Weitere Bücher, die Sie mögen werden

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  Beyond the Jumbotron - Creating...

  James Giglio

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  Beyond the Jumbotron: Using Immersive Technology to Transform the Fan Experience A simple guidebook for navigating the new world of sports marketing and brand managementThe modern consumer, today’s fan, is no longer passive. Over three quarters of millennials say they prefer experiences over traditional advertising. Old approaches won’t work. Yard barkers handing out free towels. A stadium plastered with billboards. Maybe a new Jumbotron. Today’s fan is looking for something more engaging, more interactive, and more immersive.Industry pioneer, James Giglio, the founder of MVP Interactive, takes us through his fascinating decade-long journey, starting out with a vision for immersive experiences, well before anyone had ever heard of virtual reality. Over that time, he has had the opportunity to work with many leading sports teams, professional leagues, advertising agencies, and consumer brands, to completely redefine the fan experience and now he shares those lessons with us.James also takes us through his own personal story of building a startup, from growing up as a daydreaming kid in Ocean County, New Jersey, to working with an advertising agency in New York and recognizing that three themes were emerging: the iPhone app explosion, the increased use of digital signage or so-called “street furniture,” and the emergence of “pop up events” by leading brands. He began to wonder how these three trends could be brought together. What if the immersive technology on our iPhone could be brought to the streetscape? What if those digital displays could become interactive? And what if brands could attract consumers to them rather them just hawking them promotions and free stuff? The result was MVP Interactive. But like any startup, there were bumps along the way and James’ story is a heartfelt, honest tale of making many... let’s just say, learning a lot of lessons along the way.The timing could not be better. Post Covid, events are back and back big. During the pandemic, we all went fully remote and realized it was just way too much screentime. But we are also not going back to the way it was. Beyond the Jumbotron lies a new, hybrid world where human interaction and technology combine. James takes us through not only the why — the dramatic changes in consumer attitudes and behavior that are driving the adoption of immersive technology, but more importantly the how — how to bring these projects to life and lead to real, measurable result after case study and shows the possibilities of new technology are not only endless, but also just the beginning. lts for sports properties and brands. James and his team at MVP Interactive have completed over 200 immersive technology projects and the book is filled with case study after case study and shows the possibilities of new technology are not only endless, but also just the beginning.

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  Blind Without Barriers

  David Hume, Peter R Murray

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  Sent blind soon after birth David Hume stubbornly refused to live the limited life well-meaning elders and social norms expected. 'I do not wake in the morning and regret I'm blind. No, I wake and look to another win in a busy life.' To date, that encompasses years in a blind institute, two marriages, grieving for two outstanding wives, founding recruiting firms, devising marketing techniques, facing business collapse, sailing ocean races and through much of it, being the lead singer in popular bands. If you enjoy a short biography that inspires, saddens, cheers and sticks in your memory, then don't put aside Blind Without Barriers.

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  I Should Have Left the Whiskey -...

  Graham Field

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  I Should Have Left the Whiskey is the first book in the Rambling On trilogy – compelling tales from a time when motorcycles were left in the shed and global exploration slowed to the pace of cycling. 
  These diaries divulge two very different journeys in Asia: because progressing into enlightened India required some back-pedalling through darkest Thailand en route to China. 
  After impulsively purchasing a bicycle in Bangkok and taking to the frantic city streets, Graham was hit by the realisation that life in the fast lane could have an impact on his health. 
  Pedalling away from the madding crowd, he hauled his heavy load to mountain settlements lost somewhere in time. Desperate and dehydrated, he was subjected to all that the lonely road bestows upon the soul. 
  It soon became apparent that whiskey was not the best choice of refreshment. However, he rebelliously refused to abandon the bottle or the mission, keeping his glassy eyes fully focused on what was ahead. 
  A year later, having eliminated some of the heavier baggage from that journey, he found himself in southern India. Surely, this coast-hugging, palm-shaded backwater route would be a breeze … but the easy road is not always the right path. 
  Had reckless decisions taken him beyond his abilities? With flashbacks, foresight and the riotous brutal honesty that is confined to a diary, all will be revealed. 
  This audio book contains bonus outtakes from the recording sessions.

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  The Pompey Quiz Book - 1000...

  Mart Matthews

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  How much do you really know about Portsmouth FC? You can find out by exploring the 1,000 questions set out in 100 categories that make up the new Pompey Quiz Book.
  This latest quiz book from Mart Matthews is a quirky, challenging affair for real Pompey fans who can test themselves or take each other on, with the emphasis on enjoyment and discovery.
  Try these questions for size?
  •Which two post-second world war Portsmouth managers had, as players, scored a goal in an FA Cup Final?
  •Who is the only player with a colour for a surname to appear in an FA Cup Final for Portsmouth?
  •Which is the only ground that Pompey have played on in an FA Cup semi-final replay?

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  The Science of Muscle Growth -...

  Zane Ryder

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  Muscle growth, also known as muscle hypertrophy, is a complex process influenced by various factors including exercise, nutrition, genetics, and recovery. Understanding how muscles grow is essential for anyone looking to enhance their physique or improve physical performance. In this chapter, we will explore the fundamental principles behind muscle growth, the anatomy of muscles, and the role genetics play in shaping an individual's ability to build muscle. 
  At its core, muscle growth occurs when muscle fibers undergo stress or damage, usually as a result of resistance training. This process, known as muscle fiber microtearing, stimulates the body to repair the damaged fibers by fusing them together, making the muscle thicker and stronger over time. This adaptation process is key to building muscle mass and strength. 
  The human body has different types of muscle fibers: slow-twitch (Type I) and fast-twitch (Type II). Slow-twitch fibers are more endurance-oriented and are activated during prolonged, low-intensity activities like running or cycling. Fast-twitch fibers, on the other hand, are recruited during short bursts of high-intensity activities such as sprinting or weightlifting. Fast-twitch fibers have a greater potential for growth and are the primary target of resistance training, making them crucial for anyone focused on muscle building.

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  How To Be Your Own Bodyguard -...

  Nick Hughes

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  MASTER THE SKILLS OF A BODYGUARD AND REDUCE YOUR RISK OF EVER BEING A CRIME VICTIM 
  Now you don't have to be rich enough to hire your own bodyguard. You can learn the skills in this book and take care of yourself the way the pros do. 
  WHO IS THIS BOOK FOR? 
  “How To Be Your Own Bodyguard” is an invaluable reference for: 
  • Anybody who wants to significantly reduce their risk of ever being a victim of a crime. 
  • People smart enough to figure out there’s more to self-defense than learning how to fight 
  • Anyone who travels for business or pleasure. 
  • Professional Close Protection Agents 
  • People who want to try and avoid trouble rather than fight their way out of it. 
  • Teens going off to college. 
  • Martial artists 
  • Law Enforcement Officers 
  Not only does the book explain how to keep you and your loved ones safe from criminals, but it also covers mindset training, which martial arts to pick, resources used by professional bodyguards, and more. There are chapters on where you should stay in a hotel, the safest places on an aircraft, how to conduct a threat analysis like a pro, staying safe in your car, and dealing with blue light bandits. 
  THIS BOOK WILL TEACH YOU: 
  • That your car windows are actually stronger if they’re down a quarter of an inch if a mob is trying to break them. 
  • Why riots and contact lenses don’t mix 
  • The four unconscious things that bad guys do before they attack you 
  • Why RUN HIDE FIGHT during an Active Killer Event is wrong, and what works better. 
  • How criminals select their victims 
  • Why “Soft Skills” constitute 75% of self-protection, and exactly what they are 
  • A less than $10 security kit that will keep you safe in sketchy hotels and much more. 
  Critically acclaimed by industry professionals, it includes a bonus home security checklist.

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