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  Freemium - How Zoom HubSpot...

  Dave Boyce

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  Companies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multibillion-dollar companies using the three-step "Freemium" product strategy: (1) instead of hiring an expensive sales force, give away software for free; (2) let happy users tell others; (3) offer a premium subscription version, producing a recurring revenue stream. Over the last three decades, Freemium strategy has evolved into a practice known to tech industry insiders as "product-led growth." 
   
  Freemium is the authoritative guide to product-led growth, written by Silicon Valley entrepreneur and Harvard MBA Dave Boyce, who teaches the first MBA-level course on the topic. Freemium explains how to develop a product that can sell itself, how to ward off competitors, and how to seamlessly move upmarket, selling to larger customers. It details how the product itself (instead of expensive employees) can be used for customer onboarding, customer service, and customer retention. Freemium also details how non-software companies and enterprise sales-led companies are combining product-led growth tactics with more traditional go-to-market initiatives. 
   
  Competing in nearly every tech-related industry today requires an understanding of the principles of product-led growth. Freemium is the comprehensive, practical handbook for this unicorn-building strategy.

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  AI-Driven Data Modeling -...

  Mark Jackson

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  "AI-Driven Data Modeling: Transforming Insights and Decision-Making" explores the cutting-edge intersection of artificial intelligence and data modeling, offering a comprehensive guide for data professionals, AI enthusiasts, and decision-makers. This book provides a deep dive into how AI technologies can revolutionize traditional data modeling practices, unlocking new levels of insight and efficiency. 
  "AI-Driven Data Modeling: Transforming Insights and Decision-Making" is your essential guide to understanding and applying the latest advancements in AI to revolutionize your approach to data analysis and decision-making. 
   

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  Scabies - A Comprehensive Guide...

  Lilly Richardsen

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  Scabies is a highly contagious skin condition caused by the microscopic Sarcoptes scabiei mite. These mites burrow into the upper layer of the skin, where they lay eggs and trigger an allergic reaction, leading to intense itching and irritation. Scabies infestations can affect people of all ages, backgrounds, and socioeconomic statuses, making it a global health concern. Although the condition is treatable, its contagious nature requires prompt diagnosis and management to prevent widespread transmission. Understanding scabies, how it spreads, and its impact on individuals and communities is crucial in controlling outbreaks and ensuring effective treatment. 
  Scabies mites are tiny parasites that are not visible to the naked eye. They have a life cycle consisting of several stages, including egg, larva, nymph, and adult. Once the female mite burrows into the skin, she lays eggs that hatch within a few days. The larvae then mature into adults and continue the infestation. The entire life cycle takes about two to three weeks, during which the mites multiply and spread to new areas of the skin. This continuous cycle of burrowing, laying eggs, and maturing contributes to the persistence of the infestation and the worsening of symptoms. 
  The primary mode of transmission for scabies is direct, prolonged skin-to-skin contact with an infected individual. This makes scabies particularly common in households, nursing homes, schools, and other crowded living environments where close physical interactions occur frequently. The mites can also spread through shared bedding, clothing, and furniture, although indirect transmission is less common. Because scabies mites can survive for a short time outside the human body, it is possible for reinfestation to occur if proper decontamination measures are not taken.

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  Grass-Fed Beef for a...

  Ridge Shinn, Lynn Pledger

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  The COVID-19 pandemic exposed the vulnerabilities of our globalized food system and highlighted the desperate need for local and regional supplies of healthy meat. We must replace corn-based feedlots, which are responsible for significant climate emissions, nitrogen pollution, and animal suffering. Grass-Fed Beef for a Post-Pandemic World outlines a hopeful path out of our broken food system via regional networks of regeneratively produced meat. In 2017, Ridge Shinn and Lynne Pledger went to market with Big Picture Beef, a company that partners with farmers across the Northeast to increase access to wholesale markets while promoting holistic grazing management techniques. The result? Increased health benefits for consumers, the environment, and livestock. This book compiles information from the fields of ecology, climate science, nutrition, and animal welfare, along with on-the-farm stories from Ridge’s travels as a consultant all over the world. It reveals that regenerative grazing can restore degraded farmland, protect against droughts and floods, increase biodiversity, combat climate change by reducing emissions and sequestering carbon, contribute to regional economic development, and produce nutrient-dense meat for consumers. This book is for anyone wondering how our farmers and ranchers can raise cattle while also caring for the local and global environment. It includes a foreword by Gabe Brown, the bestselling author of Dirt to Soil.

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  Mountainish

  Zsuzsanna Gahse

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  A narrator and her dog are criss-crossing the Swiss Alps. She travels with friends who share her interest in food, languages and their topographical contexts. They collect colours, even look for colourlessness, and develop the idea of a walk-in diary, a vain attempt to archive their observations.
  Gradually, other mountains appear in their observations and memories, as do the mountains of literature and art. Mountains may be sites of fear and awe, of narrow-mindedness, racism and ever-looming collapse; Alpine lodges may be places of hospitality, retreat and unexpected encounters; of nature under threat.
  In 515 notes, Zsuzsanna Gahse unfolds a finely woven interplay between her six characters while giving us a vivid panorama of mountain worlds, a multi-layered typology of all things mountainish.

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  Trafficking Data - How China is...

  Aynne Kokas

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  From TikTok and Fortnite to Grindr and Facebook, Aynne Kokas delivers an urgent look into the technology firms that gather our data, and how the Chinese government is capitalizing on this data flow for political gain. 
   
   
   
  In Trafficking Data, Aynne Kokas looks at how technology firms in the two largest economies in the world, the United States and China, have exploited government policy (and the lack thereof) to gather information on citizens, putting US national security at risk. Kokas argues that US government leadership failures, Silicon Valley's disruption fetish, and Wall Street's addiction to growth have fueled China's technological goldrush. In turn, American complacency yields an unprecedented opportunity for Chinese firms to gather data in the United States and quietly send it back to China, and by extension, to the Chinese government. Drawing on years of fieldwork in the US and China and a large trove of corporate and policy documents, Trafficking Data explains how China is fast becoming the global leader in internet governance and policy, and thus of the data that defines our public and private lives.

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