1970s. With original research, Waterhouse traces a new narrative history of business in America, populated with vivid characters—from the activists, academics, and work-from-home gurus who hailed business ownership as our economic salvation to the upstarts who took the plunge. Some flourish; some squeak by. Some fail. 
   
   
   
  As Waterhouse shows, the go-it-alone movement that began in the 1970s laid the political and cultural groundwork for today's gig economy and its ethos: everyone should be their own boss. While some people find success in that world, countless others are left bouncing from gig to gig—exploited, underpaid, or conned by get-rich-quick scams. And our politics doesn't know how to respond. 
   
   
   
  Accessible, fast-paced, and eye-opening, One Day I'll Work for Myself offers a fresh, insightful cultural history of the US economy from the perspective of the people within it, asking urgent questions about why we're clinging to old strategies for progress—and at what cost.

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  Desi Disruptors - Timeless...

  Vispy Doctor, Vikrant Pande

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  'A masterclass in Indian brand-building - how iconic brands didn't just find markets, they created them. A must-read for every founder, marketer and business leader.' 
  - Kunal Bahl, Co-founder, Snapdeal and Titan Capital 
  'Meticulously researched and packed with insight - a great read that should inspire more Indian entrepreneurs to become desi disruptors.' 
  - Ambi Parameswaran, Independent Brand Coach, Advertising Veteran, Bestselling Author 
  'A powerful tribute to brands that dared to dream differently - both inspiring and immensely relevant to India's evolving entrepreneurial story.' 
  - P.C. Musthafa, Founder, iD Fresh Food 
   
  What makes a balm feel like a mother's touch? 
  How did a packet of noodles become India's comfort food? 
  How did a brand name become synonymous with a cure for a cold? 
  And why do some brands create categories while others merely compete? 
  Desi Disruptors is not a book about marketing jargon, boardroom presentations or boring management classroom lessons. This is a lively, insight-driven account of how some of India's most iconic brands-Vicks, Maggi, Whisper, Frooti, Tanishq, Jockey, Thums Up, Lenskart, and more - rewired consumer behaviour and created entire markets just by gauging what people felt and needed even before they themselves knew it. 
  Whisper didn't just sell sanitary pads but broke a cultural taboo around menstruation; Big Bazaar elevated the kirana store model to another level; Frooti converted our obsession with mangoes into an irresistible thirst-quencher; Jockey pulled innerwear out of closed cupboards and into everyday conversation; and Tanishq made buying gold accessible and cool for the younger Indian. The stories of these great brands demonstrate that true pioneers don't chase trends; they create them. 
  Packed with behind-the-scenes anecdotes and surprising insights, Desi Disruptors: Timeless Lessons from Iconic Indian Brands, blends sharp storytelling with decades of on-ground market research to reveal strategies that speak to the psychology of the Indian consumer. Because, often, in India, the brands that win aren't the loudest -they're the ones that understand us best.

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  How to Create a Personal Brand...

  Humphrey Snyder

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  Branding is an important part of growing any enterprise, be it a personality or a business. 
  To do this, content creation and marketing is a key element for this to work effectively and since there’s a growing mistrust of corporate businesses and politicians who are constitutional authority figures. 
  Branding, be it personal or corporate normally costs a lot of money to achieve not to mention resources and time. 
  Here’s what you can expect: What is a personal brand and why you need one.Explain places to build a brand online with a small budget.The tools YouTube provides through its video streaming and SEO platform.Various options Facebook outlays with respect to its vast audience, the large community andits advertising campaigns, managers and offers.Fully spreads out the usefulness of a website in the creation of a personal brand and how theexistence and consistency of a blog sets the brand to have a significance in the vast ocean ofcontent called the internet.And much, much more!

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  Lean Manufacturing Explained

  Can Akdeniz, Introbooks Team

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  Lean manufacturing methodology provides a standard for operational excellence. Lean strategy enables you to change for the better, ensuring your processes are as streamlined as possible and costs are kept to a minimum, while quality and speed of production are maintained. Lean Manufacturing Explained will consider how lean principles can be applied specifically in relation to the manufacturing industry. It is in manufacture that the lean methodology has its roots with the central tenets first developed by automotive industry giants Toyota and Ford. Manufacture is also the arena of business in which lean methodologies are most widely incorporated and well established.

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