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  Marketing Mess to Brand Success...

  Scott Jeffrey Miller

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  From the Wall Street Journal–bestselling author, “the perfect roadmap for anyone looking to build their brand” (Marie Forleo, #1 New York Times–bestselling author of Everything Is Figureoutable).  In Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor reveals thirty career obstacles that you may encounter in your brand marketing, and how to transform them into company wide gains. In thirty chapters, Marketing Mess to Brand Success shares a career’s worth of valuable lessons learned, such as “A Name is Not a Lead” and “Hire People Smarter Than You.” Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re an entrepreneur starting a new company; a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market; or an aspiring marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter. Learn to: · Navigate a nebulous digital marketing environment · Maximize time and investments with sales marketing strategies · Build and model consistent brand standards · Become an expert in brand marketing and take your company to the next level   “Don’t worry about making marketing mistakes―worry about not learning from them, advises Miller, chief marketing officer at the management services company FranklinCovey, in this energetic guide.” —Publishers Weekly   “Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer.” —Donald Miller, author of Building a StoryBrand

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  How to stop negative thinking...

  Parshwika Bhandari

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  HOW TO STOP NEGATIVE THINKING AND WHAT TO DO INSTEAD 
  I am Parshwika, I am sharing my real tips that helped me to stop my negative thoughts, obviously there isn't a quick fix or shortcut tips to instantly stop negative thoughts but I am sharing my tips that helped me in my life. It's not a quick tip or hacks, but these tips will help you in your life and of course it will take some time and hard work to get results, but these are not 100% quick fixes so keep this thing in mind before listening to this audiobook.

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  The Art of Public Speaking

  Dale Carnegie

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  The principles of public speaking written by Dale Carnegie decades ago in this book are timeless. They are just as effective in working a crowd in today's society as they were back then. He delves into ways of commanding and charming an audience with the right energy, tone of voice, pitch, pronunciation and vocabulary. Armed with the principles highlighted in this book, you can do more than convey a message to a group of people, you can move them.Carnegie gives useful advice and hints on public speaking stating that when you have something to say, are adequately prepared and have mastered an audience then public speaking success is eminent. He delivers a topic by topic approach offering solutions to common public speaking problems. Moreover, each chapter features practice questions and exercises to help the reader understand the subject better.By reading this book, you can acquire confidence before an audience; efficiently convey your message by inflection, change of pace, emphasis and subordination. You can learn to influence people through exposition, description, narration, suggestion, argument and persuasion.Throughout the book there are numerous quotes and references from influential individuals and institutions to emphasize the subject. The book is also riddled with numerous stories and examples to expound on the subject and to paint a picture in the reader's mind on what constitutes an effective public speaker as well as what kind of speech is considered effective.Many people who think they are good public speakers are left in doubt after reading this book. 'The Art of Public Speaking' is an essential tool to help you learn to work a crowd, leave them charmed and hanging onto your every word. A great start to shaking off public speaking jitters, socializing and mastering the art of small talk.

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  Disrupting Digital Business -...

  R "ay" Wang

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  Surf the waves of change.We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises—no matter how their customers interact with them.The workforce has changed too. Employees expect to be able to determine when and how they will work, the technology they'll use, and the values their company will espouse.Technology guru Ray Wang shows how organizations can surf the waves of change—how they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas: 1. Consumerization of technology and the new C-suite; 2. Data's influence in driving decisions; 3. Digital marketing transformation; 4. The future of work; and 5. Matrix commerce.Digital disruption has changed how we do our work. But by mastering these trends you'll delight your customers with every interaction.

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  Going Public - My Adventures...

  Norm Champ

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  An insider’s look at the SEC and the changes needed to strengthen the U.S. financial system
  
   
  In 2008, Americans were reeling from the devastating financial crisis that caused the Great Recession. There were searing questions about how the crisis was allowed to happen and calls for immediate reform from Capital Hill, the news media, and the general public. Multiple scandals sent real fear through the investing community and brought unprecedented heat on the Securities and Exchange Commission (SEC). There was little doubt that the SEC had to fix rules that permitted bad behavior, shake off decades of complacency and enforce existing laws.
  
   
  Wall Street lawyer Norm Champ spent nearly 20 years dealing with the SEC on behalf of his clients and as an industry representative working to educate the agency about hedge funds. Believing he could help reform the deeply-flawed agency, Champ left his career in the private sector and joined the SEC. As Director of the Division of Investment Management, he became a key player in stabilizing trillions of dollars of investor capital while reenergizing the SEC’s culture and management.
  
   
  In Going Public, Champ presents a rare, insider’s look at how the SEC operates and explains exactly how the agency impacts the overall economic health of the country. He examines the inner workings of hedge funds, economic policy and politics, investing, and inefficient and frustrating federal agencies. Engrossing and important, this book offers critical recommendations for policy changes that will create healthy, free-functioning markets and help Americans better prepare for the inevitable next crisis.

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  Endless Appetites - How the...

  Alan Bjerga

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  Food security, the availability of food and reasonable access to it, has become one of the hottest topics of the year, growing in importance with every spike in agricultural commodity prices, of which there have been many since 2007. While 2010 prices rises have not been as severe as 2007 and 2008, they are still up double-digits with grain up 33% and fruits up an absurd 62%. These increases have led to hunger, starvation, and often civil unrest. Why is this happening just when such huge progress has been made in productivity? Could it be that the very markets first established in Chicago in the 1800s to help stabilize agricultural commodity prices have become a hedge funders casino where the rich really are taking food out of the mouths of the poor?

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