Weitere Bücher, die Sie mögen werden

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  This is Not America

  Tomiwa Owolade

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  Across the West, racial injustice has become a matter of urgency. Terms like 'critical race theory' and 'intersectionality' are everywhere and, in the rush to get it right, Britain has followed the lead of the world's dominant political power: America. But what if we've been looking in the wrong place? 
  In This is Not America, Tomiwa Owolade argues that too much of the debate around racism in Britain is viewed through the prism of American ideas that don't reflect the history, challenges and achievements of black communities at home. 
  Humane, empirical and passionate, this book promises to start a new conversation around race and, vitally, shed light on black British life today.

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  Crystallizing Public Opinion -...

  Edward Bernays, Mitch Horowitz

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  The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you.  His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising. Bernays, who believes the public behaves like a herd of animals, shows how ideas about what to eat, and how we should look and dress can easily be put into our heads. He outlines how the masses can be controlled in whatever way the influencer chooses.This original and complete edition includes a new Introduction by PEN Award-winning historian, Mitch Horowitz.By adapting the ideas that this pioneering PR strategist, who considered himself part of an intellectual and economic elite entitled to govern public opinion and global policy, governments and advertisers have been able to “regiment the mind.” His work explains the popularity of today’s TV news shout-fests and angry social media posts because, as Bernays observed, crowds love a contest. This crowd-contest dynamic fuels the hostile and sarcastic comment chains that populate Twitter, Facebook, and other social media outlets.We know that beliefs can gain sudden popularity based on the public’s proclivity for seven factors: “flight-fear, repulsion-disgust, curiosity-wonder, pugnacity-anger, self-display-elation, self-abasement-subjection, parental-love-tenderness.”Named as one of the 100 most influential Americans of the 20th Century by Life magazine, Bernays’ clients included the American Tobacco Company, several U.S. presidents and the opponents of the Guatemalan revolution. This Austrian-born nephew of Sigmund Freud made a study of the different ways to use propaganda.  "Crystallizing Public Opinion" was his first major effort to sell himself and his philosophy of public relations.

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  Rebel Russia - Dissent and...

  Anna Arutunyan

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  Navalny. Lenin. Pugachev. The Russian rebel—in his epic battle against the Leviathan of the Russian state—has enthralled readers and writers for decades. The rebel's story is almost always a sad one that ends in exile, imprisonment, or martyrdom, leaving but a seed for the future reform of the Leviathan which he or she had taken on.Why do revolts—from the Decembrist uprising to the Snow Revolution that brought Alexei Navalny to the forefront of contemporary Russian politics—seem to end up failing or producing an even worse form of despotism? In reality, the brave words and deeds of dissidents have shaped the course of Russian history more often than we might think. Through the stories of prominent rebels from the time of Ivan the Terrible to the present day, as well as her own experiences reporting on her country's decent into authoritarianism, Russian-American journalist Anna Arutunyan explores how the rebel and the Tsar defined each other through a centuries-long dance of dissent and repression. These characters and their lives not only reveal the true nature of the Russian state, they also offer hope for a future Russian democracy.

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  The Witches of Scotland - True...

  Eliza Lynn Linton

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  Witch-hunting plagued much of Europe throughout the 16th and 17th centuries, but Scotland’s witch hunts were among the most severe. Combining eyewitness accounts with actual trial transcripts, British journalist Elizabeth Lynn Linton provides a fascinating glimpse into the black magic and fairy lore behind Scotland's infamous witch trials.

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  Stalin's War on Japan - The Red...

  Charles Stephenson

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  Did Japan surrender in 1945 because of the death and devastation caused by the atomic bombs dropped by the Americans on Hiroshima and Nagasaki or because of the crushing defeat inflicted on their armies by the Soviet Union in Manchukuo, the puppet state they set up in north-east China? Indeed, the Red Army's rapid and total victory in Manchukuo has been relatively neglected by historians. 
   
   
   
  In this scholarly study, Charles Stephenson describes the political, diplomatic, and military build-up to the Soviet offensive and its decisive outcome. He also considers to what extent Japan's capitulation is attributable to the atomic bomb or the stunningly successful entry of the Soviet Union into the conflict. 
   
   
   
  The military side of the story is explored in fascinating detail—the invasion of Manchukuo itself where the Soviet "Deep Battle" concept was employed with shattering results, and secondary actions in Korea, Sakhalin, and the Kuril Islands. But equally absorbing is the account of the decision-making that gave rise to the offensive and the political and diplomatic background to it, and in particular the Yalta conference. There, Stalin allowed the Americans to persuade him to join the war in the east; a conflict he was determined on entering anyway. Stephenson's engrossing narrative throws new light on the last act of the Second World War.

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  Love Tutoring - Be the tutor...

  Julia Silver

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  Written by former school-leader Julia Silver, Love Tutoring: Be the tutor your student needs is an essential guide to professional development for all tutors. Based on her Foundations of Effective Tutoring course, Julia shares an enthusiastic and enabling vision of tutoring as a burgeoning space within the educational landscape.
  At a time when teacher retention and pupil attendance are at an all-time low, tutoring provides a gentler, more person-centred and holistic approach to teaching and learning. Once considered a Plan B option, tutoring is fast becoming a legitimate career choice.
  The rollout of the UK government's National Tutoring Programme has brought tutoring into the spotlight. Previously considered 'shadow-schooling' over the last decade, a quarter of all 11-16-year-olds have received private tuition in England and Wales (rising to 42% in London). But for tutoring to take its place in the future of education, and become an affordable option for all our students, we need more, and better qualified tutors.
  Combining theory and practice, this book provides tutors with a solid grounding in the pedagogy of tutoring. Julia takes the big ideas from evidence-based practice in teaching and learning today and makes them relevant and accessible to the ways tutors work.
  Backed up by real-life examples and interviews with professional tutors, this book offers a broad insight into the tutoring profession and explores the different ways to make tutoring a career that you love. Love Tutoring is an invitation, a provocation, and a call to action. This book goes right to the heart of the tutoring relationship and will give every tutor a roadmap for becoming the tutor their student needs.
  Suitable for tutors of all ages, subjects and levels of expertise, as well as interested parents, agencies, schools or other organisations who employ tutors.

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