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  Social Security Horror Stories -...

  Laurence J. Kotlikoff, Terry Savage

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  Learn how to make sure you get the correct Social Security benefits, avoid frightening clawbacks, and how to deal with the opaque bureaucracy of Social Security.Social Security admits it has made $21.6 billion in incorrect benefits payments! Now it wants its money back—from widows, orphans, retired schoolteachers, and even young children whose parents received disability benefits on their behalf.Often with no explanation, they send threatening letters clawing back amounts ranging from several thousand dollars to more than $100,000. The clawback notices all carry the threat that benefits will be stopped immediately if a repayment plan is not set.But it's almost impossible to get an explanation, the records, or an appointment for a resolution of these clawback demands. It could happen to you—or to someone you love.We wrote this book to help you and let you know you're not alone. We are also working to pressure Congress and the Treasury Secretary to prevent these intimidating clawback interactions that impact our most vulnerable citizens.

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  The Politics of Public Fund...

  Ben Finkelstein

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  Until now, there has never been a book to help public fund managers direct fixed-income portfolios while simultaneously balancing politics, or the need to preserve principal, with economics, or the need to optimize income. The Politics of Public Fund Investing approaches public fund management from the lay perspective, providing much-needed guidance to modify Wall Street strategies to serve the needs of Main Street.  If you manage a public fund, if you are an elected official, or if you oversee a portfolio for a foundation or an endowment, you know the traditional money management strategy used every day on Wall Street doesn't necessarily apply to your situation. For you, investing isn't simply about economics. Wall Street strategies do not take into account election cycles, political risk factors, or the unique performance assessments public funds must undergo. When Wall Street builds a portfolio, it doesn't need to consider the opinions and desires of a wide variety of constituents, and the management of the portfolio's performance doesn't carry the same level of career risk.  This groundbreaking book is the first resource ever available to the stewards of public fund investing entrusted with the responsibility to make financial decisions in this unique environment. The Politics of Public Fund Investing shows readers how to evaluate and measure their funds' performance through specific techniques, standards, and procedures. It begins by addressing the key differences between Wall Street and Main Street, explaining which methods of Wall Street are unsuited to public fund management and why. The book provides a framework for moving from a static investment policy to a dynamic investment plan, making the important distinction between what is "legal" in terms of policy and what is "suitable" in terms of the objectives of the stakeholders. The book goes on to propose exceptional and beneficial insights into appraising a fund's performance along with providing a four-step process to build a politically correct portfolio. Finally, it shows how to be safe and optimize income within the constraints of acceptable risk.  Based on years of experience and invaluable research, The Politics of Public Fund Investing is an innovative, compelling, and much-needed guide to navigating the complex territory where the political environment meets public investing.

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  Focus

  Al Ries

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  Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions for restoring the dispersed focus of a company back to its key service, and discarding everything else. 
  With clear examples from a variety of industries, Al Ries demonstrates how crucial focus can be. Certainly it helps explain why Coca-Cola's stock is worth two times that of Pepsi-Co., even though Pepsi has twice the sales and twice the assets. And it is a key component to the success of on-track companies such as Volvo, Sun Microsystems, and Little Caesars. 
  Al Ries's extensive marketing experience gives his managerial advice a cutting-edge angle as he defines a new standard of corporate competitiveness for companies big and small. So get focused! Your future depends on it.

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  Allen Klein - The Man Who Bailed...

  Fred Goodman

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  Allen Klein was like no one the music industry had seen before. The hard-nosed business manager became infamous for allegedly catalyzing the Beatles' breakup and robbing the Rolling Stones, but the truth is both more complex and more fascinating. As the manager of the Stones and then the Beatles-not to mention Sam Cooke, the Who, Donovan, the Kinks, and numerous other performers-he taught young soon-to-be legends how to be businessmen as well as rock stars. In so doing, Klein made millions for his clients and changed music forever.But Klein was as merciless with his clients as he was with anyone else, earning himself an outsize reputation for villainy that has gone unchallenged until now. Through unique, unprecedented access to Klein's archives, veteran music journalist Fred Goodman tells the full story of how the Beatles broke up, how the Stones achieved the greatest commercial success in rock history, and how the music business became what it is today.

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  The Engagement Equation -...

  Fraser Marlow, Mary Ann...

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  While organizations are keen to maximize the contribution of each  individual toward corporate imperatives and metrics, individual  employees need to find purpose and satisfaction in their work. The  authors engagement model focuses on individuals contribution  to the company's success and personal satisfaction in their role.  Impacting Engagement advocates that aligning employees  values, goals, and aspirations with those of the organization is  the best method for achieving the sustainable employee engagement  required for an organization to thrive.   This book is designed to move beyond the high-level numbers to  provide you with a framework that will help you start moving the  needle on engagement. The authors recommendations for  increasing engagement include:    Measure less while acting more,  Drive alignment with strategy  Pay attention to culture, and  Redefine career    The Engagement Equation offers leaders the strategies  needed to end disengagement in their teams and make a difference in  their employers quest for sustainable business success.

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  Brand Meet Story - How to Create...

  Heather Pemberton Levy

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  Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them.  In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the readers' interests first. Whereas most brand marketers create content to sell their product, service or technology, the Story Comes First method turns this approach on its head to create content with the "human moments" that truly engage an audience.  Filled with examples from Levy's experience creating content marketing programs, trade books, and hundreds of articles for a variety of B2B and B2C brands, the audiobook shows listeners a step-by-step approach to create content designed to deliver business results. Brand, Meet Story explains the key ways to uncover what your audience cares about and how to turn brand messaging into stories that matter. Levy inspires ;listeners to develop a compelling voice that will carry the brand tone and values across all channels, and helps them turn their ideas into engaging, story-driven content their audiences will read, love, and share.

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