Weitere Bücher, die Sie mögen werden

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  Obviously Awesome - How to Nail...

  April Dunford

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  You know your product is awesome—but does anybody else? 
  In a crowded market, even the best products struggle to get noticed—not because they’re not great, but because your customers don’t get them. The problem isn’t the product—it’s the positioning. 
  In this second edition of her bestselling book, Obviously Awesome, positioning and tech expert April Dunford gives you the tools to make your product make sense to the right people, and fast. Drawing on more than two decades of launching and positioning products in tech and beyond, Dunford offers a proven, repeatable approach to positioning your product, complete with updated examples and fresh insights drawn from her real-world consulting work. 
  You'll learn how toassemble the right team to tackle positioning,use a simple yet powerful five-step positioning process,ensure your positioning is highly differentiated from your competitors,identify your best-fit customers,test your positioning using a structured sales narrative,avoid common positioning mistakes that muddy your message. 
  Whether you’re an entrepreneur, marketer, or salesperson struggling to bring inventive products to market, April Dunford’s insights will help you find your awesome, so that your customers can too.

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  On Natural Capital - The Value...

  Partha Dasgupta

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  From the man that the New York Times calls “the most important person you’ve never heard of,” renowned Cambridge University economist Sir Partha Dasgupta, comes a paradigm shifting treatise, asking a simple yet profound question—what if we put a value on nature, just as we put a value on everything else? Narrated by Sid Sagar. 
  For just about everything of value in life, there is an economic model. If it matters to us, we have found a way to put a dollar amount on it—to quantify its importance in our lives and society. These models and metrics tell us that our economies are healthy because they are growing. And yet for as long as they have existed, our economic models have served us an incomplete picture; they fail to account for the fact that our growth is driven by a resource that we take for free and treat as infinite: nature. Indeed, for centuries we have been using nature as if it were limitless, but more than ever, we are recognizing that our demands on the natural world are unsustainable. 
  In On Natural Capital, award-winning Cambridge University economist Sir Partha Dasgupta lays out a seminal new approach to economics that asks, what if we were to put a value on nature just as we value everything else? Rooted in mankind’s struggle against climate change, Dasgupta’s approach examines the existential need to rethink our relationship to nature and see its preservation as an economic imperative. Challenging much of economic thought that has come before, Dasgupta presents an urgent call to transform the focus and structures of global economics with a profound new model—one so radical that only an economist of his stature could make the world take it seriously. On Natural Capital is a bold and groundbreaking book that could, truly, change everything.

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  Opposite The Crowd - To be who...

  Chris Burkhard, Alan Burkhard

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  “Opposite The Crowd '' is a series of conversations that spans decades. It’s a body of work, a compilation of interviews, that reveals a way of thinking and a belief system that creates a unique culture – a successful culture by any standard – and one that’s desperately needed in the present. It’s a profound and transparent advocacy of relatable communications that close gaps – with yourself and others. It’s about identifying a gap that exists in all of us – who we are, who we aspire to be, and how we close that gap for professional and personal fulfillment. 
  The storytelling shared in “Opposite The Crowd” is universal. It’s relevant for all generations in any place in time. Personal lives and professional lives intertwine. “Opposite The Crowd” pulls back the curtain and unveils parallels between managing a career and managing a life. It all starts with a way of thinking that unlocks limiting beliefs and propels readers into key areas of joy and prosperity. It’s an album of maverick strategies, by father and son maverick thinkers Alan and Chris Burkhard. Alan’s operating philosophies have now become his son Chris’ philosophies.  
  Initially, the intent was to curate a family legacy chronicle for future generations, but as the project progressed, a thundering undertone surfaced: Our conversations are impactful enough to integrate value into many lives. Our resounding through-line is less about chasing and more about innovative, even unconventional operating philosophies that could be considered nonconformist – they may go against norms – AND THAT’S OK!  
  Many of us live with a gap between where we are and where we want to be. In order to have what you want, you have to put in the work. To be who you want to be, you must know who you are.

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  Algorithmic Trading -...

  Chain Publications

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  In Algorithmic Trading, here is just a fraction of what you will discover:  
  ● A simple and detailed explanation of how algorithmic trading works  
  ● The exact steps you need to take in developing and executing a trading algorithm  
  ● Where to get a consistent stream of trading ideas, and why you won’t use most of them  
  ● How you can do algorithmic trading without having to learn to code  
  ● Why you should do this step first before going live, even if you want to start executing  
  your trade right away  
  ● The most important risk management tool that you should apply to every trade  
  ● 4 common pitfalls that even seasoned Algo traders make, and how to watch out for  
  them  
  ● Useful resources to build up your knowledge and skills in algorithmic trading  
  And much more.

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  Present Crisis

  James Russell Lowell

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  James Russell Lowell was an American Romantic poet, critic, editor, and diplomat. He is associated with the Fireside Poets, a group of New England writers who were among the first American poets who rivaled the popularity of British poets. These poets usually used conventional forms and meters in their poetry, making them suitable for families entertaining at their fireside."Lowell's poem "The Present Crisis," an early work that addressed the national crisis over slavery leading up to the Civil War, has had an impact in the modern civil rights movement. The National Association for the Advancement of Colored People named its newsletter The Crisis after the poem, and Martin Luther King, Jr. frequently quoted the poem in his speeches and sermons. The poem was also the source of the hymn Once to Every Man and Nation." - Summary by Wikipedia

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  Mission Transition - Navigating...

  Matthew J. Louis

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  Mission Transition is an essential career-change guide for any transitioning veteran that wants to avoid false starts and make optimal career choices following active duty. 
  Every year, about a quarter of a million veterans leave the military - most of whom are unprepared for the transition. These service members have developed incredible leadership, problem-solving, and practical skills that are underutilized once they reach the civilian world, a detriment to both themselves and society. 
  Well-intentioned Transition Assistance Programs and other support structures within the armed forces often leave veterans fending for themselves. The mission-first culture of the military results in service members focusing on their active duty roles in the year leading up to their separation, leaving them little time to adequately prepare to join the civilian world. 
  President of Purepost, a next-generation staffing solution and public benefits corporation, and author Matthew J. Louis guides military personnel through the entire process of making a successful move into civilian professional life. 
  In Mission Transition, this book will:Guide you through the process of discovering what path you want to take going forwardTeach you the strategies that will make your résumé stand outProvide suggestions to help you prepare for and ace the interviewDiscuss ways to acclimate to your new organization’s culture and pay it forward to other veterans 
  Each chapter includes advice from other veterans, illustrations of key concepts, summaries, and suggested resources. Let this well-written and easy to follow guidebook help you transition out from the military and commit to being successful in the next chapter of your life.

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