D'autres livres qui pourraient vous intéresser

• 

  Internet Marketing - Affiliate...

  David Finstein

  • 0
  • 0
  • 0

  This bundle has 2 titles, which will all help you become a better marketer. The titles are: 
  Affiliate Marketing - Affiliate marketing is a performance-based marketing strategy in which businesses reward individuals, known as affiliates, for driving traffic or sales to their products or services. This model benefits both the merchant and the affiliate: the merchant gains exposure and potential sales, while the affiliate earns commissions based on their promotional efforts. Unlike traditional advertising, affiliate marketing offers affiliates the opportunity to earn income without creating their own products or services, making it an attractive and accessible business model. 
  Digital Niche Marketing - By tailoring campaigns to resonate with these unique groups, brands can foster stronger connections, drive higher engagement, and establish themselves as trusted experts within a particular domain. This approach helps brands stand out in an oversaturated digital environment, where audiences are increasingly selective about what content they engage with and trust.

  Voir livre

• 

  Saving Ourselves from Big Car

  David Obst

  • 0
  • 0
  • 0

  Cars are killing people and making the planet uninhabitable. Crashes take the lives of more than a million people each year. Air pollution linked to motor vehicles contributes to even more untimely deaths. Highways and unsafe streets have devastated cities, yet traffic congestion still swallows up countless hours. And carbon emissions from transportation are a key driver of climate change, which threatens to make the world unlivable. Why do we still worship at the altar of the car? How can we find alternatives that are healthier for the planet and ourselves? 
    
  This book exposes how "Big Car"—the complex of companies in the automobile, oil, insurance, media, and concrete industries that promote and entrench car dependence—has pursued profit at the expense of the common good. David Obst explores how Big Car gained almost immeasurable influence over our lives, weighing the benefits and the costs of reliance on private automobiles. He details how industry covered up the harms of lead additives, fought against seatbelts, and continues to fund climate-change denialism. Obst considers the future of mobility, surveying how cities are experimenting with forms of transportation that offer alternatives to the dominance of cars. Provocative and comprehensive, Saving Ourselves from Big Car is a wake-up call for us to change how we use cars before it's too late.

  Voir livre

• 

  Majestic 12: The History and...

  Editors Charles River

  • 0
  • 0
  • 0

  When people think about unidentified flying objects (UFOs), they tend to think of flying discs piloted by gray beings with large heads and enormous eyes. They tend to think that these sightings only started relatively recently and that belief in UFOs is some sort of modern religion brought on, perhaps, by the very justifiable fears of a nuclear age. But a study of the phenomenon quickly reveals that people have been seeing UFOs since the beginning of recorded history and perhaps a lot longer than that. 
  	Naturally, as technological advances and the creation of flying aircraft became realities, the sighting of UFOs increased, as did the interest in potential contact with aliens.  Some of the American investigations of UFOs from the 1940s and 1950s were documented, but nothing exemplifies the debate between those who believe that extraterrestrials visit the Earth and skeptics than the top secret papers that emerged in the 1980s and seemed to prove the existence of a shadowy secret organization known as MJ-12 or Majestic 12. To believers, these papers proved beyond a doubt not only that UFOs were real and of extraterrestrial origin, but also that the federal government had been aware of this since the 1940s and had even managed to recover one or more crashed alien spacecrafts. To skeptics, this notion simply proved how gullible UFO believers were. There was no middle ground - people either believed in the MJ-12 papers completely or laughed at them. 
  	Decades later, it’s finally possible to take a more balanced view of the history of the MJ-12 papers, including where these documents originated from and who created them. It now seems virtually certain that there never was an organization called Majestic 12 and that the papers describing it were faked, but what makes the story truly fascinating is that it now also appears likely that these papers were faked by people actually working within the Air Force or another government agency.

  Voir livre

• 

  Secularity and Science - What...

  Anonyme

  • 0
  • 0
  • 0

  Do scientists see conflict between science and faith? Which cultural factors shape the attitudes of scientists toward religion? Can scientists help show us a way to build collaboration between scientific and religious communities, if such collaborations are even possible? 
   
    
   
  To answer these questions and more, the authors of Secularity and Science: What Scientists Around the World Really Think About Religion completed the most comprehensive international study of scientists' attitudes toward religion ever undertaken, surveying more than 20,000 scientists and conducting in-depth interviews with over 600 of them. From this wealth of data, the authors extract the real story of the relationship between science and religion in the lives of scientists around the world. The book makes four key claims: there are more religious scientists than we might think; religion and science overlap in scientific work; scientists—even atheist scientists—see spirituality in science; and finally, the idea that religion and science must conflict is primarily an invention of the West. Secularity and Science leaves inaccurate assumptions about science and religion behind, offering a new, more nuanced understanding of how science and religion interact and how they can be integrated for the common good.

  Voir livre

• 

  Biology - The Science of Life...

  Mike Crawford

  • 0
  • 0
  • 0

  Biology, often described as the science of life, is a vast field that explores living organisms and the processes that sustain them. It examines everything from microscopic cells to complex ecosystems, providing insights into how life evolves, functions, and interacts with its surroundings. The foundations of biology are built on understanding the principles that govern life, the methods scientists use to study living systems, and the role biology plays in addressing real-world challenges. By exploring these core aspects, we gain a clearer picture of the intricate web of life that shapes our world. 
  The principles of biology encompass key ideas that serve as a framework for understanding all living things. One fundamental concept is the cell theory, which states that all living organisms are composed of one or more cells, and the cell is the basic unit of life. Another foundational principle is the theory of evolution, which explains how species change over time through natural selection. Genetics, the study of heredity, reveals how traits are passed from one generation to the next through DNA. Additionally, homeostasis describes how living organisms maintain stable internal conditions despite external fluctuations. Together, these principles provide a structured understanding of life, from its smallest components to its most complex systems. 
  To explore these principles, biologists rely on the scientific method—a systematic approach used to investigate natural phenomena. The process begins with making observations and asking questions about the living world. These questions lead to hypotheses, which are testable explanations. Experiments are then designed to test these hypotheses under controlled conditions, gathering data that either supports or refutes the initial assumptions. Analysis of the results allows scientists to draw conclusions, which can lead to new hypotheses and further experimentation.

  Voir livre

• 

  My Life As A Yorkshire Vet

  Matt Jackson-Smith

  • 0
  • 0
  • 0

  “Animals can be our greatest comfort or our absolute heartbreak when we lose them, but they never stop teaching us and helping us to be better.” 
   
  Matt Jackson-Smith is a new generation Yorkshire vet; a dashing James Herriot for the modern age. From watching TV show The Yorkshire Vet with his gran, to being one of its most popular stars, Matt is forging an exciting life and career both on and off screen. 
   
  In this fascinating, funny, engaging and honest memoir he opens his case book to reveal what life is really like as a Yorkshire vet in the 21st Century. 
   
  Matt reveals his journey from the son of a rugby league superstar to one of TVs most popular animal experts. He talks about his childhood struggles with stuttering, his adventures at vet school, his veterinary career and his journey to stardom as one of the most popular professionals on Channel 5’s hit show, The Yorkshire Vet. 
   
  With stories from his childhood, his training and early career, through to his current success at work while starting a family of his own. 
   
  This is a funny, touching and engaging snapshot of Matt’s story so far – filled with anecdotes and heartwarming tales of life as a Yorkshire Vet and beyond. 
   
  From dealing with exotic wildcats and crocs to dramatic emergency Caesarean sections on dairy cows – from open-shell operations on tortoises to looking after a care home’s beloved budgie.

  Voir livre