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  Digital Niche Marketing -...

  David Finstein

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  Digital niche marketing is a focused marketing strategy that targets a specific, often smaller segment of a broader audience. Unlike traditional, mass-market approaches that aim to reach as many people as possible, niche marketing hones in on groups with distinct interests, needs, or lifestyles. By tailoring campaigns to resonate with these unique groups, brands can foster stronger connections, drive higher engagement, and establish themselves as trusted experts within a particular domain. This approach helps brands stand out in an oversaturated digital environment, where audiences are increasingly selective about what content they engage with and trust. 
  A central feature of digital niche marketing is its emphasis on relevance. By developing content, messages, and offerings that directly speak to the values, preferences, and challenges of a particular group, businesses can achieve a higher level of personalization. For example, a skincare brand might focus exclusively on consumers with sensitive skin, designing its messaging and products to address the specific needs of that audience. This focus not only appeals to a select group but also builds credibility, as audiences perceive that the brand understands their needs on a deeper level. 
  Digital niche marketing thrives on digital channels that enable precise audience targeting. Social media platforms, search engines, and specialized forums or communities allow brands to interact directly with their niche audience. Tools like Google Ads, Facebook Audience Insights, and email marketing analytics offer data on audience behavior, allowing businesses to refine and adjust their campaigns in real time. These tools also make it feasible for smaller companies to compete with larger ones, as they can concentrate resources on a well-defined market segment rather than spreading efforts across a broad, often competitive field.

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  Blitzkrieg Bops - A Brief...

  Alli Patton

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  What happens when aggressive, riotous punk music becomes the peacemaker?
  
  Chronicling a history of punks at war, Blitzkrieg Bops studies bands who have soundtracked a movement —including Pussy Riot, Stiff Little Fingers, National Wake, Wutanfall, Los Pinochet Boys, Rimtutitkui, The Kominas & more — creating music to overthrow corrupt governments, stomp out oppressive regimes, fight the establishment and, in turn, fight for their lives.

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  Causal Inference and AI -...

  Sam Green

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  Artificial intelligence has revolutionized industries by identifying patterns and making predictions from vast amounts of data. However, the true power of AI lies not just in recognizing correlations but in understanding causation—the fundamental "why" behind events and outcomes. 
  Causal Intelligence provides a comprehensive exploration of how causal inference principles can transform AI systems from mere pattern detectors into tools capable of reasoning, decision-making, and ethical intervention. Combining the rigor of causal theory with the practicalities of modern AI, this book bridges the gap between two evolving fields to unlock groundbreaking applications in healthcare, finance, public policy, and beyond. 
  Whether you’re a data scientist, AI practitioner, researcher, or curious technologist, this book will empower you to:Grasp the fundamental differences between correlation and causation.Understand key causal inference frameworks, including Pearl's Causal Hierarchy and Rubin's Causal Model.Discover techniques for identifying causal relationships in complex data.Learn how to integrate causal reasoning into machine learning and AI systems.Explore real-world applications and case studies where causality transforms outcomes.Address fairness and ethics in AI using a causal perspective. 
  Written in an accessible yet rigorous style, Causal Intelligence serves as a roadmap for the next generation of AI systems—ones that don’t just predict the future but understand it, shape it, and improve it. Dive into the emerging world of causal AI and discover how it’s poised to redefine data-driven decision-making for the better.

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  Saved by a Stranger -...

  Lezlee Peterzell-Bellanich

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  Saved by a Stranger is an honest, down-to-earth, informative book inspiring hope, perseverance, and triumph for those who are facing the need for a new organ. Through great storytelling, the author helps patients and caregivers feel empowered as they face the challenges of the unknown. 
  After battling a rare autoimmune disorder called Primary Schlerosing Cholangitis (PSC) for eighteen years which led to cirrhosis, Lezlee Peterzell Bellanich's husband, Capt. Rob, finally received his life-saving liver transplant on September 10, 2020 at Mayo Clinic in Jacksonville, Florida. Today, he looks and feels like a healthy man with a new engine inside of him. 
  What were all of the twists and turns that led to where they are now? How does hearing amazing survival stories from other transplant patients provide hope and crucial information to those on the waitlist? How, who, and where do donated organs come from? 
  Saved by a Stranger unlocks the mystery of organ donation and transplantation through honest storytelling. The author not only describes their family's personal journey, which included relocating from New York to Florida at the beginning of the Covid outbreak, but also features chapters and interviews with other transplant patients and medical professionals in this field. In doing so, she hopes to increase organ donor registration, give hope to those on the transplant waitlist, and encourage all transplant centers to have regular support group meetings like the Mayo Clinic's weekly Second Chance support group for liver and kidney transplant patients and caregivers.

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  Breakthroughs - Realizing Our...

  Keith Nelson

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  Breakthroughs show readers the world of Tricky Mixes as key pathways to breakthrough advances--estimates of human potential may never be the same again. Dynamic Systems theories and research provide the backbone concepts for Breakthroughs. Yet, readers discover that new Dynamic Mixes reveal untapped human potential in everyday situations not just in rigorous scientific studies. Individuals, small groups, and large organizations often get "stuck" in their progress by failing to respect and explore the complex interacting factors impacting their situations.  Breakthroughs present countless examples which reveal that variants of the same dynamic processes underlie being stuck, versus progressing at modest rates, or advancing at turbo speeds. These examples and events are drawn from research with Keith E. Nelson’s colleagues plus many independent labs around the world, as well as from first-person episodes of many kinds and from many sources. New cross-domain explorations and new insights propel readers into much higher levels of creativity, innovation, rapid learning, social problem solving, curiosity, and life balance. The Dynamic Tricky Mix perspective in most contexts helps shake up and improve paths toward solutions. In times of crisis, as in the Covid-19 pandemic, it becomes especially important to bring this kind of thinking to bear.

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  Shared Voices - A Framework for...

  Heidi Raines

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  In Shared Voices, author and entrepreneur Heidi Raines shows how to systematically ensure the safety of patients and staff at healthcare facilities. Most medical errors occur because of flawed systems, not reckless practitioners, and systems can learn from errors. A just culture of care that protects everyone is possible through a framework of near-miss and incident reporting, equitable follow-up, analysis, and learning. Heidi, the founder and CEO of Performance Health Partners, has dedicated her career to designing solutions for healthcare organizations in need of knowledge and technology to deliver safe, equitable, and quality care. In this book, she argues that the way to foster more safety in healthcare facilities is to create organizational structures centered around reporting incidents and near-misses, then use systems thinking to resolve and prevent issues. And the best path to do this is to give voices to all healthcare workers by encouraging them to speak out and report observations about their work. Active staff engagement not only keeps patients and employees safe, but it also combats burnout and turnover. As points of care grow and training levels vary, it is paramount for healthcare leaders to establish a framework that sets caregivers up for success at every level and in every type of healthcare organization. Modernization may seem labored at first, but its longer-term results—including overall reduction in serious safety events, and the saving of lives—are ultimately the drivers of innovation. Shared Voices is Heidi Raines’ latest contribution to the world of healthcare patient and employee safety. She holds a Preceptor Faculty position at Tulane University’s Master of Health Administration program and serves as Board President of the American College of Healthcare Executives Women’s Healthcare Executive Network. Raines has received awards for innovation and executive leadership and was named one of the Top 100 Influential Entrepreneurs in Technology.

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