Outros livros que poderiam interessá-lo

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  Smashvertising - How to Crush...

  Drew Eric Whitman

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  From Drew “Dr. Direct” Eric Whitman, the bestselling author of Cashvertising, comes a fun and accessible graphic novel on consumer psychology. Smashvertising is a heavy-content, real-world business seminar in graphic-novel style, created especially for today’s video-dominant learners to show what pushes consumers to react—and buy.   Work-at-home entrepreneurs . . . mom-and-pop retailers . . . businesses of all sizes, and even nonprofits will benefit by reading Smashvertising! No matter what they sell—or how they sell it—this practical, fast-reading, visually stunning book will teach readers scores of powerful techniques about advertising psychology that top-gun ad pros use to persuade people to buy, buy, buy like crazy.   FACT IS, your “sucky” ads contain invisible mistakes that affect your readers on an unconscious level. Result? They don’t buy . . . and you wonder why! Stop the insanity! Instead, learn powerful techniques of consumer psychology, proven through decades of experimentation and hundreds of millions of dollars of real-world testing. No matter what you sell—or how you sell it—this practical, fast-reading book teaches you:  How to write bulletproof ad copy like today’s hottest online marketing experts  How to use consumer psychology to crank out fiery ads, emails, websites, and more  How to smoke your competition using direct-response concepts proven over decades with real-world experimentation  The exact best DAYS and TIMES to send emails for maximum response  How to ethically use psychology to motivate people to click that “BUY” button and pull out their credit cards  Social media tricks for writing “Personally Magnetic” headlines  How to use “Price Hooks” to instantly boost ad readership

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  Deadly Admirer

  Christine Green

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  Kate Kinsella is working as a part-time general nurse at Longborough Hospital. The Saturday night shift can be full of surprises, but she wasn't expecting to find her next PI client among her patients.Vanessa Wootten, a fellow nurse, has taken a deadly cocktail of pills in an attempt to take her own life.As Vanessa recovers, she confides in Kate. She's convinced she has a deadly admirer — and she needs Kate's help.Kate is warned to stay away from Vanessa. She has a reputation for being neurotic.But then one of Vanessa's elderly patients dies and a message is discovered scrawled in felt-tip pen on her mirror: FOR YOU, V.Kate is suddenly plunged into a baffling murder investigation.She must protect Vanessa at all costs, but that's easier said than done when your client is missing . . .

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  How to Draw Ponies - All the...

  Norman Thelwell

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  The artist Norman Thelwell (1923–2004) was famous for his much-loved cartoons depicting stubborn, plump ponies and their determined young riders. In this book, originally published in 1982, he gives expert advice on how to draw ponies and horses of all temperaments, shapes and sizes. He focuses on topics including the anatomy of horses, and how they move and stand.
  
  Writing in an entertaining style and featuring many of his wonderful illustrations, Thelwell offers clear guidance, top tips and encouragement to aspiring artists. He shares his skill, knowledge and experience in a down-to-earth way and provides a fascinating insight into his work.

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  Superhero Bedtime Stories for...

  Natalia Shriver

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  What if I told you there was a way to make your child actually excited about bedtime? Not just willing to go to bed, but literally bouncing with anticipation for lights-out? 
  These aren't ordinary superhero stories. While other kids' heroes are busy punching bad guys and blowing things up, our heroes are doing something far more powerful - they're showing your child that they already possess the most incredible superpowers on Earth. 
  Imagine your little one discovering that talking to animals isn't just fantasy when they meet Thunder Paws, the golden retriever who speaks seventeen animal languages and reunites lost pets with crying families. Picture their amazement when they realize that being small actually makes you MORE powerful, not less, through Tiny Knight's incredible adventures. Watch their eyes widen as the Coral Guardian teaches them that protecting our planet isn't just important, it's heroic. 
  But here's what makes these stories absolutely magical - every hero your child meets is facing the exact same challenges they face every day. Scared about starting something new? We have a hero for that. Feeling too different to fit in? Our characters have been there. Worried they're not strong enough or brave enough or smart enough? These stories will completely change how your child sees themselves. 
  Each adventure is carefully crafted to begin with pulse-pounding excitement that captures even the most restless imagination, then gradually transform into the most soothing, confidence-building experience that melts away every worry and fear. Your child will drift off to sleep feeling like they can conquer the world, because they've just learned they actually can. 
  This collection will become the most treasured part of your family's routine. No more bedtime battles. No more "I can't sleep." Just pure wonder, valuable lessons, and the sweetest dreams imaginable.

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  Aesop's Fables - New Translation

  Aesop

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  "Aesop's Fables have been cherished for generations, imparting timeless wisdom through delightful animal tales. Let me share a couple of these fables with you:    The Tortoise and the Hare:  In this classic fable, a speedy hare challenges a slow-moving tortoise to a race. Overconfident, the hare takes a nap during the race, while the persistent tortoise keeps plodding along. To everyone's surprise, the tortoise wins the race, teaching us that steady effort often triumphs over reckless speed.  The Boy Who Cried Wolf:  A young shepherd boy amuses himself by falsely shouting, "Wolf!" to trick the villagers. When a real wolf appears and threatens the sheep, the boy cries for help, but the villagers no longer believe him. The moral? Honesty and integrity matter, and false alarms erode trust.  Remember, these fables hold valuable lessons that resonate across cultures and time."

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  Ada Lovelace and the Start of...

  Jordi Bayarri Dolz

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  Ada Lovelace turned her powerful imagination into a vision of the future, predicting the impact of computers on human life. Lovelace had a unique education and embraced mathematics. She became one of the biggest believers in engineer Charles Babbage's ideas for calculation machines. This graphic biography shows how Lovelace helped spread awareness of what an early computer could do and how she became one of the first computer programmers. It also shows how Lovelace pushed back against doubts about calculation machines and against her own self-doubt.

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