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  Digital Niche Marketing -...

  David Finstein

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  Digital niche marketing is a focused marketing strategy that targets a specific, often smaller segment of a broader audience. Unlike traditional, mass-market approaches that aim to reach as many people as possible, niche marketing hones in on groups with distinct interests, needs, or lifestyles. By tailoring campaigns to resonate with these unique groups, brands can foster stronger connections, drive higher engagement, and establish themselves as trusted experts within a particular domain. This approach helps brands stand out in an oversaturated digital environment, where audiences are increasingly selective about what content they engage with and trust. 
  A central feature of digital niche marketing is its emphasis on relevance. By developing content, messages, and offerings that directly speak to the values, preferences, and challenges of a particular group, businesses can achieve a higher level of personalization. For example, a skincare brand might focus exclusively on consumers with sensitive skin, designing its messaging and products to address the specific needs of that audience. This focus not only appeals to a select group but also builds credibility, as audiences perceive that the brand understands their needs on a deeper level. 
  Digital niche marketing thrives on digital channels that enable precise audience targeting. Social media platforms, search engines, and specialized forums or communities allow brands to interact directly with their niche audience. Tools like Google Ads, Facebook Audience Insights, and email marketing analytics offer data on audience behavior, allowing businesses to refine and adjust their campaigns in real time. These tools also make it feasible for smaller companies to compete with larger ones, as they can concentrate resources on a well-defined market segment rather than spreading efforts across a broad, often competitive field.

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  Data-Driven Science and...

  SAM CAMPBELL

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  In the modern era, where data is the new gold, "Data-Driven Science and Engineering: Mastering the Art of Data-Driven Decision Making" serves as a comprehensive guide to harnessing the power of data for scientific inquiry and engineering innovation. This book bridges the gap between theoretical knowledge and practical application, offering a deep dive into the methodologies and tools that enable effective data analysis and decision-making processes. 
  Authored by leading experts in data science and engineering, this book is designed for a broad audience, from beginners seeking to understand the basics of data-driven techniques to professionals aiming to enhance their decision-making skills. It covers a wide range of topics, including the fundamentals of data collection and analysis, advanced statistical methods, machine learning algorithms, and the latest in artificial intelligence technologies. 
  "Data-Driven Science and Engineering" not only equips readers with the necessary tools and techniques but also explores the ethical and regulatory considerations of data usage. It emphasizes the importance of transparency, fairness, and accountability in data-driven decision-making, ensuring readers are well-versed in navigating the complexities of the digital age. 
  "Data-Driven Science and Engineering: Mastering the Art of Data-Driven Decision Making" is an invaluable resource for mastering the skills necessary to thrive in a data-centric world. This book will empower you to make informed decisions, optimize processes, and lead projects to success with confidence and precision. 
   

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  Escaping the Housing Trap - The...

  Jr. Charles L. Marohn, Daniel...

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  In Escaping the Housing Trap: The Strong Towns Solution to the Housing Crisis, renowned urbanists Charles (Chuck) Marohn and Daniel Herriges introduce a first-of-its-kind discussion of the tension between housing as a financial product and housing as shelter. This is the key insight that's been missing from the Housing Crisis Conversation; and the insight that can help cities fight back against the crisis from the bottom-up. 
   
   
   
  This book offers a serious, yet accessible, history of housing policy in the United States and explains how it led us to this point in time: where we face a market that is rigged against people who, only a few decades ago, could have been homeowners or stable, long-term rentals. 
   
   
   
  Escaping the Housing Trap is the must-have resource for everyone with a stake in the future of housing in America—and that means everyone. Listeners will find discussions of housing as an investment and how the country's neighborhoods are being transformed by the introduction of large amounts of investment; explorations of housing as shelter, including discussions of zoning policy and NIMBYism; and a comprehensive overview of the Strong Towns approach to solving the American housing crisis.

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  Surviving Everest: My Harrowing...

  Landon Mercier

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  Surviving Everest: My Harrowing Journey to the Summit 
  Are you ready to push your limits and uncover your inner resilience by conquering Everest's trials? 
  In search of an all-encompassing guide to mastering the challenges of Everest and discovering your own strength? 
  Your journey starts here! 
  This guide is your essential partner in understanding the Everest experience, applying survival skills, and engaging in immersive exercises, all setting you up for success. 
  Updated with the latest insights for your Everest adventure. 
  Key features of this comprehensive guide: 
  - In-depth exploration of tackling the trials of Everest 
  - Detailed insight into the strategies for survival 
  - Effective methods to prepare for and overcome obstacles 
  Our guide stands out with thorough coverage, crucial for your success in reaching the summit. Concepts aren't just glossed over; they are examined with precision. 
  Please note, this guide is an independent resource created to enhance your journey and is not associated with any official Everest expedition entity. 
  Crafted with clarity and easy-to-follow language, our Everest Survival Guide ensures seamless transitions between topics. Say goodbye to confusing terminology and hello to clear, precise, and accurate content. 
  So, why wait? Click the BUY NOW button, secure your guide, and start your Everest success journey today!

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  From Outer Space to Inner Space...

  Dr. Edgar Mitchell

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  The sixth man who walked on the moon shares his journey to the stars, into the mind, and beyond. 
  In February 1971, as Apollo 14 astronaut Edgar Mitchell hurtled Earthward through space, he was engulfed by a profound sense of universal connectedness. He intuitively sensed that his presence and that of the planet in the window were all part of a deliberate, universal process, and that the glittering cosmos itself was, in some way, conscious. The experience was so overwhelming, Mitchell knew his life would never be the same.  
  For the next thirty-five years, he embarked on another journey, an inward exploration of the ineffable mystery of human consciousness and being. Mitchell left NASA to form the Institute of Noetic Sciences (IONS). There he initiated research in areas of study previously neglected by mainstream science and constructed a theory that could explain not only the mysteries of consciousness, but also the psychic event—what spiritualists call a “miracle” and scientists dismiss altogether.  
  Mitchell also created a new dyadic model of reality, revealing a self-aware universe not predetermined by the laws of physics, preordained by deities, or infinitely malleable. While human actions are generally subject to the laws of physics, these laws are also influenced by the mind.  
  From Outer Space to Inner Space traces two remarkable journeys—one through space and one through the mind. Together they fundamentally alter the way we understand the miracle and mystery of being, and ultimately reveal humankind’s role in its own destiny.  
  Previously published as The Way of the Explorer, this edition includes a new foreword by Avi Loeb, an afterword by Dean Radin, and a postscript chapter by the author.

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  Fashion After Fifty - A Guide to...

  Kaaren Hale

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  The trouble with being over fifty is that everything starts to change. By sixty, gravity has started to pull hard and by seventy there is an urgent need to cover up some of the wobbly bits. The female ageing process has not been helped by society’s worship of youth and airbrushed beauty. Yet despite the youth-obsessed society of which the fashion industry is only one reflection, women continue to need to feel good about themselves, to nurture their self-confidence; to re-educate themselves about what works and why, to seek new doyennes of style and to retain beauty that is attainable past the first blush of youth.
  In this timely new edition of her tongue-in-cheek look at the fashion world, Kaaren Hale gives us her take on the industry and how to confidently find your own style in an ever-changing and confusing landscape.The women of her generation are the product of the conservative Fifties, the Swinging Sixties, the boom-boom Eighties and sober Nineties. They have enjoyed many heydays and aren’t ready to give up just yet. So why is it that the fashion industry, with few exceptions, directs all its ideas to the very young?
  Although the lack of style mentors and fashion choices is disheartening, women do not have to fill their wardrobes with dreary clothes, insensitive to the high-spirited girl inside them who still craves fashion adventure. They may not have Donna Karan to guide them personally through the minefield of middle age, but they can learn from their peers who already know how to do it – and enjoy the ride. This is a book for a generation of women that has done it all, seen it all and still wants to look – and feel – good.

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