Weitere Bücher, die Sie mögen werden

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  All Money Is Not Created Equal -...

  David Spreng

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  Too often, thanks to multiple rounds of equity investment, company founders wind up with only a small fraction of the businesses they start. But this situation isn't inevitable. The intelligent use of a variety of financing options—including debt financing—can help to maintain, or even grow, a founder's stake. 
   
   
   
  In All Money Is Not Created Equal, renowned Silicon Valley veteran David Spreng delivers an expert guide for entrepreneurs and founders seeking to maintain as much ownership stake as possible in the companies they create as they move through the various stages of the financing process. The book draws on the author's decades of experience as a venture capitalist, venture debt lender, and CEO of a publicly traded company in Silicon Valley, as well as interviews with entrepreneurs, board members, investors, and bankers. 
   
   
   
  Listeners will also find: a well-rounded and insightful perspective on the financing process informed by industry veterans; an informal and accessible exploration of a complex topic that remains critical to the success of entrepreneurs and founders; and discussions of alternatives to equity financing, including debt financing, in the growth phase of startups.

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  Story Business - Why Stories...

  Gavin McMahon

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  Stories move people—and people move business. 
  In Story Business, Gavin McMahon takes you on a journey from ancient cave paintings to billion-dollar tech unicorns, revealing how storytelling is a powerful—and undervalued—tool for driving business success. Drawing on vivid examples of the rise and fall of real-world companies, McMahon exposes a timeless truth: It’s not the best ideas that win, but the best-packaged ideas. 
  From shaping strategy and launching products to leading teams and building culture, McMahon shows that storytelling isn’t just a marketing tool or a way to dress up facts—it’s a force that transforms ideas into catalysts people can see, feel, and rally behind. 
  In this book, you’ll explore six essential genres of business storytelling—value, product, brand, sales, leadership, and culture—each with practical tools to help you connect, persuade, and inspire. You’ll learn how to shape a compelling hook, turn numbers into narratives, and rally teams around a shared vision. 
  If you’ve ever tried to spark change or rally a team—only to be met with blank stares—this book is for you. It’s about breaking through using the same skill humans have relied on for tens of thousands of years: telling a better story. 
  With his signature straight talk, Gavin McMahon cuts through corporate jargon to reveal the fundamental truths of storytelling. Page by page, Story Business will teach you how to captivate, persuade, and lead—all by telling stories that stick. 
  “Informing… inspiring… an absolute delight to read.” —Ken Blanchard, The One Minute Manager

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  FUELING - From Zero to $1 Billion

  Stephen L. Hightower

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  In FUELING: From Zero to $1 Billion, Stephen L. Hightower shares his extraordinary journey from cleaning baseboards in his family's janitorial business to building a billion-dollar petroleum empire. This inspiring memoir and business guide offers readers a front-row seat to Hightower's remarkable ascent in the competitive world of energy and entrepreneurship. 
  Hightower's story begins in Middletown, Ohio, where he learned the value of hard work and integrity from his parents. From these humble beginnings, he navigated racial barriers, financial challenges, and industry skepticism to establish Hightowers Petroleum Company, now a global player in the energy sector. 
  Through candid anecdotes and hard-won wisdom, Hightower reveals his strategies for success, including: 
  - The power of persistence and relationship-building in business 
  - Innovative financing techniques for entrepreneurs with limited resources 
  - Identifying and seizing opportunities in evolving markets 
  - Overcoming racial discrimination in the corporate world 
  - The importance of integrity and excellent customer service 
  Readers will gain invaluable insights into the petroleum industry, the challenges faced by minority-owned businesses, and the entrepreneurial mindset required to build a billion-dollar company from scratch. Hightower's "Four-Step Business Success Formula" provides a blueprint for aspiring entrepreneurs across any industry. 
  More than just a business book, FUELING is a testament to the power of vision, tenacity, and the unwavering belief in one's abilities. Whether you're an aspiring entrepreneur, a seasoned business leader, or simply seeking inspiration, Hightower's remarkable story will fuel your drive for success.

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  The Wise Company - How Companies...

  Ikujiro Nonaka, Hirotaka Takeuchi

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  High-velocity change is the fundamental challenge facing companies today. Few companies, however, are prepared to continuously innovate—because they focus on the short-term and do not emphasize the wisdom needed. 
   
   
   
  In The Wise Company, legendary management experts Ikujiro Nonaka and Hirotaka Takeuchi highlight how various companies have confronted the challenge of rapid change. The key: a relentless self-renewal process where companies realize the future they envision, rather than only responding to changes in the environment. 
   
   
   
  Companies that have resilience, longevity, and sustainability share a number of characteristics, Nonaka and Takeuchi show. Strategies are based on alignment of organizational and societal benefits. Leaders grasp the core of any situation or problem quickly, and intuitively comprehend the nature and meaning of people, things, and events. But wise leadership is not enough: wisdom must infuse the organization through informal as well as formal shared interactions and communications that focus on metaphors and stories that convey the essence and meaning of strategies and actions. Nonaka and Takeuchi demonstrate how continuous innovation results from companies creating new knowledge, disseminating knowledge throughout the organization, and converting that knowledge to action.

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  One Page Talent Management with...

  Miriam Ort, Marc Effron

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  You know that winning in today's marketplace requires top-quality talent. You also know what it takes to build that talent. Yet somehow, your company's beautifully designed and well-benchmarked processes don't translate into the bottom-line talent depth you need. Why? 
   
   
   
  Talent management experts Marc Effron and Miriam Ort argue that companies unwittingly add layers of complexity to their talent-building models. Consequently, simple activities like setting employee performance goals become multi-page, headache-inducing time wasters that turn managers off and fail to improve results. 
   
   
   
  Effron and Ort introduce a simple, powerful, scientifically proven approach to increase your ability to develop better leaders faster: One Page Talent Management (OPTM). Using the straightforward, easy-to-follow process described in this book, you will eliminate frustrating complexity, focus only on those components that add real value, and build transparency and accountability into every practice. One Page Talent Management shows you how to quickly identify high-potential talent without complex assessments; increase the number of "ready now" successors for key roles; generate 360-degree feedback that accelerates change in the most critical behaviors; and significantly reduce the time required for managers to implement talent-building processes.

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  Etsy for Beginners

  The Passive Income Strategist

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  Do you have a creative passion that you'd love to turn into a profitable business?Looking for a proven way to work from home and make a steady income?Unlock the secrets to creating a successful Etsy shop and making money from home with this comprehensive, step-by-step guide!If you've been dreaming of starting your own Etsy business but aren't sure where to begin, this book will provide you with all the tools and knowledge you need to make your dream a reality.From setting up your shop and mastering SEO, to advertising and expanding your product line, this book covers everything you need to know to build a thriving Etsy business from scratch. With practical advice, real-life examples, and helpful resources, you'll be equipped to start making money from your passion in no time.In this guide, you'll discover:- How to set up your Etsy shop for success, from creating compelling listings to optimizing your store for search engines- The art of product photography and crafting irresistible product descriptions that drive sales- Tips for providing excellent customer service, handling disputes, and building brand loyalty- Strategies for utilizing social media, email marketing, and more to promote your shop and connect with your target audience- How to interpret data and make informed decisions using Etsy analytics and advertising tools- Seasonal Strategies and Advanced Sales TechniquesFeeling a mix of excitement and uncertainty about launching your Etsy business? Don't worry, we've got you covered! This guide is designed to address any concerns and empower you with the confidence and knowledge needed to build a flourishing online business. You'll soon realize that the only thing standing between you and your dreams is taking the first step.Grab your copy today and let's get started on building the business you've always dreamed of!

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