D'autres livres qui pourraient vous intéresser

• 

  Product-Led SEO - The Why Behind...

  Eli Schwartz

  • 0
  • 0
  • 0

  Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it’s not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your search engine marketing needs a distinctive blend of creativity and logic.Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.

  Voir livre

• 

  Technological & Social Shifts -...

  Fredrich Hazelton

  • 0
  • 0
  • 0

  This book contains these titles: 
  - The Rise of Social Media: The rise of social media has reshaped the way people connect, communicate, and consume information. Over the past two decades, digital platforms have evolved from niche online communities to global networks that influence nearly every aspect of modern life. Social media is no longer just a tool for staying in touch with friends and family—it has become a powerful force in politics, business, entertainment, and culture. As the world becomes increasingly interconnected, understanding the impact of these platforms is essential.  
  - The Rise of Remote Work: The COVID-19 pandemic marked a turning point in how the world approaches work. Overnight, offices across the globe emptied as organizations scrambled to adapt to a new reality: remote work. What began as an emergency measure to ensure continuity during a global crisis evolved into a massive experiment that reshaped traditional workplace norms. For many, the home became an office, kitchen tables transformed into desks, and digital platforms like Zoom and Microsoft Teams replaced conference rooms.  
  - The Fall of the Berlin Wall: The Berlin Wall stands as one of the most defining symbols of the Cold War, a stark reminder of the ideological divide that shaped global politics in the second half of the 20th century. For nearly three decades, it separated families, friends, and a nation, embodying the tension between the communist East and the capitalist West. Its fall on November 9, 1989, marked the beginning of the end of the Cold War and set the stage for German reunification, forever altering the political landscape of Europe and the world. 

  Voir livre

• 

  Summary: Influence - The...

  Brooks Bryant

  • 0
  • 0
  • 0

  Disclaimer: This is not the official book; but a summary. It also does not accompany the official. 
  Unlock the secrets behind the art of persuasion with our concise summary of 'Influence' by Dr. Robert B. Cialdini. Dive deep into the science of why people say "yes" and discover the six universal principles of influence that govern human behavior. 
  Dr. Cialdini, a leading expert in the fields of persuasion, compliance, and negotiation, offers a compelling exploration of the psychology of why we comply with requests. He illustrates each principle with real-life examples and provides practical tips on how to defend oneself against undue influence.

  Voir livre

• 

  Secrets of the Career Game - 36...

  Kendall Berg

  • 0
  • 0
  • 0

  So many people are trying to navigate a corporate world that is laden with secrets; cleverly hidden and unspoken rules to a game that most employees don’t know they are playing. In order to find the success that most people want in their careers, it requires navigating this unspoken set of guidelines effectively.Secrets of the Career Game is geared towards arming individuals with the knowledge they need to understand how to evaluate their own competencies, build their toolset to open doors for progression, and establish a network that will accelerate their growth.

  Voir livre

• 

  The breakthrough organization -...

  Soufiane Erraji

  • 0
  • 0
  • 0

  The Breakthrough Organization is a business book that follows the journey of a new CEO tasked with rescuing a troubled company. 
  Will he succeed to turn the situation around, restore profitability and turn the company into a best place to work, despite the challenges and betrayals? 
  Behind the story, this is a book of strong leadership, communication, and company culture. The CEO's journey serves as a guide for leaders seeking to transform their own organizations into profitable and rewarding places to work.

  Voir livre

• 

  Make Healthcare Work for You -...

  Darrell T. Moon

  • 0
  • 0
  • 0

  Healthcare is often the second-highest cost of doing business, yet many CEOs find themselves paying more each year for diminishing returns. What if there was a way to slash these costs while offering better benefits to your employees? 
  Aspirational healthcare offers a proven, transformative, and sustainable approach that's easy for CEOs to implement and monitor through a dashboard. This isn't just another Band-Aid solution - it's modeled after the internationally acclaimed Nuka System of Care in Alaska. For over 20 years, Nuka has set the gold standard for patient satisfaction and reduced costs, achieving what seemed impossible: a healthcare system that genuinely works for its customers at half the cost. 
  As a CEO, you hold the power to revolutionize how healthcare works for your organization. By adopting aspirational healthcare, you can take control of healthcare spending, offer superior benefits, and foster a healthier, more productive workforce. 
  It's time to break free from the broken U.S, healthcare system. Discover how you can lead the change, providing your team with the benefits they deserve while achieving dramatic cost savings. Learn how to control your company's financial destiny and improve the well-being of your employees and their families.

  Voir livre