Maison d'édition: BookRix
What is happening today is very surprising. Is it because people are only out to enrich themselves and to oppress others. It should also be a peaceful coexistence and not always just wars and other conflicts. Having been in IT for decades, I got around to writing my own books about 2 years ago and this has shown its success.
One of the most well-known and experienced cybersecurity leaders shares dozens of lessons and observations that anyone, at any stage of their career, can use to create a work culture of continuous improvement and strong leadership. Leadership development speaker & consultant Andy Ellis is the former CSO of Akamai, where he contributed to the creation of Akamai's billion‑dollar cybersecurity business. He now brings his speaking, consulting, and business knowledge to readers with 1% Leadership—based on the reality that real-world leadership is messy and complicated; it rarely fits into an acronym or a dogmatic overarching philosophy. Ellis says that there are no “irrefutable laws” of leadership or power; there is no secret. As a result, 1% Leadership does not provide one path to leadership—it provides dozens of practical lessons that anyone, at any stage of their career, can use continuously make tiny “1% at a time” improvements. 1% Leadership is a handy guidebook that business readers can regularly apply to identify blind spots, boost morale (both personal and among teams and organizations), and solve problems at work. Readers can spend a few minutes each Monday morning to focus on one lesson for their leadership development—perhaps that lesson only improves their performance by 1%; but it’s those accumulated 1% improvements that separate the best leaders from everyone else. Lessons include: To engage in the present, be of two minds about the future. Worrying about failure will make success even more unlikely. Only by engaging in the present with that worry set aside can we find the path to success. Four days of great work now are rarely more important than four months of good work down the road. Show that long-term wellness matters. Performance development should be applied to every person on your team. Rather than treating the performance process as a way to identify and document poor performers, create a process that aims to improve and develop every person on your team.Voir livre
Content marketing doesn't work – at least not in the way most people do it. Most people make content marketing harder work than it needs to be. This book will show you how to get your content marketing working hard for you, rather than the other way around! To do the work once and reap the rewards again and again (and again!).Evergreen Assets will show you:• How a cow's arse got John on primetime BBC TV.• Why the world's worst website is still better than yours.• How to make £125,000 from a 27p fridge magnet.• Why you should abandon social media.• How a spelling mistake increased sales by 48%.• The real reason that “no-one's buying” from you.• How to get the Queen of England to endorse you.• What you ACTUALLY earn in an hour.• How to sell more (by selling less).Voir livre
Negotiating Success is a guide to improving strategies, involvement, and outcomes in negotiating anything in professional and personal life. It is an unparalleled blend of practical and explicit steps to take in negotiations. With a constant focus on the mind, body, and spirit of the professional negotiator as a human being, this easy-to- ready text brings a holistic approach to the hard and soft skills needed for ethical negotiations. The result is a better understanding of how to negotiate successfully for mutual benefit by all parties. The book offers tips and tools, such as Six Principles of Ethical Influence How to use Positive Psychology to Unite your Team Emotional Intelligence for Successful Negotiation How to Minimize ConflictVoir livre
Global Business Today: The Ultimate Guide on the Best Internet Marketing Strategies That Would Bring Your Online Business to SuccessInternet marketing is about using the internet in marketing your business to consumers or other businesses. It sounds simple but it can be complicated because the internet is always evolving and changing. New advances in Internet technology are constantly providing new opportunities for businesses to add to their marketing approach and content. Likewise, advances in technology are making more affordable options available to the consumer, and so many more people are logging onto the Internet every day. As they do, the demographic is changing, and no longer is the wealthy individual the only target of Internet Marketing. Today virtually all income levels must be considered in the Internet Marketing approaches of business.This audiobook will teach you everything you need to know about internet marketing. It will give you a better understanding of the concept of marketing your business online. You will learn different strategies on how you can effectively market your products and earn the most profits.This audiobook will discuss the following topics:- Introduction to Internet Marketing- Starting Your Internet Business- Selecting Your Niche- Selling Products Online- Copywriting- Search Engine Optimization- Leveraging on Affiliate Programs- Striking Joint Venture Deals- Making Even More Money with Resell Rights- Going Viral with Viral Marketing- Publishing Your Own Mailing List & Newsletter- Free & Low-Cost Advertising Methods- And many more!The pace of Internet commerce has rocketed into the trillions of dollars in recent years. Advances in technology, and increased traffic, are leading to a future for Internet Marketing that can only point skyward. To learn more, scroll up and click “add to cart” now!Voir livre
We all have trouble making decisions at times. But how many people actually try to improve their decision-making skills? Decisive: How to Make Better Decisions in Life and Work (2013) by Chip Heath and Dan Heath offers a process for reliably making the best possible decisions… Purchase this in-depth summary to learn more.Voir livre
Green Business Practices For Dummies provides readers with the information they need to reduce the environmental impact of the business with out reducing their bottom line. The practical and expert advice and tips presented in this title benefits business owners at all levels, from large corporations to small, family-run stores. The only resource with specific hands-on guidance for greening your businessWant to take advantage of profit-enhancing opportunities while minimizing negative environmental and social impact? This practical guide shows you how to implement green business practices and gain competitive advantage through reduced costs, product and process innovation, increased productivity, and more. You'll cultivate an eco-minded workforce and manage environmental opportunities and threats at every level of your organization. Develop your sustainability plan-establish your goals, choose key performance indicators, and share your plan with stakeholders Embark on your green journey-get started by altering daily office practices, re-evaluating products and processes, and adapting your physical facilities Get internal and external stakeholders involved-stimulate buy-in from employees, develop community relationships, and collaborate with nonprofits Assess and measure your progress-identify greening standards to meet, accumulate data, and design and distribute a sustainability report to inform stakeholders of your progress Learn by example-discover how numerous green corporate visionaries met their sustainable business goals Reap the benefits of going green-improve employee morale, increase stakeholder engagement, stand out in the marketplace, and reduce your eco-footprint Open the book and find: Explanations about why sustainability is a profitable business model Common frameworks that guide most sustainability efforts Ways to create an eco-conscious work environment Guidance on working with regulatory pressures and policymakers Ways to link community support with your corporate message Success stories of green businesses, small and large Checklists, frameworks, and action items to transform your organizationVoir livre
