Weitere Bücher, die Sie mögen werden

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  Medical Aesthetics Success -...

  Dori Soukup

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  Whether you are venturing into a medical aesthetics business or looking to improve your current medical spa, the Medical Aesthetics Success book contains strategies to help you build or transform Your Business into the Black! You will discover medical aesthetic success principles to help you implement a proven effective business model leading to success. No matter what position you hold within the medical spa industry, you could be a founder, an entrepreneur, or a medical professional. You may be a physician, NP, PA, RN, injector, any type of provider, an aesthetician, a laser tech, a patient coordinator, a marketing professional or hold any other position, this book is a must-read and a must-have for your success library.

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  Restless Continent - Wealth...

  Michael Wesley

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  An essential road map to modern Asia’s dynamic transition on the world stage from the foreign policy expert and author of There Goes the Neighbourhood.   The world has never seen economic development as rapid or significant as Asia’s during recent decades. Home to three-fifths of the global population, this restless continent will soon produce more than half of the world’s economic output and consume more energy than the rest of the world combined. All but three of the planet’s current and nascent nuclear powers are Asian, and it has the greatest growth in weapons spending of any other region. Yet, surprisingly little has been written about the future of Asia.  Restless Continent is the first book to examine the economic, social, political, and strategic trends across the world’s largest continent, providing the necessary framework for thinking about the future of Asia—and the world.   A professor of international affairs at Australian National University, Michael Wesley looks at the psychology of Asian countries becoming newly rich and powerful. He explores the geography and politics of conflict, and offers persuasive ideas about how to avert dispute, or even war.   Written for general readers and policy specialists alike, Restless Continent is an agenda-shaping book about international affairs in the twenty-first century.

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  The Alchemy of Truly Remarkable...

  PhD Jonathan H. Westover

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  INTERNATIONAL BEST SELLING AUTHOR Jonathan H. Westover, PhD is the # 1 ranked HR, Innovation, and Future of Work Global Thought Leader & Influencer (Thinkers360). 
  Consider how the nature of work has shifted over the past 50 years. With increased globalization, rapid technological advancement, and a shift in economic composition, the average jobs of today look very little like the average jobs 50 years ago. What will the jobs and organizations of tomorrow look like? Moreover, what does this all mean for organizational leaders? What are the core competencies and capabilities of organizations and their leadership that are prepared for continued disruption and geo-political and socio-economic shifts? Regardless of what the future holds, increasingly leaders need to be socially-minded, data-driven, decisive, champions of talent, and disruptors of the traditional notions of leadership, teams, organizations, and work. The Alchemy of Truly Remarkable Leadership will help you to explore your own leadership competencies and capabilities and consider ways to apply and implement them into your workplace and personal life.

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  The 18 Immutable Laws of...

  Ronald J. Alsop

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  A veteran Wall Street Journal editor and authority on branding, marketing and reputation provides the 18 crucial rules for companies to follow in developing and protecting their reputation, which can be their most valuable asset or their worst nightmare. A must read book for senior executives, consultants, advertising, public relations, and marketing professionals.From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J. Alsop, a veteran Wall Street Journal authority on branding and reputation management, explains the dangers—and gives organizations the eighteen crucial laws to follow in developing and protecting their reputations. Consider this example of a simple decision made by a low-ranking employee: When rescue workers at the site of the World Trade Center disaster sought bottled water from a nearby Starbucks outlet, they complained that an employee charged them for it. In a matter of hours, the Internet had picked up the story and Starbucks' carefully cultivated worldwide reputation was quickly besmirched. This is just one instance among many of how the business world, ever more global and competitive, has become increasingly difficult to navigate. Studies have demonstrated the powerful impact of reputation on profits and stock prices, and yet less than half of all companies have a formal system for measuring reputation. Clearly, companies in every industry—from Dow Chemical to Disney to DaimlerChrystler—have much more to learn. It is still the rare company that realizes the full value of its reputation: how corporate reputation can enhance business in good times, become a protective halo in turbulent times, and be destroyed in an instant by people at the lowest or highest levels of the corporate ladder. Mr. Alsop provides eighteen thoroughly documented lessons based on years of experience covering every aspect of corporate reputation, with a clear distillation of the complex principles at the heart of a reputation. He explains:  • How to protect your reputation when the inevitable crisis hits  • How to cope with the many hazards in cyberspace  • How to create a reputation for vision and industry leadership  • How to establish a culture of ethical behavior  • How to measure and monitor your ever-changing public image  • How to make employees your reputation champions  • How to decide when it's time to change your name The result is a book that is important not only for business executives, consultants, and advertising, public relations, and marketing professionals but also for anyone eager to learn more about the companies they work for, buy from, and invest in.

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  Fueling Freedom - Exposing the...

  Stephen Moore, Kathleen Hartnett...

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  Fossil fuel energy is the lifeblood of the modern world. Before the Industrial Revolution, humanity depended on burning wood and candle wax. But with the ability to harness the energy in oil and other fossil fuels, quality of life and capacity for progress increased exponentially. Thanks to incredible innovations in the energy industry, fossil fuels are as promising, safe, and clean an energy resource as has ever existed in history. Yet, highly politicized climate policies are pushing a grand-scale shift to unreliable, impractical, incredibly expensive, and far less efficient energy sources. Today, "fossil fuel" has become such a dirty word that even fossil fuel companies feel compelled to apologize for their products. In Fueling Freedom, energy experts Stephen Moore and Kathleen Hartnett White make an unapologetic case for fossil fuels, turning around progressives' protestations to prove that if fossil fuel energy is supplanted by "green" alternatives for political reasons, humanity will take a giant step backwards and the planet will be less safe, less clean, and less free.

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  The Likeability Trap - How to...

  Alicia Menendez

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  Be nice, but not too nice. Be successful, but not too successful. Just be likeable. Whatever that means? 
  Women are stuck in an impossible bind. At work, strong women are criticized for being cold, and warm women are seen as pushovers. An award-winning journalist examines this fundamental paradox and empowers readers to let go of old rules and reimagine leadership rather than reinventing themselves. 
  Consider that even competent women must appear likeable to successfully negotiate a salary, ask for a promotion, or take credit for a job well done—and that studies show these actions usually make them less likeable. And this minefield is doubly loaded when likeability intersects with race, ethnicity, sexual orientation, and parental status.  
  Relying on extensive research and interviews, and carefully examined personal experience, The Likeability Trap delivers an essential examination of the pressure put on women to be amiable at work, home, and in the public sphere, and explores the price women pay for internalizing those demands. Rather than advising readers to make themselves likeable, Menendez empowers them to examine how they perceive themselves and others and explores how the concept of likeability is riddled with cultural biases. Our demands for likeability, she argues, hinder everyone’s progress and power. 
  Inspiring, thoughtful and often funny, The Likeability Trap proposes surprising, practical solutions for confronting the cultural patterns holding us back, encourages us to value unique talents and styles instead of muting them, and to remember that while likeability is part of the game, it will not break you.

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