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  Lilus Kikus inglés

  Elena Poniatowska

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  This great novel by Elena Poniatowska tells us about the transition from childhood to adulthood of Lilus Kikus, a girl who never stops asking questions and looking for answers in everything around her. A novel that has not lost its validity on the place that a girl occupies in our society and the struggles that she must face on a daily basis, without losing her enthusiasm and the joy of living. Recrea Libros reissues from Chile this magnificent story that will captivate boys and girls for its adventures, and adults, for the wise childish gaze of society.

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  Smashvertising - How to Crush...

  Drew Eric Whitman

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  From Drew “Dr. Direct” Eric Whitman, the bestselling author of Cashvertising, comes a fun and accessible graphic novel on consumer psychology. Smashvertising is a heavy-content, real-world business seminar in graphic-novel style, created especially for today’s video-dominant learners to show what pushes consumers to react—and buy.   Work-at-home entrepreneurs . . . mom-and-pop retailers . . . businesses of all sizes, and even nonprofits will benefit by reading Smashvertising! No matter what they sell—or how they sell it—this practical, fast-reading, visually stunning book will teach readers scores of powerful techniques about advertising psychology that top-gun ad pros use to persuade people to buy, buy, buy like crazy.   FACT IS, your “sucky” ads contain invisible mistakes that affect your readers on an unconscious level. Result? They don’t buy . . . and you wonder why! Stop the insanity! Instead, learn powerful techniques of consumer psychology, proven through decades of experimentation and hundreds of millions of dollars of real-world testing. No matter what you sell—or how you sell it—this practical, fast-reading book teaches you:  How to write bulletproof ad copy like today’s hottest online marketing experts  How to use consumer psychology to crank out fiery ads, emails, websites, and more  How to smoke your competition using direct-response concepts proven over decades with real-world experimentation  The exact best DAYS and TIMES to send emails for maximum response  How to ethically use psychology to motivate people to click that “BUY” button and pull out their credit cards  Social media tricks for writing “Personally Magnetic” headlines  How to use “Price Hooks” to instantly boost ad readership

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  How to Win the War on Truth - An...

  Samuel C. Spitale

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  Made to Stick by Chip Heath meets Thing Explainer by Randall Munroe in this guide to navigating today's post-truth landscape, filled with examples of modern-day propaganda campaigns. 
   
   
    
  We're bombarded with information like never before. Some of it's true, some of it's spin, and some of it's flat-out fake news. And that's by design. Propaganda helps governments and corporations sell us products, lifestyles, and ideas. Sometimes the agenda is harmless, but other times it's destructive, and it's not always easy to spot the difference. 
   
   
   
  Whether you want to be informed on the issues or debunk misinformation wherever you encounter it, How to Win the War on Truth is here to help. You'll learn: the history of propaganda, from Edward Bernays to Fox News; why simple messages are so powerful; who profits from propaganda; how propaganda is manufactured and delivered directly to you; and how to find the truth for yourself. 
   
   
   
  Filled with real-world examples of propaganda in all its forms, How to Win the War on Truth will help you see the world with clear eyes for the first time. Because when it comes to preserving democracy and fighting for our rights, it's essential that we do.

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  Fear - The Adventures of Fenek

  Magdalena Gruca

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  Is there anything you are really afraid of? Apparently, our little heroes from Sunny Land also have their fears. Yet they know some good ways to deal with them. Find out for yourselves!Thanks to this book, your child will:realise that fear is something perfectly normal, and that it does not make us cowards;learn that everyone is afraid of something: both children and adults;learn about the different types of fear;learn the possible ways to cope with fear.The Adventures of Fenek - Books for younger children 
  Thematic series that respond to the needs of pre-school and kindergarten teachers, parents, and psychologists. 20-page brochures are published in series of four books each, and they are all thematically related.

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  Greetings - The Adventures of Fenek

  Dominika Galka

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  Fenek is very sociable. He likes meeting the people he knows, and saying hello to them whenever he can. Why then is mum not always happy about it? Thanks to this book, your child will:remember that greeting other people in an appropriate way is really important; learn in what kind of situations you can say “hi”, and when saying “good morning” or “good afternoon” is a much better thing to do;understand that the words and expressions used to greet people and to say goodbye to them say a lot about our good manners. The Adventures of Fenek - Books for younger children 
  Thematic series that respond to the needs of pre-school and kindergarten teachers, parents, and psychologists. 20-page brochures are published in series of four books each, and they are all thematically related.

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  Oliver's Great Big Universe

  Jorge Cham

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  Oliver has a lot going on starting his first year of middle school: new friends, new classes, new everything. But at least there’s one thing that still makes sense: SCIENCE! Determined to be an astrophysicist one day, Oliver explains everything he learns—like how the sun burps, how ghost particles fly through you, and the uncanny similarities between Mercury and cafeteria meatballs. (Also, there are time-bending black holes, exploding supernova stars, and aliens! Well, there could be aliens.) 
   
  Oliver finally feels like he’s starting to figure things out … but can he stay out of the principal’s office, or catch a break from his annoying sister? With laugh-outloud humor, Oliver’s Great Big Universe follows an eleven-year-old who’s taking on the whole universe—if he can survive middle school first.

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