Uber's Experience Advantage - Nailing The Urban Mobility Job
Publishing Cambridge Review
Maison d'édition: Cambridge Review Publishing
Synopsis
UBER'S EXPERIENCE ADVANTAGE NAILING THE URBAN MOBILITY JOB (STRATEGY & INNOVATION) WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING ABOUT THIS BOOK This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available. CONTENT: The Uber Phenomenon: Nailing A Job To Be Done Urban Transportation's Unmet Needs: The Genesis Of A Solution Beyond Just A Ride: Building Competitive Advantage Through Experience Functional Dimensions: The Seamless Journey From Point A To Point B Emotional And Social Needs: Erasing Commute Stress And Frustration Trust And Transparency: Easing The Anxiety Of The Unknown With Driver Ratings Redefining Competition: Uber's Unconventional Rivals The Job Of Mobility: Shifting The Landscape For Automotive And Rental Industries Incumbents' Vulnerability: Lessons From The Car Rental Industry The "Forces Of Progress": Why Customers Are Compelled To Choose Uber Making Hires Seamless: The Importance Of The Big And Little Hire Designing The Offering: Aligning Experiences To The Customer's Job Spec Customer-Driven Value: Why People Will Pay A Premium For A Job Well Done Uber As A Purpose Brand: The Ultimate Competitive Advantage The Enduring Job: Adapting Solutions In The Evolving Mobility Market
