The Competitive Positioning Compass - Navigating Value Domains And Buyer Psychology For Undisputed Market Leadership
Publishing Cambridge Review
Maison d'édition: Cambridge Review Publishing
Synopsis
THE COMPETITIVE POSITIONING COMPASS NAVIGATING VALUE DOMAINS AND BUYER PSYCHOLOGY FOR UNDISPUTED MARKET LEADERSHIP (MARKETING & GROWTH) WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING ABOUT THIS BOOK This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available. CONTENT: Defining The Battle: The Crucial Role Of Competition In High-Tech Marketing Competition As A Fundamental Condition For Purchase In Mainstream Markets Introducing The Competitive Positioning Compass: A Framework For Value Profiling The Four Domains Of Value: Technology, Product, Market, And Company Buyer Orientation: Navigating Specialists And Generalists Buyer Attitude: From Skepticism To Support Natural Marketing Rhythms: Early Market And Mainstream Market Development The Chasm Transition: An Unnatural Shift In Value Perception From Product-Centric To Market-Centric Values For Chasm Crossing Creating The Competition: Leveraging Market And Product Alternatives Successful Competitive Creation: The Examples Of Box And Workday The Consequences Of Failure: Lessons From Segway And Better Place Positioning: The Art Of Making Products Easy To Buy The Four Stages Of Positioning: Tailoring Messages To Adoption Types The Shifting Burden Of Proof: Evidence And Communication For Each Stage
Disponible depuis: 30/08/2025.
Longueur d'impression: 44 pages.
