Weitere Bücher, die Sie mögen werden

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  Behavioural Economics: A Very...

  Michelle Baddeley

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  Traditionally, economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions. Economists also assume that we're doing the very best we can possibly do—not only for today, but over our whole lifetimes too.The study of behavioral economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don't always know what's best for us and, even if we do, we might not have the self-control to deliver on our best intentions. We struggle to stay on diets, to get enough exercise, and to manage our money. We misjudge risky situations. We are prone to herding: sometimes peer pressure leads us blindly to copy others around us; other times copying others helps us to learn quickly about new, unfamiliar situations.This Very Short Introduction explores the reasons why we make irrational decisions; how we decide quickly; why we make mistakes in risky situations; our tendency to procrastination; and how we are affected by social influences, personality, mood, and emotions. The implications of understanding the rationale for our own financial behavior are huge. Behavioral economics could help policy-makers to understand the people behind their policies, enabling them to design more effective policies, while at the same time we could find ourselves assaulted by increasingly savvy marketing. Michelle Baddeley concludes by looking forward, to see what the future of behavioral economics holds for us.

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  Make Your Website a Money...

  Howie Todoit

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  Are you tired of having a website that doesn't deliver the results you want? Do you crave a site that effortlessly draws in potential customers and converts them into loyal purchasers? With the "Make Your Website a Money Machine: A Guide to Marketing Funnels for Websites" you can create a high-functioning online entity that will become a central component of your business's success. This comprehensive guide takes you from the ground floor to the executive suite of running an online business. From the basics like understanding e-commerce and the importance of a website in online marketing to advanced topics like the creation and optimization of a marketing funnel, this book has it all. Even if you're a beginner with no prior experience, you'll find the instruction accessible and straightforward. Marketing funnels might seem complex, but they don't have to be. This book simplifies the concept, providing clear and concise explanations of everything from the awareness and consideration stages to conversion and advocacy stages. You'll learn exactly how to implement and optimize a marketing funnel for your website. Once you acquire the knowledge of marketing funnels, you'll delve into creating a website that charms visitors into becoming customers. This book gives you a step-by-step guide on choosing the right platform, designing an attractive layout, creating compelling web content, and implementing the all-important SEO. In the hyper-connected digital era, email and social media marketing are vital pieces of any successful online business. From defining your target market and creating valuable content to turning visitors into leads, this book offers hands-on strategies that work. Every venture comes with its own set of challenges, and online businesses are no different. "Make Your Website a Money Machine: A Guide to Marketing Funnels for Websites" is a must-read for those who wish to escalate their online business and open the floodgates of online profits.

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  HBR's 10 Must Reads on Public...

  Harvard Business Review

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  Command the room—whether you're speaking to an audience of one or to hundreds. 
   
   
   
  We've combed through hundreds of Harvard Business Review articles and selected the ten  most important ones to help you speak confidently in front of a group and connect with audiences of any size. 
   
   
   
  This book will inspire you to: feel more confident when it's your turn to present; understand how to persuade, motivate, and change minds; frame your message so people really listen; gain your audience's trust by being more authentic; use visuals and data more effectively; learn to be more charismatic; and infuse your day-to-day communication with storytelling.

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  Trailblazers Heroes and Crooks -...

  Stephen R. Foerster

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  Trailblazers, Heroes, and Crooks: Stories to Make You a Smarter Investor is a highly entertaining and insightful look into key stories from history, teaching lessons about sound principles of investing, and controlling emotions and bias when managing your investment portfolio to help you become a stronger, more intelligent investor. Written by author and finance professor Stephen R. Foerster, this book spans from before the Middle Ages to the 2020s. 
   
   
   
  Some of the stories in this book include: 
   
   
   
  ● Cristiano Ronaldo taking two bottles of Coke off a table at a press conference, and ostensibly causing Coca-Cola's stock value to plunge $4 billion 
   
   
   
  ● Harry Markopolos trying to develop a strategy similar to Bernie Madoff's, realizing his strategy was bogus, and spending a decade proving his case 
   
   
   
  ● A salad oil swindle almost destroying American Express, prompting Warren Buffett to make one of the best stock investments ever 
   
   
   
  For both experienced and novice investors, Trailblazers, Heroes, and Crooks is a fun, accessible, and informative guide that through history shows, not tells, you how to develop an investment philosophy of guiding principles, and become a better investor.

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  Who is Max Lewis? - 37 Chapters...

  Max Lewis

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  37 lessons can fuel your life & business in this fresh, interactive take on the ladder to success. 
  Greatness in business isn’t simply achieved—it’s earned. 
  What separates successful entrepreneurs from unsuccessful people isn’t luck or chance. It’s an unyielding belief in their vision and their tireless efforts to transform even the most farfetched of dreams into reality. Extraordinary success is within your reach—when you’re willing to put in the work. Get Who is Max Lewis? now and begin the journey toward your own multi-million-dollar dream. From selling mangos as a child to amassing millions by exchanging propane tanks, Max Lewis beat the odds and became one of America’s ultra-high net-worth individuals by 36 years old. Through persistence, hard work and a willingness to learn from mistakes, he tactfully planned for success. 
  In this self-help autobiographical guide, legendary propane king and multi-millionaire Max Lewis shares, for the first time, the hard-earned secrets behind his phenomenal startup success story. With his step-by-step small-business strategy and inspiration for current or aspiring entrepreneurs, get the effective tools you need for starting a business, building your empire, and overcoming obstacles along your rise to the top. 
  You’ll discover:Thirty-seven foundational lessons in sales, business development, and personal growth mindset to accompany you on your climb to entrepreneurial success.Where to find unexpected opportunities for making money—even in your backyard.How mental role-playing can prepare you for all possible challenges and outcomes.How to study your local market, pinpoint competitors’ weaknesses, and have a greater chance at success!Interactive self-reflection exercises that will help build your resilience and increase your motivation to achieve your goals, designed for immediate application in your life.

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  Dysfunctions of a Team

  Lawrence Irving

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  Dysfunctions of a Team: Learn About Proven Team Building Practices That Can Help Fix Any Team Problems and Foster Camaraderie for Better Team PerformanceBig corporations spend a lot of time, money and resources on team building. And for good reason. It’s been shown to increase productivity, loyalty and help with problem solving. But when it comes to small businesses, particularly those that work with virtual teams, we tend to forget everything to be gained from team building. But it’s time to change that. It’s easy to blow this whole idea of spending time nurturing the relationships with and between your team members off as a waste of time. Spending a little bit of time being proactive in the beginning will reap all sorts of benefits for monthsand years to come.In this audiobook, you will learn the importance of team building for your business. You will discover the many benefits of team building and why a strong and loyal team is good for your business in the long run. This audiobook will cover the following topics:- The Importance of Team Building- The Characteristics of a Strong Team- Team Building Best Practices- And many more!If you want happier employees or independent contractors, happier customers and clients and a happier version of yourself, team building will help with all that. Scroll up and click “add to cart” now!

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