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  The Psychology of Trading -...

  Brett N. Steenbarger

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  "The one, only, and by far the best book synthesizing psychology and investing. In addition to providing modern, scientific knowledge about psychology, this book provides a mirror into the mind and wide breadth of knowledge of one of the leading practitioners of brief and effectual cures. Will help to cure your trading and your life." —Victor Niederhoffer, Chief Speculator, Manchester Investments, Author of The Education of a Speculator and Practical Speculation 
   
  "How refreshing! A book that rises above the old NLP model of the 80's and provides insights on how our relationship with the market is indeed a very personal one. Not only has Steenbarger provided some fantastic tools for the trader to transform his mindset, but he has contributed unique trading ideas as well. Brilliant!" —Linda Raschke, President, LBRGroup, Inc. 
  "'Investigate, before you invest' was for many years the slogan of the New York Stock Exchange. I always thought a better one would be, 'Investigate YOURSELF, before you invest.' The Psychology of Trading should help you increase your annual investment rate of return. Mandatory reading for anyone intending to earn a livelihood through trading." —Yale Hirsch, The Hirsch Organization Inc., Editor of The Stock Trader's Almanac 
   
  "This highly readable, highly educational, and highly entertaining book will teach you as much about yourself as about trading. It's Oliver Sacks meets Mr. Market-extraordinary tales of ordinary professionals and individuals with investment disorders, and how they successfully overcame them. It is a must-read both for private investors who have been shell-shocked in the bear market and want to learn how to start again, as well as for pros who seek an extra edge from extra inner knowledge. Steenbarger's personal voyage into the mind of the market is destined to become a classic." —Jon Markman, Managing Editor of CNBC on MSN Money, Author of Online Investing and Swing Trading 
  "Dr. Steenbarger's fascinating, highly readable blend of practical insights from his dual careers as a brilliant psychologist and trader will benefit every investor; knowing oneself is as important as knowing the market." —Laurel Kenner, CNBC.com Columnist, Author of Practical Speculation 
   
  This audiobook is expertly read by Todd Belcher, with audio engineering by Stuart Wise. It was produced and published by Echo Point Books & Media, LLC, an independent bookseller in Brattleboro, Vermont.

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  Wealth Wired Differently - 7...

  Chad Willardson

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  Don't settle for financial advice from someone who hasn't walked in your shoes. 
  The difference between you—an entrepreneur—and the average financial advisory client is massive. You don’t color within the lines. You don’t like being told what you can and can’t do. Most of the “rules of thumb” don’t mean much to you because you’d rather create your own path than follow the traditional path that everyone is on. You prefer to think about what’s possible rather than what limits and restrictions are in place. The word “retirement” probably makes you cringe. You don’t even remember a regular 9-to-5 or what it feels like when you can just go home and completely forget about work for the night or the weekend. You chose a different life…and all of the burdens, stresses, and opportunities that come with it. Most people don’t relate to your lifestyle as an entrepreneur and don’t understand why you think and work the way you do. 
  In Wealth Wired Differently, seasoned entrepreneur, bestselling author, and financial expert Chad Willardson clearly explains the advantages you miss out on when taking financial advice from non-entrepreneurs. Drawing from his own entrepreneurial experience and nearly 25 years of counseling entrepreneurs, Willardson reveals the power of the 7 advantages of working with an entrepreneurial advisor. 
  As much as you know, you need experts in your corner when you don’t feel understood or in alignment with your financial team; that friction will hold you back and limit what’s possible. Wealth Wired Differently is here to help you solve that problem and get back to what you do best: thinking big, exploring possibilities, and creating maximum impact for the people you and your business serve.

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  The 15-Minute City - A Solution...

  Carlos Moreno, Martha Thorne,...

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  In The 15-Minute City: A Solution to Saving Our Time and Our Planet, Carlos Moreno delivers an exciting and insightful discussion of the deceptively simple and revolutionary idea that everyday destinations like schools, stores, and offices should only be a short walk or bike ride away from home. 
   
   
   
  This book tells the story of an idea that spread from city to city, describing a new way of looking at living that addresses many of the most intractable challenges of our time. Hundreds of mayors worldwide have already embraced the concept as a way to help recover from the pandemic, and the idea continues to gain speed. You'll learn why more and more cities are planning to make cars far less necessary for contemporary city-dwellers and how they're planning to achieve that goal. You'll also find strategies for cities to recover and adapt to benefit residents, saving them precious time; techniques to change the habits of automobile-dependent city residents and maximize social benefits of living in a human-centric city; and scientifically developed, research-backed solutions for enduring urban issues. 
   
   
   
  An essential, timely resource, The 15-Minute City will prove invaluable to anyone with an interest in innovative approaches to challenging urban issues that have bedeviled policy makers and city residents since the invention of the car.

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  Cashvertising Online - How to...

  Drew Eric Whitman

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  The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising.  Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line. Most books discussing online ads teach things like: how to create accounts, how to select demographics, what options to select (video vs. carousel vs. slideshow, etc.), and other topics like maximizing the use of Facebook pixels for fine-tuning your target audience. To create successful Facebook, Instagram, Twitter ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal “you and me” approach and learn how to sell without expressing the typical appearance of salesmanship. Likewise, a number of books teaching email marketing primarily focus on things like mailing lists, segmentation, funnels, and automation. All important stuff to be sure, but unless your sales copy is persuasive, these things aren’t worth a damn. The majority of these books spend little time teaching readers how to use the power of advertising and consumer psychology in the Facebook and email environments to cause people to actually respond—the whole purpose of advertising!Cashvertising Online is not a book on general copywriting. Instead, it examines the hidden principles specific to actual successful online ads and email promotions and the numerous and potent psychological techniques they employ that make them so persuasive.

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  Hopping over the Rabbit Hole -...

  Anthony Scaramucci, Peter...

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  Develop the Scaramucci mindset that drives entrepreneurial success 
   
   
   
  Hopping over the Rabbit Hole chronicles the rise, fall, and resurgence of SkyBridge Capital founder Anthony Scaramucci, giving you a primer on how to thrive in an unpredictable business environment. The sheer number of American success stories has created a false impression that becoming an entrepreneur is a can't-miss endeavor—but nothing could be further from the truth. In the real world, an entrepreneur batting .150 goes directly to the Hall of Fame. Things happen. You make a bad hire, a bad strategic decision, or suffer the consequences of an unforeseen market crash. You can't control what happens to your business, but you can absolutely control how you react, and how you turn bumps in the road into ramps to the sky. Anthony Scaramucci has been there and done that, again and again, and has ultimately come out on top; in this book, he shares what he wishes he knew then. 
   
   
   
  Your chances of becoming an overnight billionaire are approximately the same as your chances of being signed to the NBA. Success is hard work, and anxiety, and tiny hiccups that can turn into disaster with a single misstep. This book shows you how to use adversity to your ultimate advantage, and build the skills you need to respond effectively to the unexpected.

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  The Locker Room - How Great...

  Damon West, Stephen Mackey

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  Explore the power of communication to heal hurt, overcome adversity, and build a unified team 
   
   
   
  In The Locker Room, bestselling author Damon West and player development coach Stephen Mackey team up to explore difficult conversations about eliminating both discrimination and the cancel culture, as well as overcoming adversity. The book tells the story of four characters: two high school football coaches and two players, each of whom must deal with the fallout of an offensive comment that severely disrupts the unity and cohesion of their locker room and threatens to destroy their team. In The Locker Room, you'll find: 
   
    
   
  ● a guide to building an inclusive culture 
   
    
   
  ● the blueprint for using servant leadership and a willingness to listen to break down barriers 
   
    
   
  ● encouragement to have the difficult conversations that lie at the heart of modern life 
   
    
   
  ● strategies for navigating your personal and professional life in a way that gracefully deals with the realities of prejudice, discrimination, and cancel culture 
   
    
   
  ● techniques for giving all people an equal voice and an equal chance at success through learning with humility and teaching with grace

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