Create An Idea That Spreads - Shifting Focus To Innovating Offerings That Serve As Their Own Compelling Message
Publishing Cambridge Review
Verlag: Cambridge Review Publishing
Beschreibung
CREATE AN IDEA THAT SPREADS SHIFTING FOCUS TO INNOVATING OFFERINGS THAT SERVE AS THEIR OWN COMPELLING MESSAGE (MARKETING & GROWTH) WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING ABOUT THIS BOOK This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available. CONTENT: The End Of Traditional Marketing Introducing The Purple Cow: Be Remarkable Why "Very Good" Is Now Bad The Post-Consumption Consumer And The Attention Deficit The Idea Diffusion Curve: Innovators, Early Adopters, And Sneezers Engineering Remarkability Into Your Product Targeting Niches And Influencers, Not The Masses The Problem With Fear: Embracing Risk And Criticism Compromise Kills The Cow: Avoiding The Middle From Marketer To Designer: Inventing The Product The Power Of Otaku: Passion And Obsession Measuring And Iterating For Virus-Worthiness Leveraging The Right Slogan And Story The Purple Cow Life Cycle: Milk It And Reinvest Your Path To Remarkability: Asking "Why Not?"
Verfügbar seit: 30.08.2025.
Drucklänge: 43 Seiten.
