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  Human Powered - Supercharge your...

  Trenton Moss

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  Working in a digital product environment? 85% of job success comes from well‐developed people skills. The greater your skills in leadership, emotional intelligence and resilience, the more likely you are to succeed.
  Human Powered is a concise and accessible guide that will help you collaboratively solve problems, resolve conflict and inspire others. Get everyone doing this and you'll have truly high-performing digital product teams. This audiobook will show you how to:
  
  - Influence, persuade and show true leadership to stakeholders, regardless of where you sit in the hierarchy
  - Communicate in ways that make everyone in your team feel unstoppable, and enhance team performance
  - Take responsibility for your job and workplace relationships as you've never done before
  - Develop the emotional intelligence and people skills to transform your working life and supercharge your performance
  - Gain lifelong people skills that you can use for the rest of your career 
  Get access to more resources at www.humanpoweredbook.com.

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  Life Is Long - How to Reinvent...

  Cherie Soyoung Pae Kloss

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  If you’re telling yourself this book isn’t for you because you’re locked into circumstances you can’t change, because you didn’t get your life off to a great start, because it’s already too late, or because too many people are depending on you…I wrote this book for you.I wrote it for anyone who feels stuck—who wants to break out and try something different but who keeps not doing it. Maybe they think their circumstances are locking them in, maybe they’re just scared, or maybe they think they could summon the courage and get into motion if they just knew where they wanted to go.I wrote it for people who want something more—people who already have quite a lot but still feel restless and people who’ve never had much but aren’t willing to give up on the idea of having more. Finally, I wrote this book for women—not in an exclusionary, “No boys allowed” way, but because most of the books out there on the personal and career development shelves seem to assume a male reader. They make recommendations that any mother knows are out of reach...If you need to get kids to the school bus with their breakfasts eaten, backpacks packed, and at least most of their clothes on, matched, and right-side out, devoting the first three hours of your day to a morning routine of meditation, exercise, deep work, juicing, and day-planning might be fantastic. But so would a million dollars and a magic wand.

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  Sustainability is for Everyone -...

  Lael Giebel

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  Creating and implementing a new sustainability program can be daunting – where to start? 
  2023 FAPA PRESIDENT'S BOOK AWARD SILVER MEDALIST 
  This book is a roadmap for the ABCs of starting a sustainability program for your business. There’s no better time to start than now (no matter how long you’ve been in business). Designed to be a practical tool for any professional, this guide provides a hands-on approach to implementing programs and practices including referencing real-world examples. Whether your business is public, private, government, non-profit, etc., and regardless of its size, you can discover meaningful ways to make any business operations more sustainable. The intent is to create a holistic, integrated, sustainable ecosystem that is both impactful and inclusive. The ideas offered within this book include:How to outline practical stepsSuggestions to create a comprehensive programEngaging both senior executives and employees in your effortsBuilding momentum for your effortsCreating a sustainability mission statementDeveloping a waste management programMeasuring your carbon footprintFolding practices into your employee trainingUsing sustainability in your marketing and public relationsGreen facilities and ways to achieve thisHow to create green products and practicesThinking outside the box for events, daily consumables, and moreResources for further reading and development

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  Business Innovation Explained

  Can Akdeniz, IntroBooks Team

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  Today, business innovation is a buzzword you hear everywhere. There are conferences, books, TED talks, and college classes all dedicated to innovation. What is innovation? How do you make sure that your company is innovating? How do you make sure that innovation doesn’t hurt your company at all? This book answers all those questions and more. 

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  Purple Cow - Transform Your...

  Seth Godin

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  In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands?       Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc.-weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow.       Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow.       You can't paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth.       Purple Cow launched a movement to create products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers who've taken the message to heart.

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  Social Media Marketing Content...

  Aron Bordelon

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  Not Sure What To Post On Social Media? Struggling To Come Up With Fresh Content Ideas? This Audiobook Can Help! 
  You probably already know that your business or brand NEEDS to build a social media presence. Of course you do! Over 4 billion people worldwide use the Internet — and some 2+ billion of those people visit Facebook each month. 
  So whether you’re an established business owner, a brand new start-up, or a budding online influencer, the fast-paced digital world is the place for you to be. 
  But even though YouTube, Facebook, Instagram (plus more!) are marketing goldmines, it can be tough work trying to figure out where to start. 
  Turning digital social likes into real-world cash takes time, consistency, and laser-focused strategy. But finely tuned tactics are only half the battle. 
  The other half? Creating content that your audience will absolutely love. 
  The fact of the matter is that when it comes to achieving amazing results through social media marketing, Content is King. 
  And all the endless strategies, advertising spend and marketing tactics in the world cannot overcome bad photos, poor video quality, and terrible blog posts. 
  And besides, no-one wants their company or brand to end up being just another bad meme. 
  What you do want, however, is a profitable online digital marketing plan that promotes the kind of quality content that matches your business goals and brand vision… 
  … so what you need is Social Media Marketing Content Creation Essentials!

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