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  The Gender Penalty

  Anneli Blundell

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  * Feeling undervalued, overlooked or ignored at work?* Want practical strategies to get ahead?* Want to succeed as a woman without changing who you are?Work is a game originally developed by men, for men. Though the players have changed, the rules to succeed have not. When today’s talented women play like men, they often get punished for not being ‘ladylike’, and when they play like women, they can get punished for not being ‘leaderlike’. Welcome to the gender penalties that sideline women from the game of work.The Gender Penalty is a playbook for navigating career success in a male-dominated environment. If you want to stand out without stepping on toes, get what you want without compromising who you are, and make your mark without becoming someone you’re not, this book is for you.The gender penalties covered are:    Confidence – being seen as arrogant    Communication – being interrupted, talked over or ignored    Boasting – being expected to be humble    Strength – being seen as aggressive    Motherhood – being seen as uncommitted to workPacked with easy-to-follow practical strategies, insights, case studies and stories, (and a bunch of bonus resources) this book will help you not only overcome the gender penalties on the field, but also change the game of work for good – for yourself and other women.

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  Marketing 40 - Moving from...

  Anonyme

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  Marketing has changed forever—this is what comes next 
   
   
   
  Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. 
   
   
   
  Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

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  Who Says Elephants Can't Dance?

  Anonyme

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  Writing in an exciting, fast-paced narrative style, Gerstner takes readers through his experiences at IBM -- from the high-powered recruiting pressure to take the Chairman's position, to first days on the job learning the strengths and weaknesses of IBM, to formulating and successfully implementing a turnaround strategy.  
  Filled with Gerstner's personal insights as he explores the company, institutes changes, and rebuilds IBM for the 21st century, readers will have unprecedented access to the mind of the CEO. Refreshing and candid throughout, Gerstner pulls no punches as shows readers what he did and why he did it.

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  Best Things First

  Bjorn Lomborg

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  Selected as one of the Best Books of 2023 by The Economist. 
  In this urgent, thought-provoking book, Bjorn Lomborg presents the 12 most efficient solutions for the world's poorest and our global SDG promises. • If you want to make the world better, Best Things First is the book to read. 
  World leaders have promised everything to everyone. But they are failing. The UN’s Sustainable Development Goals are supposed to be delivered by 2030. The goals literally promise everything, like eradicating poverty, hunger and disease; stopping war and climate change, ending corruption, fixing education along with countless other promises. This year, the world is at halftime for its promises, but nowhere near halfway. Together with more than a hundred of the world’s top economists, Bjorn Lomborg has worked for years to identify the world’s best solutions. Based on 12 new, peer-reviewed papers, forthcoming in Cambridge University Press’ Journal of Benefit-Cost Analysis, this book highlights the world’s best policies.

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  Summary of John Doerr's Speed &...

  Falcon Press

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  Buy now to get the main key ideas from John Doerr's Speed & Scale 
    
  Everyone has heard of global warming by now – yet most people don’t see it as the pressing problem that it is. The reality is, if we keep business as usual, the Earth’s climate will warm up to a devastating, unlivable degree. John Doerr’s Speed & Scale (2021) presents a ten-objective program for mitigating the effects of global warming and getting our global greenhouse gas emissions to net zero by 2050. Reducing emissions from 59 gigatons of carbon dioxide every year to zero is a colossal task, but if the entire world rallies and starts working towards this goal now, we have a chance at saving the planet, and the future of the human race. 
   

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  The Enabling Manager - How to...

  Myles Downey

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  A practical, modern book for managers and leaders who need to know how to get the best from their teams in a 21st century business world. The world of work and the needs of people in the workplace have changed to the extent that the old models no longer work. Today's manager cannot rely on 'command-and-control' and a culture of compliance to get their job done.
   
   What is the answer? Much of what Millennials are asking for - development and growth; transparency and connection; work that has meaning and purpose; empowerment - a change in leadership style, that is fitting to today's business environment; that seeks to align rather than control, to enable rather than constrain, to coach rather than command. Leading business coach Myles Downey applies the concept of coaching to modern- day management, showing managers how to motivate and enable teams and team members to achieve their goals.

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