Altri libri che potrebbero interessarti

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  Biomimetics - How Lessons from...

  Brian Clegg

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  An exploration of the transformative ways in which nature has inspired the technological advancement of humankind.
  
  Biomimetics literally means emulating biology - and in a broader sense the term covers technological advances where the original inspiration came from nature. The Earth is a vast laboratory where the mechanisms of natural selection have enabled evolutionary solutions to be developed to a wide range of problems.
  
  In this new title in the Hot Science series, science writer Brian Clegg looks at how humans have piggybacked on natural experimentation, redeploying a solution to create things that make our lives easier. He looks at how the hooks on burdock seeds inspired the creation of Velcro, how the stickiness of the feet of geckos and frogs has been used to create gripping surfaces, such as tyre treads, and how even the most basic optical enhancement in the form of spectacles is itself a form of biomimetics.

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  Superfoods Silkworms and Spandex...

  Joe Schwarcz

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  In this new collection of bite-size pop science essays, bestselling author, chemistry professor, and radio broadcaster Dr. Joe Schwarcz shows that you can find science virtually anywhere you look. And the closer you look, the more fascinating it becomes. In this volume, we look through our magnifying glass at maraschino cherries, frizzy hair, duct tape, pickle juice, yellow school buses, aphrodisiacs, dental implants, and bull testes. If those don’t tickle your fancy, how about aconite murders, shot towers, book smells, Swarovski crystals, French wines, bees, or head transplants? You can also learn about the scientific escapades of James Bond, California’s confusing Proposition 65, the problems with oxygen on Mars, Valentine’s Meat Juice, the benefits of pasteurization, the pros and cons of red light therapy, the controversy swirling around perfluoroalkyl substances (PFAS), why English cucumbers are wrapped in plastic, and how probiotics may have seeded Hitler’s downfall. 
  		 
  Superfoods, Silkworms, and Spandex answers all your burning questions about the science of everyday life, like:
  		
  		why “superfood” is a marketing term, not a scientific one;
  		why plastic wrap is sometimes the environmental choice;
  		why supplements to reduce inflammation may just reduce your bank account;
  		how maraschino cherries went from a luxury good to a cheap sundae topper;
  		what’s behind “old book smell”;
  		how margarine became a hot item for bootleggers;
  		why duct tape is useful, but not on ducts; and
  		how onstage accidents led to fireproof fabrics.

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  UX - User Experience Basics for...

  Andy Vickler

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  Introducing a new type of book that will change your life: UX: User Experience Basics for Beginners. UX books are a category of design books that focus on the usability and user interface of products, mobile apps, and websites. They help listeners understand how their product looks and functions from their perspective as users. The UX book is for anyone who needs to create interfaces for companies or individuals in order to make them more usable, engaging, or beautiful. 
  The UX book is for aspiring and experienced designers, developers, product managers, and marketers who need to design products that people will use. Today's business world requires designers to evolve beyond the traditional interfaces of PDFs with multiple columns of text and images. And that means learning how to create apps and websites that meet today's sophisticated user needs. 
  The book covers the following aspects:What is user experience?Why is user experience important?How does user experience impact SEO?How to enhance site user experience designCommon UX problems with websitesWhat UX tools are there, and what can the data tell you?And much more 
  The principle of the book is to offer students a workable and applicable design pattern for developing an interaction from a user's behavior and design point of view. The designers and developers will be able to understand the constraints of the system and design a custom solution that can be easily implemented in any problem domain. The book is written with academic rigor, practicality in the relevance of today's user interface design, while remaining accessible to students. 
  We hope that you enjoy learning about UX and are able to apply this knowledge to your own or your clients' products. We also hope that this book will encourage you to learn more about UX design and how to make use of our learning resources.

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  Playing Possum - How Animals...

  Susana Monsó, Mark Rowlands

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  When the opossum feels threatened, she becomes paralyzed. Her body temperature plummets, her breathing and heart rates drop to a minimum, and her glands simulate the smell of a putrefying corpse. Playing Possum explores what the opossum and other creatures can teach us about how we and other species understand mortality, and demonstrates that the concept of death, far from being a uniquely human attribute, is widespread in the animal kingdom. 
   
   
   
  With humor and empathy, Susana Monsó tells the stories of ants who attend their own funerals, chimpanzees who clean the teeth of their dead, dogs who snack on their caregivers, crows who avoid the places where they saw a carcass, elephants obsessed with collecting ivory, and whales who carry their dead for weeks. Monsó, one of today's leading experts on animal cognition and ethics, shows how there are more ways to conceive of mortality than the human way, and challenges the notion that the only emotional reactions to death worthy of our attention are ones that resemble our own. 
   
   
   
  Blending philosophical insight with new evidence from behavioral science and comparative psychology, Playing Possum dispels the anthropocentric biases that cloud our understanding of the natural world, and reveals that, when it comes to death and dying, we are just another animal.

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  Product Design

  Gilbert Keating

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  Product Design: Discover the Perfect Formula on How to Create Profitable Digital ProductsIf you have been online for any length of time, you have likely heard that “themoney is in the list” and that “you need to have your own product” to make themost money online. These are good pieces of advice to follow, but if you havenever created your own product before, it may seem mission impossible tocomplete this task. The good news is it’s no longer that difficult to create your own digital products. Many people have been making money with the use of digital products and you could be one of them. This audiobook will teach you the ins and outs of how to create profitable digital products. You will learn what topic to choose, how to do market research for it, choosing the best title for your product, and more.This audiobook will cover the following topics:- Pick A Problem You Can Solve- Do Market Research Before Writing A Word- Pick A Title That Will Sell- Choose The Best Format To Create Your Product- Plan Your Entire Product With An Outline- Create It Yourself Or Outsource It- Write Your Sales Letter And Set Up Your Funnel- And many more!If you want to learn more, scroll up and click “add to cart” now!

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  Taming Silicon Valley - How We...

  Gary Marcus

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  On balance, will AI help humanity or harm it? AI could revolutionize science, medicine, and technology, and deliver us a world of abundance and better health. Or it could be a disaster, leading to the downfall of democracy, or even our extinction. In Taming Silicon Valley, Gary Marcus, one of the most trusted voices in AI, explains that we still have a choice. And that the decisions we make now about AI will shape our next century. In this powerful manifesto, Marcus explains how Big Tech is taking advantage of us, how AI could make things much worse, and, most importantly, what we can do to safeguard our democracy, our society, and our future. 
   
   
   
  Marcus explains the potential—and potential risks—of AI in the clearest possible terms and how Big Tech has effectively captured policymakers. He begins by laying out what is lacking in current AI, what the greatest risks of AI are, and how Big Tech has been playing both the public and the government, before digging into why the US government has thus far been ineffective at reining in Big Tech. He then offers real tools, including eight suggestions for what a coherent AI policy should look like—from data rights to layered AI oversight to meaningful tax reform—and closes with how ordinary citizens can push for what is so desperately needed. Taming Silicon Valley is a must-listen for every concerned citizen.

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